{"id":4552,"date":"2019-09-04T16:54:53","date_gmt":"2019-09-04T20:54:53","guid":{"rendered":"https:\/\/solutionsreview.com\/identity-management\/?p=4552"},"modified":"2019-09-04T16:54:53","modified_gmt":"2019-09-04T20:54:53","slug":"the-top-four-enterprise-ciam-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/identity-management\/the-top-four-enterprise-ciam-mistakes-and-how-to-avoid-them\/","title":{"rendered":"The Top Four Enterprise CIAM Mistakes (and How to Avoid Them)"},"content":{"rendered":"

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What are the top three customer identity and access management<\/a> (CIAM) mistakes consumer-facing businesses face? Why does CIAM matter to your business? How can CIAM improve your bottom line, and how can CIAM mistakes damage it?\u00a0<\/span><\/p>\n

Of the branches of identity management, perhaps CIAM represents the area of most potential growth. While traditional identity management focuses on protecting employees and third-party vendors, CIAM works to protect customer identities and data. However, CIAM must also balance a different set of demands than traditional IAM even as it uses similar capabilities. Additionally, many enterprises struggle to understand why they can\u2019t just use their IAM for their customers.\u00a0<\/span><\/p>\n

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We dive into these issues and more below in the Top 4 CIAM Mistakes.\u00a0<\/span><\/p>\n

The Top 4 Enterprise CIAM Mistakes \u00a0 <\/b>\u00a0\u00a0\u00a0\u00a0<\/span><\/h2>\n

1. Failing to Balance Customer Experience and Security<\/b><\/h3>\n

Of the most common CIAM mistakes, this one must top the list. In fact, this singular issue represents the biggest division between traditional IAM and CIAM. The good news is your enterprise can use this information to your advantage.\u00a0<\/span><\/p>\n

For clarity, traditional IAM<\/a> doesn\u2019t completely neglect the user experience; some identity security experts contend good user experiences can facilitate adoption and prevent workarounds. However, almost all cybersecurity experts point out the importance of security towers over the user experience. The data and assets users can access is just too important to leave to the mercy of user convenience. Therefore, your enterprise must put up as many barriers to access as feasible to deter and prevent hackers.\u00a0<\/span><\/p>\n

However, the picture becomes slightly murky when customers enter. Of course, security does still matter to customers; no business looks good when consumers\u2019 personally identifying information leaks from their databases. At the same time, customers also want a convenient user experience to make their shopping experiences as pleasant as possible.\u00a0<\/span><\/p>\n

Indeed, studies indicate customers don\u2019t complete their transactions if they feel inconvenienced by security processes. Cart abandonment and customer loss tend to follow in the wake of poor customer experiences. Obviously, the impact of your bottom line could prove enormous.\u00a0<\/span><\/p>\n

To prevent CIAM mistakes like this, embrace capabilities which facilitate the customer experience. These can, and should, include capabilities you would never include in your traditional IAM. A notable example includes social sign-on; this allows customers to use their social media profiles to log in to their accounts. Unthinkable for IAM, but a huge boon to IAM.\u00a0\u00a0<\/span><\/p>\n

Crucially, this doesn\u2019t mean the complete abandonment of security for customers. For example, for more sensitive transactions, enacting multifactor authentication may prove necessary.\u00a0<\/span><\/p>\n

2. Not Understanding Your Customers\u2019 Demands<\/b><\/h3>\n

Before enacting CIAM<\/a>, you need to confront this question: who are your customers?\u00a0<\/span><\/p>\n

One of the most common CIAM mistakes involves trying to deploy CIAM as if in a vacuum. Each industry and business serves a distinctly individual customer base. Before you can deploy this cybersecurity solution, ask yourself the following questions:\u00a0<\/span><\/p>\n