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Key Takeaways from the Forrester Wave for Marketing Measurement and Optimization Solutions, Q1 2020

Key Takeaways from the Forrester Wave for Marketing Measurement and Optimization Solutions, Q1 2020

Technology advisory firm Forrester Research has released its latest Forrester Wave for Marketing Measurement and Optimization Solutions, Q1 2020. This year's report emphasizes [BIG IDEA SUMMARY] (also mention that this is B2C as …

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Customer Engagement Platform Airship Announces Cross-Channel Journeys

Customer Engagement Platform Airship Announces Cross-Channel Journeys

Airship, a customer engagement platform, has announced that Airship Journeys officially has support for channel coordination at the individual message level. Channel coordination targets users where they're most likely to receive …

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Solutions Review Releases New 2020 Buyer’s Guide for Marketing Automation

Solutions Review Releases New 2020 Buyer’s Guide for Marketing Automation

Solutions Review today is releasing its new Buyer's Guide for Marketing Automation to assist organizations during the research and discovery phase of buying business software. Gathered via a …

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