{"id":4266,"date":"2019-02-26T16:41:55","date_gmt":"2019-02-26T20:41:55","guid":{"rendered":"https:\/\/solutionsreview.com\/identity-management\/?p=4266"},"modified":"2019-02-26T16:41:55","modified_gmt":"2019-02-26T20:41:55","slug":"5-ciam-key-capabilities-for-consumer-facing-enterprises","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/identity-management\/5-ciam-key-capabilities-for-consumer-facing-enterprises\/","title":{"rendered":"5 CIAM Key Capabilities For Consumer-Facing Enterprises"},"content":{"rendered":"

\"5<\/p>\n

Customer identity and access management (CIAM<\/a>) fulfills a dual role for retailers and consumer-facing enterprises. On the one hand, CIAM functions in much the same way as its employee-facing cousin identity and access management (IAM); it protects against credentials abuse and identity theft by hackers. On the other hand, CIAM must provide customers with a smooth and pleasant transactional experience to best facilitate purchases and prevent cart abandonment.<\/span><\/p>\n

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\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n

What are the top CIAM capabilities? What should enterprises look for in their customer-facing identity security solutions? <\/span><\/p>\n

We came up with the 5 CIAM key capabilities. They are: <\/span><\/p>\n

1. Social Sign-On<\/b><\/h3>\n

CIAM key capabilities must walk a difficult balancing act between protecting consumers\u2019 accounts and providing them a seamless and frictionless customer experience. Experts argue the latter truly makes CIAM distinct from traditional IAM<\/a>.<\/span><\/p>\n

Part of providing a seamless customer experience is making the login process as smooth and natural as possible, which can be achieved through social sign-on. Social sign-on allows users to login into their accounts through their social media credentials. Often, the users\u2019 browsers already have their social media credentials saved, making the sign-on process even easier. <\/span><\/p>\n

While unthinkable for employee logins, customers\u2019 relatively low-level of access to your network allows them to enjoy the freedom of social sign-on. Additionally, CIAM can enable account creation through customers\u2019 social media accounts, allowing the onboarding process to be as pleasant as the overall customer experience. \u00a0<\/span><\/p>\n

2. Authentication<\/b><\/h3>\n

Ping Identity, a prominent CIAM solution provider<\/a>, released the \u201c2018 Consumer Survey: Attitudes and Behavior in a Post-Breach Era.\u201d This survey uncovered some critical findings: <\/span><\/p>\n