{"id":980,"date":"2015-06-23T12:52:59","date_gmt":"2015-06-23T16:52:59","guid":{"rendered":"https:\/\/solutionsreview.com\/data-integration\/?p=980"},"modified":"2016-10-05T11:06:01","modified_gmt":"2016-10-05T15:06:01","slug":"five-ways-to-mind-your-manners-when-using-big-data","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/data-integration\/five-ways-to-mind-your-manners-when-using-big-data\/","title":{"rendered":"Five Ways to Mind Your Manners When Using Big Data"},"content":{"rendered":"

\"Big<\/a><\/p>\n

By Tara Kelly, CEO, SPLICE Software<\/a><\/strong><\/p>\n

Thanks to big data, we now have more insights into customer preferences, consumer buying patterns, and market trends than ever before. Technology makes it possible to gather data \u2013 big and small \u2013 at every point in the sales funnel and customer service process, and we can use that information to create a more relevant, personalized experience for customers while improving sales and increasing satisfaction. But to paraphrase Spider Man\u2019s wise uncle Ben, with great insights come great responsibility. In other words, as data custodians, we have an obligation that goes beyond keeping data safe; we ought to also use the information we have considerately. Here are five ways to capture and use data responsibly \u2013 and politely:<\/p>\n

    \n
  1. Get information up front:\u00a0<\/strong>When customers first make contact with your company via a loyalty program application or other transaction, use that opportunity to get all the information you\u2019ll need while keeping the transaction short. Customers often find later pleas for additional data irritating.<\/li>\n<\/ol>\n
      \n
    1. Get permission:\u00a0<\/strong>If you intend to use customer data to make contact, ask for permission to contact the customer in the future at the time you solicit the data. It may seem perfectly obvious that you\u2019ll contact them using the information they provide, but it never hurts to ask for permission.<\/li>\n<\/ol>\n
        \n
      1. Honor contact preferences:\u00a0<\/strong>If you ask customers how they\u2019d prefer to be contacted, i.e., email, text, phone, etc., it\u2019s only polite to honor their contact preferences. Make sure your CRM processes are equipped to handle all the contact choices you provide.<\/li>\n<\/ol>\n
          \n
        1. Don\u2019t be creepy:\u00a0<\/strong>Although it\u2019s now possible to use one data point, such as a phone number, to instantly uncover other information, such as an address, it\u2019s never a good idea to use the information NOT provided by the customer to make contact. It can come across as stalker-like.<\/li>\n<\/ol>\n
            \n
          1. Don\u2019t be annoying:\u00a0<\/strong>When customers entrust you with their personal data, they do so with the expectation that they\u2019ll receive something of value in return. Make sure you only contact customers with offers that are relevant to them and worth their time to consider.<\/li>\n<\/ol>\n

            The ability to capture data at brick-and-mortar locations, online and from social media platforms has transformed the way companies do business. We can now use big data to gain incredibly valuable insights into customer preferences, consumer buying patterns, and market trends.<\/p>\n

            But, as a variation on the Golden Rule, we have an obligation to treat customer data the way we\u2019d want our own information handled. That means more than respecting privacy and keeping data safe \u2013 it means using data politely. By following these five tips, you can make sure you mind your manners when using customer data.<\/p>\n

            \"TaraFounder, President & CEO of SPLICE Software<\/a>, Tara Kelly has a passion for enabling clients to engage in a meaningful, data-driven dialog with their customers. As a serial entrepreneur who has developed three companies including one outside the technology field, Tara’s expertise is multidimensional but focused on creating businesses that use technology to enhance operations, service, and the customer experience.<\/p>\n

            \n


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            By Tara Kelly, CEO, SPLICE Software Thanks to big data, we now have more insights into customer preferences, consumer buying patterns, and market trends than ever before. Technology makes it possible to gather data \u2013 big and small \u2013 at every point in the sales funnel and customer service process, and we can use that […]<\/p>\n","protected":false},"author":23,"featured_media":987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[19,130],"acf":[],"yoast_head":"\nFive Ways to Mind Your Manners When Using Big Data<\/title>\n<meta name=\"description\" content=\"Thanks to big data, we now have more insights into customer preferences, consumer buying patterns and market trends than ever before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/data-integration\/five-ways-to-mind-your-manners-when-using-big-data\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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