Prime Focus Technologies & Microsoft Partnership is Leading the Media & Entertainment Industry with Strength of Cloud-Based Media ERP Suite

Source: Prime Focus Technologies

Prime Focus Technologies (PFT), the creator of ERP software for the Media & Entertainment (M&E) industry, has announced a partnership with Microsoft to further strengthen its flagship CLEAR Hybrid Cloud-enabled Media ERP Suite. 

According to the company, CLEAR handles 1.5 M hours of content, and its extensive domain knowledge combined with Microsoft’s powerful Azure Cloud Services will create an intelligent, media-savvy cloud solution. The depth and breadth of this collaboration is designed to create new revenue streams for PFT by enabling it to develop new products and services for the M&E industry.

PFT selected Microsoft Azure as its preferred cloud hosting platform to best implement CLEAR across geographies with extreme reliability, scalability, performance, and global accessibility powered by Microsoft.

“We are seeing an explosion in the creation and consumption of media across platforms around the world. PFT has been offering global media brands the platform to manage their value chain from development to distribution to archiving. By leveraging Azure, PFT’s is positioned to deliver even more innovative, scalable solutions through Microsoft’s global, secure, reliable cloud infrastructure and advanced AI services”, said Meetul Patel, Chief Operating Officer, Microsoft India.

As traditional revenues shrink and cost increase on the back of digital endeavours, this partnership will allow content owners to quickly and easily leverage the efficiencies, flexibility, and agility that the cloud provides. This is made possible by PFT’s flexible approach to visualizing business processes, content supply chain, and vision to build a connected enterprise.

Microsoft Azure also enables innovation by the companies around new media workflows, new operational capabilities and, new business opportunities.

“Increasing accessibility and time to market for content creators is a necessity in today’s fierce and rapidly developing M&E industry. Our flagship product, CLEARTM Media ERP on Microsoft Azure will help M&E companies manage the content supply chain efficiently and create more time for the creative process by truly tapping into automation by CLEAR and agility of Azure,” said Ramki Sankaranarayanan, Co-founder and CEO, PFT.

CLEAR allows M&E organizations to manage workflow orchestrations across the entire content supply chain on one system. It lays the foundation for streamlining content operations and helps M&E players enhance efficiencies across core processes like Acquisition, Review and Approval, Cataloguing, QC, Mastering, Distribution, Promos, and Localization. This exclusive capability by PFT will usher in extreme transparency across the content lifecycle, help automate business processes and lower Total Cost of Operations for M&E enterprises.

See the full press release here.

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