{"id":1090,"date":"2020-02-05T21:09:26","date_gmt":"2020-02-05T21:09:26","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1090"},"modified":"2020-02-07T17:19:16","modified_gmt":"2020-02-07T17:19:16","slug":"salesforce-has-acquired-evergage-customer-data-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/","title":{"rendered":"Salesforce Has Acquired Evergage Customer Data Platform"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-802 size-full\" title=\"Salesforce Has Acquired Evergage Customer Data Platform \" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T.jpg\" alt=\"Salesforce Has Acquired Evergage Customer Data Platform \" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Salesforce has recently completed its acquisition of Evergage, a customer data platform vendor, <a href=\"https:\/\/www.evergage.com\/blog\/evergage-has-joined-the-salesforce-family\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">according to a press release<\/a> on the provider&#8217;s website. This decision is driven by Salesforce&#8217;s increasing need to deliver personalized experiences, something that a CDP offering can greatly improve. Evergage&#8217;s platform offers real-time, cross-channel personalization capabilities powered by machine learning, helping marketers create personalized experiences and boosting Salesforce&#8217;s curren<a href=\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-announces-new-marketing-cloud-innovations\/\" target=\"_blank\" rel=\"noopener noreferrer\">t Marketing Cloud applications<\/a>.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">Evergage&#8217;s real-time personalization and customer data platform uses machine learning to understand and interact with each customer and prospect. It captures in-depth behavioral data and determines individual-level affinities and interests. This allows users to deliver relevant and personalized experiences to every customer across all channels. Users can build a single, comprehensive view of each customer, and can activate the data to deliver individualized experiences. Core features include comprehensive views of customers, identity matching &amp; resolution, unified customer profiles, first party data access, segmentation &amp; analysis, and more.<\/p>\n<p style=\"text-align: justify\">Evergage&#8217;s focus on personalization complements Salesforce Marketing Cloud&#8217;s customer data, audience segmentation, and engagement platform. This acquisition will enable companies to deliver more relevant experiences during various touchpoints throughout the customer journey.<\/p>\n<p style=\"text-align: justify\">&#8220;Evergage\u2019s mission has always been to personalize the world, and we\u2019ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies \u2013 including Autodesk, Carhartt, CenterState Bank, Citrix, Publishers Clearing House, Zumiez, and many more \u2013 to deliver relevant, data-driven experiences in the moment across every channel including web, email, mobile, adtech, social, call-center, in-store and in-branch.&#8221; says Karl Wirth, CEO and Co-Founder of Evergage.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has recently completed its acquisition of Evergage, a customer data platform vendor, according to a press release on the provider&#8217;s website. This decision is driven by Salesforce&#8217;s increasing need to deliver personalized experiences, something that a CDP offering can greatly improve. Evergage&#8217;s platform offers real-time, cross-channel personalization capabilities powered by machine learning, helping marketers [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[308,49],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Has Acquired Evergage Customer Data Platform<\/title>\n<meta name=\"description\" content=\"Salesforce has recently completed its acquisition of Evergage, a customer data platform vendor, in order to boost its personalization capabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/\",\"name\":\"Salesforce Has Acquired Evergage Customer Data Platform\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T.jpg\",\"datePublished\":\"2020-02-05T21:09:26+00:00\",\"dateModified\":\"2020-02-07T17:19:16+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Salesforce has recently completed its acquisition of Evergage, a customer data platform vendor, in order to boost its personalization capabilities.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/06\/MOA2YLJ0hA0T.jpg\",\"width\":800,\"height\":400,\"caption\":\"Salesforce Has Acquired Evergage Customer Data Platform\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/salesforce-has-acquired-evergage-customer-data-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce Has Acquired Evergage Customer Data Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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