Bluecore Announces $50 Million in Series D Funding

Bluecore has recently announced that it has raised $50 million in Series D funding, bringing the company’s total financing to over $100 million. The funding was led by Georgian Partners, with participation from FirstMark and Norwest. The investment will be used to further Bluecore’s work in machine learning and artificial intelligence, particularly as Georgian Partners and Bluecore share a research and development partnership.

Bluecore is a marketing technology company that enables retail brands to transform casual shoppers into lifetime customers. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface.

Over the next twelve months, Bluecore plans to debut new capabilities, including the ability to track product trends across 400 brands’ catalogs. This data can be used to drive purchases and enables marketers to make more informed decisions. Additionally, Bluecore was recently named a contender in Forrester’s most recent Email Marketing Service Providers report. It was also named a Gartner Cool Vendor in Multichannel Marketing.

“We’re eager to bring a new form of real-time intelligence that no one else has been able to tap into, to market,” says Fayez Mohamood, CEO of Bluecore. “We’re both encouraged and emboldened by the fact that our investors have continuously backed our AI and substantially increased their investments in us. Having accelerated our growth and achieved best-in-class sales productivity metrics for clients, the next phase in our partnership with Georgian Partners, FirstMark and Norwest will be critical to realizing an even greater vision for the retail industry.”

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