{"id":1199,"date":"2018-03-28T12:25:00","date_gmt":"2018-03-28T16:25:00","guid":{"rendered":"https:\/\/solutionsreview.com\/data-management\/?p=1199"},"modified":"2018-07-06T10:54:03","modified_gmt":"2018-07-06T14:54:03","slug":"understanding-the-role-of-data-quality-in-gdpr-article-5-compliance","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/","title":{"rendered":"Understanding the Role of Data Quality in GDPR Article 5 Compliance"},"content":{"rendered":"

\"Understanding<\/p>\n

By Geoff Grow<\/strong><\/em><\/p>\n

If you are responsible for your organization\u2019s marketing or customer contact data \u2013 and you do business with clients in Europe \u2013 than you are no doubt familiar by now with the European Union\u2019s General Protection Data Regulation, or GDPR. It takes effect in May 2018, with the force of law and potentially stiff financial penalties behind it.<\/p>\n

\t\t\t
\"Download<\/a><\/div>\n\t\t<\/div><\/div>\n

GDPR is more than a set of rules to follow: it is an all-encompassing approach to consumer privacy and data security that will become a benchmark for how we treat personal data in the future. Here, I would like to look at Article 5 of GDPR \u2013 the part that addresses how you handle your contact data \u2013 and discuss how you can use a data quality approach that involves both tools and processes as part of your compliance efforts.<\/p>\n

About Article 5<\/strong><\/h5>\n

The key requirements of GDPR\u2019s Article 5<\/a> involve appropriate usage, accuracy and data security. Specifically, it mandates that \u201cevery reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.\u201d Furthermore, you must be able to document having followed reasonable best practices for data quality, with Article 5 noting that \u201cThe controller shall be responsible for and be able to demonstrate compliance.\u201d<\/p>\n

The tools<\/strong><\/h5>\n

Automated validation of your contact data is a must for Article 5 compliance, both to flag contacts that are within the European Union and fall under GDPR requirements, and to ensure the accuracy of the data. Tools you can use here include address validation, which compares your contact data against international postal and contact databases, as well as lead validation, which compares multiple criteria to yield a composite lead quality score to evaluate accuracy. Email validation tools<\/a> can check for legitimate addresses as well as common misspellings (such as \u201cgmial.com\u201d versus \u201cgmail.com\u201d), while IP validation can help geolocate inbound contacts to flag possible fraud as well as EU origin. Tools such as these can either be implemented via API programming within your marketing platform or batch processing of your contact data.<\/p>\n

The processes<\/strong><\/h5>\n

Under GDPR, it will be important to do validation at both the time of data entry and at time of use. The latter is particularly critical, as up to 70% of your contact data may become incorrect over the course of a year as people change jobs, addresses and make other moves. Another important process involves your procedures for correcting or expunging incorrect contacts. In addition, documenting your use of data quality tools as well as your processes for using them can protect you in the event of potential violations.<\/p>\n

The bigger picture<\/strong><\/h5>\n

Of course, there is more to GDPR than contact data and Article 5. Some of its broader aspects include getting and documenting explicit permission to opt-in to marketing communications, and giving consumers clear and straightforward options for managing these permissions. It even gives people the right to be \u201cforgotten\u201d by having their personal data removed from your databases. All of these are part of a sea change in how we approach marketing to prospects and customers in the 21st century. But the road to GDPR compliance \u2013 and ultimately, your business success \u2013 starts and ends with building a data quality infrastructure around your contact data assets.<\/p>\n

<\/div>\n

\"GeoffGeoff Grow is the founder and CEO of Service Objects<\/a>. His interests combine mathematics, computing and the environment, in a data quality firm with its roots in reducing the waste stream from unwanted and misdirected marketing materials. <\/em>An avid outdoorsman, Geoff can often be found on his bicycle or playing beach volleyball.<\/em><\/p>\n

<\/div><\/p>\n


Widget not in any sidebars
<\/p>\n","protected":false},"excerpt":{"rendered":"

By Geoff Grow If you are responsible for your organization\u2019s marketing or customer contact data \u2013 and you do business with clients in Europe \u2013 than you are no doubt familiar by now with the European Union\u2019s General Protection Data Regulation, or GDPR. It takes effect in May 2018, with the force of law and […]<\/p>\n","protected":false},"author":23,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[81,331,332,419,420],"acf":[],"yoast_head":"\nUnderstanding the Role of Data Quality in GDPR Article 5 Compliance<\/title>\n<meta name=\"description\" content=\"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the Role of Data Quality in GDPR Article 5 Compliance\" \/>\n<meta property=\"og:description\" content=\"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Data Management Software, Vendors and Data Science Platforms\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-28T16:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-06T14:54:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim King\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim King\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/\",\"url\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/\",\"name\":\"Understanding the Role of Data Quality in GDPR Article 5 Compliance\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/data-management\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg\",\"datePublished\":\"2018-03-28T16:25:00+00:00\",\"dateModified\":\"2018-07-06T14:54:03+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c\"},\"description\":\"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg\",\"width\":800,\"height\":400,\"caption\":\"Understanding the Role of Data Quality in GDPR Article 5 Compliance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/data-management\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding the Role of Data Quality in GDPR Article 5 Compliance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/#website\",\"url\":\"https:\/\/solutionsreview.com\/data-management\/\",\"name\":\"Best Data Management Software, Vendors and Data Science Platforms\",\"description\":\"Enterprise Information Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/data-management\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c\",\"name\":\"Tim King\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/data-management\/files\/2023\/12\/tk.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/data-management\/files\/2023\/12\/tk.jpg\",\"caption\":\"Tim King\"},\"description\":\"Tim is Solutions Review's Executive Editor covering the human impact of AI on the future of work and learning. He is also the Media Strategist behind Insight Jam (1M+ on YouTube) events and programming. A 2017 and 2018 Most Influential Business Journalist and 2021 \\\"Who's Who\\\" in multiple categories, Tim is a recognized thought leader in enterprise tech and AI.\",\"url\":\"https:\/\/solutionsreview.com\/data-management\/author\/timking\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding the Role of Data Quality in GDPR Article 5 Compliance","description":"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/","og_locale":"en_US","og_type":"article","og_title":"Understanding the Role of Data Quality in GDPR Article 5 Compliance","og_description":"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.","og_url":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/","og_site_name":"Best Data Management Software, Vendors and Data Science Platforms","article_published_time":"2018-03-28T16:25:00+00:00","article_modified_time":"2018-07-06T14:54:03+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg","type":"image\/jpeg"}],"author":"Tim King","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tim King","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/","url":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/","name":"Understanding the Role of Data Quality in GDPR Article 5 Compliance","isPartOf":{"@id":"https:\/\/solutionsreview.com\/data-management\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg","datePublished":"2018-03-28T16:25:00+00:00","dateModified":"2018-07-06T14:54:03+00:00","author":{"@id":"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c"},"description":"The CEO of Service Objects breaks down the importance of data quality in compliance with article five of the General Data Protection Regulation.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#primaryimage","url":"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg","contentUrl":"https:\/\/solutionsreview.com\/data-management\/files\/2018\/03\/oie_0AVl2jW474zT.jpg","width":800,"height":400,"caption":"Understanding the Role of Data Quality in GDPR Article 5 Compliance"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/data-management\/understanding-the-role-of-data-quality-in-gdpr-article-5-compliance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/data-management\/"},{"@type":"ListItem","position":2,"name":"Understanding the Role of Data Quality in GDPR Article 5 Compliance"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/data-management\/#website","url":"https:\/\/solutionsreview.com\/data-management\/","name":"Best Data Management Software, Vendors and Data Science Platforms","description":"Enterprise Information Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/data-management\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c","name":"Tim King","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/data-management\/#\/schema\/person\/image\/","url":"https:\/\/solutionsreview.com\/data-management\/files\/2023\/12\/tk.jpg","contentUrl":"https:\/\/solutionsreview.com\/data-management\/files\/2023\/12\/tk.jpg","caption":"Tim King"},"description":"Tim is Solutions Review's Executive Editor covering the human impact of AI on the future of work and learning. He is also the Media Strategist behind Insight Jam (1M+ on YouTube) events and programming. A 2017 and 2018 Most Influential Business Journalist and 2021 \"Who's Who\" in multiple categories, Tim is a recognized thought leader in enterprise tech and AI.","url":"https:\/\/solutionsreview.com\/data-management\/author\/timking\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/posts\/1199"}],"collection":[{"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/data-management\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}