{"id":1084,"date":"2020-01-30T19:47:36","date_gmt":"2020-01-30T19:47:36","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1084"},"modified":"2020-01-30T19:47:36","modified_gmt":"2020-01-30T19:47:36","slug":"demandbase-optimizes-marketing-automation-with-dynamic-audiences","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/","title":{"rendered":"Demandbase Optimizes Marketing Automation with Dynamic Audiences"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1085 size-full\" title=\"Demandbase Optimizes Marketing Automation with Dynamic Audiences\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a.jpg\" alt=\"Demandbase Optimizes Marketing Automation with Dynamic Audiences\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Demandbase, an account-based marketing (ABM) vendor, has announced the availability of the Dynamic Audiences feature for its flagship ABM platform. Dynamic Audiences lets B2B marketers automate their advertising and marketing campaigns by automatically updating campaign audiences with the most relevant target accounts. These updates will be based on CRM updates, recent offsite intent activity, website management, or other campaign-specific events.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">&#8220;B2B Marketers continue to fight many uphill battles when it comes to influencing revenue, including identifying and updating their audience lists to ensure their campaigns are reaching the right accounts,&#8221; says Peter Isaacson, CMO, Demandbase. &#8220;Automated Advertising using Dynamic Audiences allows marketers to quickly create a &#8216;set it and forget it&#8217; approach to their account-based marketing.&#8221;<\/p>\n<p style=\"text-align: justify\">Dynamic Audiences is powered by artificial intelligence (AI), and helps address the difficulty of providing the right information and delivering the right messages at the right time to the right audience. As customers move through the stages of the buying journey, Dynamic Audiences allows users to maintain a consistent message and provide customers with the information that they need.<\/p>\n<p style=\"text-align: justify\">Automation is done based on sales stage, intent, website engagement, and other buyer data. Demandbase users will be able to do the following:<\/p>\n<ul style=\"text-align: justify\">\n<li>Automatically advertise to new accounts as they progress through the buyer&#8217;s journey<\/li>\n<li>Prioritize marketing investment on accounts showing interest in products<\/li>\n<li>Deliver relevant content to target accounts<\/li>\n<li>Save time and resources by creating always-on campaigns<\/li>\n<\/ul>\n<p style=\"text-align: justify\">If you want to learn more about this announcement,<a href=\"https:\/\/www.demandbase.com\/press-release\/demandbase-optimizes-marketing-spend-with-automated-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"> click here.\u00a0<\/a><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demandbase, an account-based marketing (ABM) vendor, has announced the availability of the Dynamic Audiences feature for its flagship ABM platform. Dynamic Audiences lets B2B marketers automate their advertising and marketing campaigns by automatically updating campaign audiences with the most relevant target accounts. These updates will be based on CRM updates, recent offsite intent activity, website [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[530,531],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demandbase Optimizes Marketing Automation with Dynamic Audiences<\/title>\n<meta name=\"description\" content=\"Demandbase, an account-based marketing (ABM) vendor, has announced the availability of the Dynamic Audiences feature for its flagship ABM platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/\",\"name\":\"Demandbase Optimizes Marketing Automation with Dynamic Audiences\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a.jpg\",\"datePublished\":\"2020-01-30T19:47:36+00:00\",\"dateModified\":\"2020-01-30T19:47:36+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Demandbase, an account-based marketing (ABM) vendor, has announced the availability of the Dynamic Audiences feature for its flagship ABM platform.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/01\/nda9rGMO3N9a.jpg\",\"width\":800,\"height\":400,\"caption\":\"Demandbase Optimizes Marketing Automation with Dynamic Audiences\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-optimizes-marketing-automation-with-dynamic-audiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demandbase Optimizes Marketing Automation with Dynamic Audiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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