{"id":1056,"date":"2020-01-10T21:12:09","date_gmt":"2020-01-10T21:12:09","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1056"},"modified":"2020-01-10T21:12:09","modified_gmt":"2020-01-10T21:12:09","slug":"merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/","title":{"rendered":"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth"},"content":{"rendered":"<div class=\"press-release__detail-information\" style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1057 size-full\" title=\"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ.jpg\" alt=\"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<p style=\"text-align: justify\"><span style=\"font-size: 1em\">Merkle, a technology-enabled, data-driven performance marketing agency, today<a href=\"https:\/\/www.merkleinc.com\/news-and-events\/press-releases\/2020\/merkle-launches-new-stream-media-enabling-retailers-grow\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"> announced<\/a> the launch of <\/span>New Stream Media<span style=\"font-size: 1em\">, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.<\/span><\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">New Stream Media matches product manufacturers with individual shoppers in the right media channels to ensure relevant experiences and ultimately boost product sales. New Stream Media is available as a total solution or flexible service offering key engagements for retailers, which include designing the right media network, upscaling current staff or providing a turnkey team, and delivering growth and business impact through focused consulting expertise in retail and consumer packaged goods (CPG).<\/p>\n<p style=\"text-align: justify\">As a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners\u2019 media buys more effectively. Merkle\u2019s expertise and record of success within retail combined with Google\u2019s integrations and its enterprise measurement solution boost the New Stream Media tech stack capabilities to reach retailers\u2019 business goals faster and more efficiently.<\/p>\n<p style=\"text-align: justify\">\u201cWith the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail,\u201d said Janine Flaccavento, SVP, Media Services at Merkle. \u201cWe take a strategic measured approach to design a customized retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. The key to success is working closely together to lay the proper foundation, define milestones, and set the measures for success. Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses \u2013 it\u2019s a very different model than a traditional agency relationship.\u201d<\/p>\n<p style=\"text-align: justify\">To learn more about this new product, click <a href=\"https:\/\/bit.ly\/2ZY0MC8\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">here<\/a>.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><em>Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency\u2019s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.<\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merkle, a technology-enabled, data-driven performance marketing agency, today announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. New Stream Media matches product manufacturers with individual shoppers in the right media channels to ensure relevant [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[470],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth<\/title>\n<meta name=\"description\" content=\"Merkle today announced the launch of New Stream Media, a solution that allows retailers to grow digital ad revenue and create personalized experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/\",\"name\":\"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ.jpg\",\"datePublished\":\"2020-01-10T21:12:09+00:00\",\"dateModified\":\"2020-01-10T21:12:09+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Merkle today announced the launch of New Stream Media, a solution that allows retailers to grow digital ad revenue and create personalized experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/TmGqG33dB5aQ.jpg\",\"width\":800,\"height\":400,\"caption\":\"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-stream-media-enabling-digital-ad-revenue-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merkle Launches New Stream Media, Enabling Digital Ad Revenue Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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