Featured Marketing Automation Best Practices

The Most Valuable Part of Marketing Automation Isn’t the Automation

The Most Valuable Part of Marketing Automation Isn’t the Automation

Marketing automation is the lifeblood of a modern marketing team, but its biggest benefit is completely divorced from the technical software. The solutions offer numerous and indispensable functionalities like behavioral tracking, …

Multichannel Marketing: What To Know Before You Begin

Multichannel Marketing: What To Know Before You Begin

  Marketing Automation offers a host of functionalities that we've documented thoroughly: lead scoring, segmentation, email campaigns, lead nurturing and more. But one feature we admittedly haven't covered as much as the …

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Staff Pick Marketing Automation Best Practices Series

Marketing Automation Explained Like You’re Five-Years-Old

Marketing Automation Explained Like You’re Five-Years-Old

There's a very popular community on Reddit famous for "Explaining it Like I'm 5." Users present the community with complicated niche questions, related to everything from car maintenance to physics, …

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