{"id":502,"date":"2016-12-01T18:05:46","date_gmt":"2016-12-01T18:05:46","guid":{"rendered":"https:\/\/solutionsreview.com\/data-management\/?p=502"},"modified":"2016-12-01T18:18:29","modified_gmt":"2016-12-01T18:18:29","slug":"lotame-extends-data-management-to-broadcast-tv","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/data-management\/lotame-extends-data-management-to-broadcast-tv\/","title":{"rendered":"Lotame Extends Data Management to Broadcast TV"},"content":{"rendered":"

\"Lotame<\/p>\n

Lotame has announced the availability<\/a> of the first-to-market TV DMP (Data Management Platform), connecting digital audience data to local broadcast television. The launch comes on the heels of a prototype testing with Pearl TV, a partnership of nationwide companies that own and operate more than 200 local broadcast TV stations nationwide. TV DMP connects valuable first-party data to televisions, for powerful behaviorally targeted ads on TV.<\/p>\n

Lotame’s newest innovation allows local stations to leverage online behavioral data to identify when prospective advertisers’ key audiences are watching during particular broadcasts. It also brings data-driven insights to the ads’ measurement. After the ad runs, Lotame provides performance against the target audience so advertisers have more information about household viewing patterns.<\/p>\n

Lotame maintains relationships with TV manufacturers to ingest anonymous viewership data at scale across all 201 Designed Market Areas from a growing number of almost 15 million connected TVs. Lotame TV DMP enables television stations to offer multiple device campaign solutions to their advertisers with the full profile and cross-device access to target their audiences. Mobile device viewing will also be a key part of the solution.\u00a0With TV DMP, a local broadcaster can offer advertisers the ability to extend a television ad campaign to today\u2019s desktop computers and mobile devices with ease for better brand awareness and engagement.<\/p>\n

Lotame Founder and Ceo Andy Monfried concludes: “Television ads are a powerful brand medium, but local broadcast stations have not been able to reach their advertisers\u2019 specific target audiences with the same ease as their digital competitors.\u00a0Lotame\u2019s TV DMP solves that challenge, providing access to rich behavioral data for TV stations nationwide so advertisers can more effectively engage consumers.”<\/p>\n

Read the full press release.<\/a><\/p>\n

<\/div><\/p>\n
\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n

[youtube https:\/\/www.youtube.com\/watch?v=CRzKCTdOGug&amp;w=560&amp;h=315]<\/p>\n","protected":false},"excerpt":{"rendered":"

Lotame has announced the availability of the first-to-market TV DMP (Data Management Platform), connecting digital audience data to local broadcast television. The launch comes on the heels of a prototype testing with Pearl TV, a partnership of nationwide companies that own and operate more than 200 local broadcast TV stations nationwide. TV DMP connects valuable […]<\/p>\n","protected":false},"author":23,"featured_media":503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[225,57,226,224],"acf":[],"yoast_head":"\nLotame Extends Data Management to Broadcast TV<\/title>\n<meta name=\"description\" content=\"Lotame has\u00a0announced the availability\u00a0of the first-to-market TV Data Management Platform, connecting digital audience data to local broadcast television.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/data-management\/lotame-extends-data-management-to-broadcast-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotame Extends Data Management to 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