![\"The](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/02\/Data-Integration-Best-of.jpg\")
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The editors at Solutions Review have compiled this list of the 25 best marketing automation companies to consider picking up this year.<\/em><\/strong><\/p>\n The current marketing automation solution market<\/a> is crowded, so it can be hard to find the best marketing automation companies for your business, especially when the internet is filled with products that can address hundreds of use cases, verticals, deployment methods, and budgets. As the market grows, it becomes more and more challenging to sort through the vast number of vendors and solutions. Marketing automation is a vital tool for not only marketers but sales teams and other business professionals. This includes email campaign management, social media management, productivity tools, customer service functionality, and data-driven analytics.<\/p>\n There are several approaches to implementing marketing automation, and it\u2019s essential to identify what kind of tool your organization needs. Most marketing tools offer campaign management, as well as landing pages and form customization. But other tools provide in-depth data and analytics, while others allow you to post your marketing materials to social media platforms. It\u2019s crucial to find a solution that drives engagement rates and fosters a relationship between you and your prospects, leads, and existing customers.<\/p>\n Description: <\/strong>ActiveCampaign offers solutions for email marketing, marketing automation, CRM, and Sales Automation. Users have complete control over their email campaigns and have access to solid data collection and automation capabilities. Precision targeting takes the stress out of planning, as contacts are segmented into unique groups based on behavior and other important demographics. Its user-friendly interface and simple visual overlay allow for quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analysis and deep site tracking.<\/p>\n Description: <\/strong>Act-On offers a platform that eliminates many of the monotonous tasks marketers deal with. Various analytics and insights allow users to collect many data to inform and improve marketing techniques. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into various categories. Act-On offers integrations with several CRM solutions, and the vendor also provides professional services to clients that need help building an effective marketing strategy.<\/p>\n Description: <\/strong>Adestra, which Upland has acquired, is an email marketing solution with automation and campaign creation functionality. Marketers can gain insight into the effectiveness of campaigns and then quickly test or develop new customer pathways. The platform can send automatic messages for something like cart abandonment or to say happy birthday. Targeted email campaigns provide product recommendations based on customer insights. As an email marketing company, Adestra’s campaign builder includes various templates with mobile and web optimization. Collected data is used to enhance email content and boost customer engagement.<\/p>\n Description: <\/strong>Adobe offers tools through three cloud solutions, Document Cloud, Creative Cloud, and Experience Cloud. Experience Cloud doesn\u2019t abandon the creative side of Adobe, allowing marketers to create personalized emails through integration with Adobe Dreamweaver. Multichannel site design is simple and synchronized so that users can maintain their brand image across platforms. Adobe allows marketers to follow each step in the customer journey. They also collect deep and predictive analytics to enhance marketing campaigns.<\/p>\n Description: <\/strong>Autopilot offers a marketing platform with a focus on integration. The platform connects customer information from a variety of tools and systems. Users get a single view of all their customer data to make automating the marketing journey easier. These insights also create deep personal journeys that change based on customer behavior. Individualized messages will be sent to new customers based on their site behavior and engagement, like signing up for a webinar.<\/p>\n Description: <\/strong>ClickDimensions’ marketing solutions are centered around Microsoft tools. The company is partnered with Microsoft Dynamics 365, Azure, and Power BI. Its technology is natively built inside Dynamics 365, meaning there are no integration costs. Users can synchronize data immediately, eliminating the headaches from a complex implementation process. ClickDimensions is also partnered with Microsoft Azure and Power BI. They offer essential marketing tools like email marketing, campaign automation, web intelligence, surveys, social marketing, and more.<\/p>\n Description: <\/strong>dotdigital offers a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Collected data includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets like purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users through managed and creative services.<\/p>\n Description: <\/strong>GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company\u2019s marketing solutions include automation, CRM, webinar software, email design, and more. Marketers can easily use the automation tool to create complex workflows, and the software allows for hundreds of customer journey scenarios with real-time updates. GetResponse\u2019s workflow designer uses simple block arrangements for conditions, actions, and filters. Customer profiles include tagging and scoring so that users can build detailed segments.<\/p>\n Description: <\/strong>Higher Logic takes an interconnected approach to marketing. Its community builder tool enhances collaboration across teams. This allows marketing insights to be shared and utilized by employees in different spaces, further enhanced by its marketing automation offerings. They track and report every action in member communication channels so marketers can focus on renewal, recruitment, and upcoming projects. Higher Logic assists organizations in building a private online community for their organization, helping teams stay organized and active while executing targeted communication campaigns.<\/p>\n Description: <\/strong>HubSpot is a well-known vendor in the marketing space due to its affordable marketing, sales, and CRM solutions. The marketing hub provides users with various workflow options and makes it simple to fine-tune or completely overhaul website design. Data collection options provide insights into campaign results, and the platform can automatically track and generate reports based on customer interactions and trends. HubSpot also allows for Facebook & Instagram lead ads, live chat, and more.<\/p>\n Description: <\/strong>IBM offers a marketing automation tool with help from its native-built AI, known as \u201cWatson.\u201d Watson Campaign Automation integrates AI into your workflow, offering insights and predictive data to anticipate user reactions to campaigns. Predictive and historic data combine to create opportunities for dynamic customer journeys, and marketers can produce unique, segmented customer journeys. IBM focuses on integration automation and analytics through its AI technology and provides consulting, engineering, or managed services for any other customer queries.<\/p>\n Description: <\/strong>iContact began as an email marketing company for SMBs before becoming a prominent marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Delivery of messages is further enhanced by advanced tracking and reporting. Users can gain knowledge about what\u2019s driving a campaign\u2019s success or failure. Depending on your team\u2019s skills, iContact offers access to a strategic advisor to help build personalized campaigns with ease. Advisors have a detailed understanding of the platform and help make your email marketing goals a reality.<\/p>\n Description: <\/strong>Insightly is a vendor that offers both a CRM platform and a robust marketing automation platform. This solution provides in-depth customer journey management, an intuitive drag-and-drop email and newsletter creator, and more. Users can open up two-way communication with their customers through embedded forms and landing pages while simultaneously analyzing and visualizing customer insights with Insightly\u2019s advanced analytics and reporting engine. CRM features include visual relationship webs, easy sale-to-project transition, and mobile application access.<\/p>\n Description: <\/strong>Iterable is a growth-marketing platform that emphasizes multichannel relevance at scale. They provide the same technologies that made Twitter and Facebook so successful in user engagement. Iterable gives users the ability to engage with customers on a variety of channels. Marketers can harness data for campaign activation and behavior-based personalization and use a flexible architecture, as Iterable allows any data source to trigger various campaign actions. It maintains an approachable user interface while pairing a simple drag-and-drop dashboard with an analytical marketing approach.<\/p>\n Description: <\/strong>Keap, previously known as Infusionsoft, offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. For clients new to marketing tools, Keap offers collaboration with an onboarding expert to initiate setup. The platform provides a centralized view of customer data that enhances both campaign automation and reporting. Keap helps users understand how audiences are responding to campaigns so modifications can be made when necessary. They also provide hundreds of business apps, so you can craft the platform that fits your needs.<\/p>\n\t\t\t![](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" "\\"Marketing")
<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\nThe Best Marketing Automation Companies<\/strong><\/h2>\n
\nActiveCampaign<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/ActiveCampaign.png\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nAct-On<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/02\/Act-On-logo.png\"){kind=logo}
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nAdestra<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/images.g2crowd.com\/uploads\/product\/image\/social_landscape\/social_landscape_97c2c492d71f878c007a9df78b9c6051\/upland-adestra.png\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nAdobe<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/adobe_150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nAutopilot<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/02\/Autopilot-logo.png\"){kind=logo}
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nClickDimensions<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/clickdeminsions_150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\ndotdigital<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/12\/dotdigital-150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nGetResponse<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/getresponse_150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nHigher Logic<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/02\/HigherLogic-logo.jpg\"){kind=logo}
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nHubSpot<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/hubspot_150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nIBM<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/ibm_150-1.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\niContact<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/icontact_150.jpg\")
<\/a><\/p>\n\t\t\t<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\nInsightly<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/12\/insightly-150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nIterable<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/02\/Iterable-logo.png\"){kind=logo}
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nKeap<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/12\/keap-150.jpg\")
<\/a><\/p>\n<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer\u2019s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\nLead Liaison<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/08\/leadliason_150.jpg\")
<\/a><\/p>\n![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2018\/06\/leadsquared_150.jpg\")
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