{"id":1096,"date":"2020-02-11T16:50:09","date_gmt":"2020-02-11T16:50:09","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1096"},"modified":"2020-02-11T16:50:09","modified_gmt":"2020-02-11T16:50:09","slug":"miva-partners-with-sendlane-to-boost-ecommerce-marketing-automation","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/miva-partners-with-sendlane-to-boost-ecommerce-marketing-automation\/","title":{"rendered":"Miva Partners With Sendlane to Boost Ecommerce Marketing Automation"},"content":{"rendered":"

\"\"<\/p>\n

Miva, Inc., an ecommerce software and service provider, has announced a partnership<\/a> with behavior-based email marketing automation platform Sendlane. This integration gives Miva users access to email marketing, which is a significant revenue driver for many online sellers. This partnership gives online sellers the tools they need to engage customers and increase sales with personalized, data-driven email campaigns.<\/p>\n

Our 2020 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n

Sendlane offers built-in marketing automation designed for eCommerce stores. It enables its users to create hyper-personalized customer experiences, and engage them through a variety of strategies like personalized welcome emails, automated abandoned cart funnels, data-driven product recommendations, and in-depth website analytics and tracking. With Sendlane, users can create multiple customer segments, and send the right messages to the right people at the right time.<\/p>\n

This integration will enable Miva users to follow their customer’s journey throughout their store, collecting data insights from a customer’s behavior to their purchase history and allowing them to leverage that data for their email marketing strategy with abandoned cart messages, custom product recommendations, and more.<\/p>\n

\u201cEmail should be driving 30-40% of monthly revenue for ecommerce stores,\u201d says Jimmy Kim, CEO at\u00a0Sendlane, \u201cand by combining a powerful email marketing tool like\u00a0Sendlane with an ecommerce platform like Miva, we\u2019re giving online retailers the opportunity to leverage store data to truly maximize their ROI and customer LTV.\u201d<\/p>\n

\u201cEmail marketing is one of the most effective ways for online sellers to engage their customers and increase revenue,\u201d says Brennan Heyde, VP of Product at Miva. \u201cIntegrating with Sendlane\u2019s email automation tools enables merchants to improve the efficacy of their messaging and maximize the impact of their email campaigns.\u201d<\/p>\n

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Miva, Inc., an ecommerce software and service provider, has announced a partnership with behavior-based email marketing automation platform Sendlane. This integration gives Miva users access to email marketing, which is a significant revenue driver for many online sellers. This partnership gives online sellers the tools they need to engage customers and increase sales with personalized, […]<\/p>\n","protected":false},"author":47,"featured_media":1098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[534,535],"acf":[],"yoast_head":"\nMiva Partners With Sendlane to Boost Ecommerce Marketing Automation<\/title>\n<meta name=\"description\" content=\"Miva, an ecommerce software and service provider, has announced a partnership with behavior-based email marketing automation platform Sendlane.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/miva-partners-with-sendlane-to-boost-ecommerce-marketing-automation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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