{"id":4171,"date":"2020-02-11T17:27:04","date_gmt":"2020-02-11T21:27:04","guid":{"rendered":"https:\/\/solutionsreview.com\/endpoint-security\/?p=4171"},"modified":"2020-02-11T17:28:04","modified_gmt":"2020-02-11T21:28:04","slug":"why-does-endpoint-security-software-matter-to-businesses","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/endpoint-security\/why-does-endpoint-security-software-matter-to-businesses\/","title":{"rendered":"Why Does Endpoint Security Software Matter to Businesses?"},"content":{"rendered":"

\"Why<\/p>\n

Why does endpoint security<\/a> software matter to businesses? What can it offer your organization\u2019s cybersecurity posture that other security solutions can\u2019t? Also, what factors may hinder your endpoint security software\u2019s effectiveness?\u00a0<\/span><\/p>\n

Unfortunately, cyber-criminals rarely if ever wait idly by for enterprises to catch up to them. Quite the contrary; hackers work tirelessly to evolve their threats\u2014making them more sophisticated and more evasive than ever before. Moreover, hackers constantly find new targets for their cyberattacks. No enterprise, regardless of size or vertical, can remain safe from digital attacks.\u00a0<\/span><\/p>\n

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Hence the existence of cybersecurity. However, while identity management and SIEM have both seen a surge in popularity and adoption in recent years, endpoint security has fallen by the wayside (so to speak). On the one hand, this may not seem surprising. Endpoint security association with antivirus makes it <\/span>appear<\/span><\/i> as a legacy solution; the majority of threats now focus on identity and credential theft, after all.\u00a0<\/span><\/p>\n

Yet next-generation endpoint security software is far from outdated or legacy. In fact, every day proves its necessity and effectiveness. Here\u2019s why.\u00a0<\/span><\/p>\n

The Necessity of Endpoint Security Software<\/b><\/h2>\n

First, we need to address the obvious: cyber attacks start at the endpoint. While your enterprise can and should protect its digital assets, it can\u2019t neglect the actual gateways to those assets. Every laptop, mobile device, IoT device, and desktop tower could become a target and infection point.\u00a0\u00a0\u00a0<\/span><\/p>\n

Therefore, every unprotected endpoint connecting to your network offers a low-hanging fruit for digital threat actors. Moreover, if one of those endpoints ends up compromised, hackers can then use it for lateral movements throughout your infrastructure.\u00a0<\/span><\/p>\n

This is far from idle speculation. According to the IDC, 70 percent of successful breaches originate at the endpoint. Endpoint security software offers your business a chance to secure these endpoints regardless of their distance from your enterprise hub.\u00a0<\/span><\/p>\n

Yes, this includes antivirus software, but next-generation endpoint security software offers so much more. It can also offer protection against advanced persistent threats, social engineering attacks, and protection from ransomware.<\/span><\/p>\n

Additionally, endpoint security offers application control, data loss prevention, port control, sandboxing, EDR, and more.\u00a0<\/span><\/p>\n

What Can Hinder Endpoint Security Software<\/b><\/h2>\n

Any number of problems can make business\u2019 cybersecurity more of a challenge. For endpoint protection platforms, these include:\u00a0<\/span><\/p>\n