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Drift Announces New Focus Beyond Conversational Marketing

Drift Announces New Focus Beyond Conversational Marketing

Drift has recently announced its intention to shift towards Revenue Acceleration, a new MarTech category. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and …

Key Takeaways — The Forrester Wave: Journey Orchestration Platforms, Q2 2020

Key Takeaways — The Forrester Wave: Journey Orchestration Platforms, Q2 2020

Technology advisory firm Forrester Research has released its latest Forrester Wave for Journey Orchestration Platforms, Q2 2020. Since Forrester's 2018 report, vendors have doubled-down on core capabilities including data fusion, …

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