{"id":1152,"date":"2020-03-26T17:10:55","date_gmt":"2020-03-26T17:10:55","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1152"},"modified":"2020-03-26T17:10:55","modified_gmt":"2020-03-26T17:10:55","slug":"blueshift-announces-new-channel-engagement-scores","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/","title":{"rendered":"Blueshift Announces New Channel Engagement Scores"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1153 size-full\" title=\"Blueshift Announces New Channel Engagement Scores\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z.jpg\" alt=\"Blueshift Announces New Channel Engagement Scores\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Blueshift <a href=\"https:\/\/www.prnewswire.com\/news-releases\/blueshift-expands-ai-predictive-studio-with-new-channel-engagement-scores-301029735.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">recently announced<\/a> the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations, and engage time optimization. This new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the entire customer lifecycle. Channel Engagement Scores will continuously update with the latest customer data and behaviors, and can be leveraged throughout the entire Blueshift platform.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate<span style=\"font-size: 1em\"> the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n<p style=\"text-align: justify\">Blueshift helps consumer brands intelligently scale customer engagement on every channel. Its Customer Data Activation Platform (CDAP) uses patented AI technology to enable marketers to activate the fullness of their data and use it to create relevant and connected experiences across every customer interaction. Consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive transformational growth.<\/p>\n<p style=\"text-align: justify\">Channel Engagement Scores provide the following benefits:<\/p>\n<ul style=\"text-align: justify\">\n<li><b>Deepen audience engagement\u00a0<\/b>with comprehensive engagement scores that factor in page views, conversion rate, past purchases, channel frequency, time spent, and more<\/li>\n<li><b>Drive more conversion and revenue\u00a0<\/b>by triggering tailored messages to each user on the most impactful channel (or channels) at each stage of the customer journey<\/li>\n<li><b>Save time, effort, and resources\u00a0<\/b>with more precisely targeted customer experiences that automatically adapt to each user based on the latest first-party data and real-time behaviors<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&#8220;We&#8217;re excited to launch our new Channel Engagement Scores that use state-of-the-art machine learning models that empower marketers with fine-grained controls in optimizing multi-touch, multi-channel journeys,&#8221; says <span class=\"xn-person\">Manyam Malella<\/span>, Co-Founder and Head of AI at Blueshift.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><em><span style=\"font-size: 1em\">Looking for more? Download our <\/span><a style=\"font-size: 1em\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Automation Buyer&#8217;s Guide<\/a><span style=\"font-size: 1em\"> for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing atuomation software market overview, our bottom-line analysis, and questions for prospective buyers.<\/span><\/em><\/p>\n<p style=\"text-align: justify\"><em>And don&#8217;t forget to follow us on\u00a0<a href=\"https:\/\/twitter.com\/WorktechReview\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/solutionsreview\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Facebook\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.linkedin.com\/showcase\/10647159\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">LinkedIn<\/a> for all the latest in the Marketing Automation space!<\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blueshift recently announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations, and engage time optimization. This new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the entire customer lifecycle. Channel Engagement Scores will continuously update with the latest customer [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[116,572,571],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blueshift Announces New Channel Engagement Scores<\/title>\n<meta name=\"description\" content=\"Blueshift has announced Channel Engagement Scores, which includes predictive segmentation and recommendations, and engage time optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/\",\"name\":\"Blueshift Announces New Channel Engagement Scores\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z.jpg\",\"datePublished\":\"2020-03-26T17:10:55+00:00\",\"dateModified\":\"2020-03-26T17:10:55+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Blueshift has announced Channel Engagement Scores, which includes predictive segmentation and recommendations, and engage time optimization.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/0IXxW4xowB0Z.jpg\",\"width\":800,\"height\":400,\"caption\":\"Blueshift Announces New Channel Engagement Scores\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-announces-new-channel-engagement-scores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blueshift Announces New Channel Engagement Scores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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