Optimove Raises $75 Million in a Funding Round to Grow its CRM Solution

Source: Optimove

Optimove has announced that it’s received a $75-million investment led by Summit Partners, a global growth investor. The funding will help the company invest in its strategic hiring processes, mergers, acquisitions, and grow its CRM Marketing hub. This is the most significant round of funding the company has received since its founding in 2009.

Optimove offers its customers a CRM platform designed to spotlight valuable customer engagement opportunities, measure the impact of different marketing efforts, and orchestrate customer journeys. The company’s marketing hub solution is outfitted with customer analytics, a real-time decisioning engine, and a built-in marketing optimization bot that uses AI and machine learning to automatically analyze, interpret, and optimize marketing campaigns. Other services include customer success management (CSM), bespoke predictive modeling, consultations, and other professional services.

Optimove plans to use this new capital to continue to increase its global footprint, accelerate its growth, expand its hiring efforts, and further develop its platform’s marketing, CRM, analytics, and AI capabilities. To accompany the news, the company also announced that Han Sikkens and Steffan Peyer—the Head of Europe and Managing Director at Summit Partners, respectively—will be joining Optimove’s Board of Directors.

Pini Yakuel, the founder and CEO of Optimove, wrote a blog post to announce the news. In it, he says, “This significant momentum in our lifecycle is the direct result of years-long dedication and concentrated effort to help brands demonstrate emotional intelligence when communicating with existing customers. The kind of practice that requires massive personalization, which in turn, allows enterprises to grow their customers’ lifetime value significantly. This is what we bring to the table.”

Learn more about Optimove.