{"id":4215,"date":"2019-01-25T12:42:16","date_gmt":"2019-01-25T16:42:16","guid":{"rendered":"https:\/\/solutionsreview.com\/identity-management\/?p=4215"},"modified":"2019-01-25T12:42:16","modified_gmt":"2019-01-25T16:42:16","slug":"solutions-review-presents-the-top-ciam-vendors-to-watch-in-2019","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/identity-management\/solutions-review-presents-the-top-ciam-vendors-to-watch-in-2019\/","title":{"rendered":"Solutions Review Presents: The Top CIAM Vendors to Watch in 2019"},"content":{"rendered":"

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We\u2019ve written before on the ambiguous distinction<\/a> between identity and access management and customer identity and access management (CIAM). After all, both use the same technologies and capabilities, including single sign-on (SSO), authentication factors, centralized directories, and password vaulting to achieve their goals. <\/span><\/p>\n

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Yet simultaneously the top IAM vendors and the top CIAM<\/a> vendors differ in their goals. IAM works to secure employees and superuser accounts; they ensure their users\u2019 authenticity, secure databases, and prevent abuses or theft. <\/span><\/p>\n

CIAM<\/a> also values identity security but must also balance it with a smooth customer experience and seamless transactional operations; being too bulky or laborious in its security protocols can result in abandoned carts and loss of customer interest. CIAM can incorporate processes like social sign-in to facilitate their customers whereas IAM would never (and should never) dream of utilizing such tactics. <\/span><\/p>\n

However, while determining where IAM ends and CIAM begins may once have seemed purely academic, failing to protect customer identities can have real consequences for your B2C business\u2019 bottom line. \u00a0\u00a0<\/span><\/p>\n

Consumer Behaviors in the Wake of a Breach<\/b><\/h3>\n

Ping Identity\u2014one of our picks for the Top CIAM Vendors to Watch\u2014recently released a critical survey. The \u201c<\/span>2018 Consumer Survey: Attitudes and Behavior in a Post-Breach Era<\/span><\/a>\u201d found customers value their privacy even more highly than enterprises expect…and will not patronize businesses if they feel unsafe. \u00a0<\/span><\/p>\n