{"id":1001,"date":"2019-11-15T20:55:45","date_gmt":"2019-11-15T20:55:45","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1001"},"modified":"2019-11-15T20:55:45","modified_gmt":"2019-11-15T20:55:45","slug":"adobe-announces-new-adobe-experience-platform-innovations","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/","title":{"rendered":"Adobe Announces New Adobe Experience Platform Innovations"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1002 size-full\" title=\"Adobe Announces New Adobe Experience Platform Innovations\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV.jpg\" alt=\"Adobe Announces New Adobe Experience Platform Innovations\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Adobe has <a href=\"https:\/\/news.adobe.com\/press-release\/experience-cloud\/media-alert-new-adobe-experience-platform-innovations-power-cxm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">recently announced<\/a> new innovations to deliver customer experiences at scale, with its new Adobe Experience Platform, the industry&#8217;s first open and extensible platform for Customer Experience Management. These innovations include data governance capabilities, availability of Adobe&#8217;s Real-time Customer Data Platform service, and new ways to personalize and deliver experiences through customer journey orchestration.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2019 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">\u201cCustomer experience is the new battleground for businesses of any size. Brands must close the gap between the customer, the channels they engage on and the brand experience they expect,\u201d says Suresh Vittal, Vice President, Adobe Experience Cloud. \u201cAdobe Experience Platform is built to give brands a single, actionable view of each customer in real time without the pain of connecting stale data across siloed systems and different digital and physical customer touch points.\u201d<\/p>\n<p style=\"text-align: justify\">Advancements in the Adobe Experience Platform include:<\/p>\n<ul style=\"text-align: justify\">\n<li>Real-time personalization at scale, to tackle the three most common data challenges: fragmented data, inconsistent experiences, an complicated governance.<\/li>\n<li>Photoshop-inspired analytics, to allow brands looking at data across channels to have an easy way to dig deeper and uncover new insights<\/li>\n<li>Simplifying data governance, allowing users to apply specific labels to data based on their governance and compliance needs<\/li>\n<li>Real-time omnichannel journey orchestration, allowing users to respond to customers&#8217; actions and other signals in real time<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><div class=\"hr hr\"><\/div><\/p>\n<p style=\"text-align: justify\"><em>Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry\u2019s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels\u2014all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company\u2019s AI and machine learning technology. Industry analysts have named Adobe a leader in 24 major reports focused on experience\u2014more than any other technology company.<\/em><\/p>\n<p style=\"text-align: justify\"><em>To learn more about this announcement<a href=\"https:\/\/news.adobe.com\/press-release\/experience-cloud\/media-alert-new-adobe-experience-platform-innovations-power-cxm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">, click here<\/a>.\u00a0<\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe has recently announced new innovations to deliver customer experiences at scale, with its new Adobe Experience Platform, the industry&#8217;s first open and extensible platform for Customer Experience Management. These innovations include data governance capabilities, availability of Adobe&#8217;s Real-time Customer Data Platform service, and new ways to personalize and deliver experiences through customer journey orchestration. [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Announces New Adobe Experience Platform Innovations<\/title>\n<meta name=\"description\" content=\"Adobe has recently announced new innovations to deliver customer experiences at scale, with its new Adobe Experience Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/\",\"name\":\"Adobe Announces New Adobe Experience Platform Innovations\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV.jpg\",\"datePublished\":\"2019-11-15T20:55:45+00:00\",\"dateModified\":\"2019-11-15T20:55:45+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Adobe has recently announced new innovations to deliver customer experiences at scale, with its new Adobe Experience Platform\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/11\/pS3o6lyJMBHV.jpg\",\"width\":800,\"height\":400,\"caption\":\"Adobe Announces New Adobe Experience Platform Innovations\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-announces-new-adobe-experience-platform-innovations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adobe Announces New Adobe Experience Platform Innovations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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