{"id":1061,"date":"2020-01-14T21:12:49","date_gmt":"2020-01-14T21:12:49","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1061"},"modified":"2020-01-15T14:22:39","modified_gmt":"2020-01-15T14:22:39","slug":"brightcove-launches-video-marketing-demand-generation-application","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/","title":{"rendered":"Brightcove Launches Video Marketing Demand Generation Application"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1063 size-full\" title=\"Brightcove Launches Video Marketing Demand Generation Application\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/4NSGcxXeZutm.jpg\" alt=\"Brightcove Launches Video Marketing Demand Generation Application\" width=\"800\" height=\"400\" \/><\/p>\n<p style=\"font-weight: 400;text-align: justify\"><a href=\"https:\/\/www.brightcove.com\/en\/\" class=\"external\" rel=\"nofollow\">Brightcove<\/a>, a provider of cloud services for video, has <a href=\"https:\/\/www.brightcove.com\/en\/company\/press\/brightcove-launches-new-demand-generation-application-brightcove-campaign\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">announced<\/a> the release of Brightcove Campaign, an application that enables marketers to create video-driven marketing campaigns. These campaigns will yield data with the ability to compare video performance to a variety of industry benchmarks. Marketers can generate, maintain, and optimize campaigns, while simultaneously boosting marketing efficiency.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">As video content becomes <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/07\/the-evolution-of-digital-marketing-to-video-marketing\/#7ea86b705298\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">increasingly popular<\/a>, it&#8217;s important for marketers to have access to tools like Brightcove Campaign. Not only does it allow for rapid video creation, but it provides a variety of analytics and insight-driven features that lets marketers measure and analyze their results. Capabilities like video benchmarking let users see exactly how they&#8217;re stacking up against industry standards.<\/p>\n<p style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400 !important\">\u201c<\/span><a href=\"https:\/\/www.b2bmarketingzone.com\/2020\/trends\/?open-article-id=11169892&amp;article-title=b2b-marketing-trends-for-2020&amp;blog-domain=leadagency.com.au&amp;blog-title=the-lead-agency\" class=\"external\" rel=\"nofollow\">According to B2B Marketing Zone<\/a>, the top goals for demand generation managers this year are focusing on lead quality over quantity, as well as improving conversion rates and campaign results,\u201d says Charles Chu, Chief Technology Officer at Brightcove. \u201cTo help accomplish those goals, we launched Brightcove Campaign to give demand generation teams the insightful data, optimization, and efficiency they need to create impactful, video-driven marketing campaigns. We take pride in our customers trusting us with their video initiatives, and Brightcove Campaign\u2122 is yet another video tool that can boost businesses\u2019 topline. Throughout the development phase of Brightcove Campaign, we worked with many demand generation marketers to ensure it fits seamlessly into their workflows and helps accelerate video marketing to reach their goals. We are confident Brightcove Campaign will help accelerate the success of video marketing campaigns for marketers around the world.\u201d<\/p>\n<p style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400 !important\">Key features of Brightcove Campaign include:<\/span><\/p>\n<ul style=\"font-weight: 400;text-align: justify\">\n<li><span style=\"font-weight: 400 !important\">Customized, easy-to-follow campaign advice and best practices<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Advanced analytics reporting, including industry benchmark comparisons<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">One-click-to-publish capability across multiple marketing channels<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Social sharing capabilities<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Customized thumbnail codes for email distribution and video optimization\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Out of the box marketing automation integration with Eloqua, Marketo, HubSpot, and Salesforce<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Google Chrome extension for easy video analysis<\/span><\/li>\n<li><span style=\"font-weight: 400 !important\">Google and Adobe Analytics integration<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400 !important\">To learn more about Brightcove Campaign, <a href=\"https:\/\/info.brightcove.com\/brightcove-campaign\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">click here.<\/a><\/span><\/p>\n<hr \/>\n<p style=\"font-weight: 400;text-align: justify\"><em><span style=\"font-weight: 400 !important\"><a href=\"https:\/\/www.brightcove.com\/\" class=\"external\" rel=\"nofollow\">Brightcove<\/a><\/span> is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company\u2019s founding in 2004, Brightcove\u2019s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video.<\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brightcove, a provider of cloud services for video, has announced the release of Brightcove Campaign, an application that enables marketers to create video-driven marketing campaigns. These campaigns will yield data with the ability to compare video performance to a variety of industry benchmarks. Marketers can generate, maintain, and optimize campaigns, while simultaneously boosting marketing efficiency. [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[97,507,110,506,16,17,49],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brightcove Launches Video Marketing Demand Generation Application<\/title>\n<meta name=\"description\" content=\"Brightcove has announced the release of Brightcove Campaign, an application that enables marketers to create video-driven marketing campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/\",\"name\":\"Brightcove Launches Video Marketing Demand Generation Application\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/4NSGcxXeZutm.jpg\",\"datePublished\":\"2020-01-14T21:12:49+00:00\",\"dateModified\":\"2020-01-15T14:22:39+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Brightcove has announced the release of Brightcove Campaign, an application that enables marketers to create video-driven marketing campaigns\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/4NSGcxXeZutm.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/4NSGcxXeZutm.jpg\",\"width\":800,\"height\":400,\"caption\":\"Brightcove Launches Video Marketing Demand Generation Application\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/brightcove-launches-video-marketing-demand-generation-application\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brightcove Launches Video Marketing Demand Generation Application\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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