The 22 Best Marketing Analytics Tools and Platforms

Our editors compiled a list of the best digital marketing analytics tools worth considering based on each vendor’s reputation, accessibility, feature diversity, and business size adaptability. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

The best digital marketing analytics tools have proven time and time again to be an essential asset to marketing automation campaigns and strategy successes. Marketing analytics uses predictive data and data collection to help marketing teams gain the insight they need to stay on top of shifting market trends and clientele interests while optimizing their efforts to reach the right audience at the right time. With marketing analytics tools, marketers can create the most compelling, successful marketing campaigns possible.

Solutions Review has created this list to spotlight some of the market’s best digital marketing analytics tools. These tools were selected using parameters like accessibility, feature diversity, and business size adaptability in mind. All solutions have been provided in alphabetical order for your convenience.

The Best Marketing Analytics Tools and Platforms

Act-On Software

Description: Act-On Software provides marketing solutions that help marketers engage leads at each customer lifecycle stage. For marketing analytics, Act-On’s software provides users with customizable marketing dashboards, marketing performance reporting tools, marketing campaign reports, and the Act-On Data Studio, which offers advanced reporting tools for filtering, aggregating, and exporting marketing data and measurements. Companies that use Act-On can utilize these tools to capture valuable insights and improve marketing content, messaging, and campaigns for the entire customer lifecycle.

Adobe

Description: Adobe Analytics enables users to mix, match, and analyze data anywhere in the customer journey. The platform has marketing, channel, customer, web, attribution, and predictive analytics capabilities for online and offline marketing campaigns, streamlined workflows, and modeling. Adobe Analytics, part of the Adobe Experience Cloud product suite, integrates with Adobe Marketing Cloud and other third-party providers, allowing users to maintain consistent control over all their teams’ marketing campaigns.

Adverity

Description: Adverity provides a data and analytics platform to meet companies’ sales, marketing, and e-commerce needs in retail, technology, media, telecom, and other industries. The company’s end-to-end marketing analytics platform provides users with a “single source of business intelligence.” It has AI-powered predictive analytics, data visualizations, a no-code data transformation engine, dashboards, and automated data integrations from hundreds of sources.

Amplitude

Description: Amplitude is a digital analytics platform that provides companies with self-service visibility into customer journeys. Amplitude’s solution suite includes a Customer Data Platform (CDP) natively integrated with analytics to help businesses improve data quality, discover new audiences, and sync behavioral data across tech stacks. Capabilities include data observability, audience segmentation, customer targeting, data monitoring, a built-in developer toolkit, data governance, unified customer profiles, and more.

ClickDimensions

Description: ClickDimensions is a marketing, analytics, and services platform designed for use with Microsft products. Since the platform was designed within Microsoft Dynamics and partnered with Microsoft Dynamics 365, Microsoft Azure, and Power BI, users can integrate with those platforms for no additional cost. ClickDimensions offers features like enterprise-grade marketing intelligence, customer success support, campaign automation, intelligent dashboards, and more.

Emarsys

Description: Emarsys, an SAP company, offers an omnichannel customer engagement platform for retail, e-commerce, travel, mobile, and cross-industry use cases. The platform’s analytics capabilities can help users measure the performance of their customer engagement strategies with ready-made revenue impact reports, analytics dashboards, revenue attribution reports, AI marketing tools, custom reporting, and a collection of integrations. Companies that work with Emarsys can unlock insights into their marketing ROI and use it to develop, maintain, and optimize their marketing team’s ongoing strategies and campaigns.

Factors.ai

Description: Factors.ai is a marketing intelligence solution designed to help B2B marketers extract meaningful insights from their customer data, identify sales-ready accounts, decode customer journeys, drive marketing ROI, and use their data insights to make smarter, faster decisions. Its features include website visitor identification, account-based marketing analytics, revenue attribution, account timelines, account scoring, customer journey analytics, and integrations with leading marketing tools like Salesforce, Google Ads, Hubspot, and Facebook.

Freshworks Neo

Description: Freshworks provides business software solutions designed to be ready to go right “out of the box.” Its analytics solution, Freshworks Neo, equips users with the tools to track data across the customer lifecycle, extract insights from user touchpoints, create custom reports, and more. Features include customizable dashboards, mobile analytics, artificial intelligence (AI) technologies, interactive filters, and more. Neo is an appealing solution for companies looking for a user-friendly platform for their marketing analytics management and strategies.

Google Analytics

Description: Google Analytics, part of the Google Marketing Platform suite, offers a Free and Premium model. The free model provides web analytics and tag management solutions for mid-tier marketers. The Premium offering is designed with enterprise-level users in mind, unlike the midtier marketers that often use Google’s free analytics toolkit. The company’s Premium offering includes features like segment discovery, predictive modeling, open APIs, integrated reporting, search, website, and advertising campaign management tools.

Heap

Description: Heap is an analytics platform designed to help product, marketing, and customer success teams create meaningful digital experiences that attract, convert, and retain users. The program tracks all of the interactions someone has with a product so companies can identify what customers love (and don’t love) and make adjustments as necessary. Heap provides product metrics and analytics to personalize the buyer experience and retain customers.

HubSpot Marketing Hub

Description: HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. With HubSpot’s marketing analytics and dashboard capabilities, companies can measure their campaign performance from a single place with built-in analytics, reporting, dashboard,  and website metric tracking tools. HubSpot is one of the most popular companies in the marketing landscape. Its easy-to-use interfaces and tools can help users of all experience levels improve their confidence as data-driven marketers.

Keap

Description: Keap is a CRM and marketing automation solutions provider for small businesses. With the platform’s built-in marketing reporting software, users can track form completions, email open rates, click-throughs, marketing, campaign performance, contact action, sales reports conversions by sales stage, lead source, and other customizable criteria. Keap collaborates with an onboarding expert to initiate setup for clients inexperienced with marketing tools. 

Omnisend

Description: Omnisend specializes in marketing solutions for e-commerce, email marketing, SMS, and automation. As part of the company’s omnichannel marketing automation platform, Omnisend provides its users with revenue attribution, cross-channel tracking, sales dashboards, campaign and automation reports, sales and performance metrics, email marketing, and a single customer view outfitted with site tracking, behavioral, and transactional data for segmentation. 

Optimove

Description: Optimove provides predictive customer analytics, AI optimization technologies, and a multi-channel campaign orchestration engine to help marketers create customer-led journeys that promote higher engagement, retention, and lifetime value. Every Optimove customer is equipped with a primary point of contact, customer training, consultations, and a self-learning predictive customer model to maintain accurate persona-based segmentation and marketing campaigns.

Oracle Analytics

Description: Oracle Analytics uses augmented analytics, business intelligence, embedded machine learning, and AI to analyze data across an organization and help its users make more intelligent business predictions and decisions. Oracle offers four products as part of its Analytics offering (Oracle Analytics Cloud, Oracle Analytics Server, Oracle Fusion Warehouse, and Oracle Essbase) to help marketers access data, discover insights, and collaborate with colleagues from anywhere.

OWOX

Description: The OWOX BI platform offers companies an “all-in-one” marketing analytics solution to help marketers and analysts combine marketing data from across the customer journey and use it to build reports, measure successes, and get a comprehensive overview of their marketing performance. Users can also use the easy-to-use platform to import cost data to Google Analytics, collect data via Google BigQuery, track data from across pipelines, automate reporting and attribution, unlock customer insights, and increase the efficiency of their advertising efforts.

Salesforce

Description: Salesforce offers one of the most expansive and complete CRM products. The platform includes the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. With Tableau CRM, Salesforce’s analytics software tool, companies unlock actionable insights into their customers, integrate external data with Salesforce data for a holistic view of customers, and drive faster decision-making. Features include data management, security tools, revenue intelligence, out-of-the-box dashboards, user management, and more.

SAS

Description: SAS is a global analytics provider offering solutions to help users discover and interpret data, identify what’s working, fix what isn’t working, and drive relevant change. For marketers, SAS offers several products with functionalities for customer journey activation, real-time decision engines, adaptive planning, AI, personalization, marketing data management, advanced modeling, simulation testing, performance measurements, and more.

Semrush

Description: Semrush is an online visibility management SaaS platform and marketing suite for companies worldwide and of all sizes. Its suite includes products for content marketing, SEO, competitor research, pay-per-click (PPC) advertising, social media marketing, and more. With its analytics capabilities, businesses can track campaign performance, identify the best keywords for their content strategies, improve link-building efforts, identify areas of improvement, and more.

SharpSpring

Description: SharpSpring, from Constant Contact, offers a marketing platform for businesses and agencies. Their behavioral-based tracking tool helps users understand what motivates each click. It also enhances email automation, as customers are tracked after the click for increased personalization. Businesses can use SharpSpring’s email analytics tools to track website visitor conversions, improve email marketing deliverability, check emails for broken links, test different calls to action, measure ROI goal progress, optimize forms, and more.

Upland

Description: Upland is designed to help marketers create personalized campaigns that boost engagement, loyalty, and conversion. Its suite of marketing products covers mobile app and web analytics, intelligent personalization, campaign reporting, and more. These solutions can operate independently and integrate with one another. With Upland Localytics, a mobile marketing and analytics software, companies can create personalized mobile app campaigns using internal and external customer data, measure successes, and boost engagements.

Whatagraph

Description: Whatagraph is an online marketing platform tailored toward marketing agencies, freelancers, and in-house marketing departments looking for a tool to help them review, monitor, and report on the performance of their marketing campaigns. Features include cross-channel reporting, API integrations, custom branding, automated report delivery, custom data, pre-built templates, and other tools for monitoring data in real-time across channels. Whatagraph integrates with dozens of leading marketing solutions and social media platforms, including Facebook, Google, LinkedIn, Salesforce, and Shopify.

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