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Drift Announces New Focus Beyond Conversational Marketing

Drift Announces New Focus Beyond Conversational Marketing

Drift has recently announced its intention to shift towards Revenue Acceleration, a new MarTech category. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and …

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Key Takeaways — The Forrester Wave: Journey Orchestration Platforms, Q2 2020

Key Takeaways — The Forrester Wave: Journey Orchestration Platforms, Q2 2020

Technology advisory firm Forrester Research has released its latest Forrester Wave for Journey Orchestration Platforms, Q2 2020. Since Forrester's 2018 report, vendors have doubled-down on core capabilities including data fusion, …

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Key Takeaways — The Forrester New Wave: ABM Platforms, Q2 2020

Key Takeaways — The Forrester New Wave: ABM Platforms, Q2 2020

Technology advisory firm Forrester Research has released its latest Forrester New Wave for ABM Platforms, Q2 2020. This year's report noted that the ABM platform market is maturing. With …

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