{"id":1177,"date":"2020-04-16T20:56:16","date_gmt":"2020-04-16T20:56:16","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1177"},"modified":"2022-07-13T21:12:47","modified_gmt":"2022-07-13T21:12:47","slug":"gartner-names-winners-of-2020-customers-choice-for-social-marketing-management","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/","title":{"rendered":"Gartner Names Winners of 2020 Customers’ Choice for Social Marketing Management"},"content":{"rendered":"
\"Gartner

Source: Gartner<\/em><\/p><\/div>\n

Analyst house Gartner, Inc. recently announced its\u00a0Best Social Marketing Management Software of 2020,<\/i><\/a>\u00a0as reviewed by verified customers through its Peer Insights Customers\u2019 Choice series. Gartner Peer Insights is a robust enterprise IT product and service review platform that hosts more than 255,000 verified customer reviews across 355 defined markets. In markets where there is enough data, Gartner Peer Insights recognizes the vendors that are the most highly rated by their customers through the Customers\u2019 Choice distinction.<\/p>\n

Peer Insights Customers\u2019 Choice does not include an expansive vendor listing or proprietary graphic to help organizations select the best tools. Rather, it provides reviews that go through a strict validation process to ensure they are authentic and professional. Gartner Peer Insights are meant to be a complement to its expert-led research reports. At Solutions Review, we read the reviews,\u00a0available here,<\/a>\u00a0and pulled out the key takeaways.<\/p>\n

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Khoros Earned the Highest Average Score<\/strong><\/h3>\n

Khoros’ Social Marketing platform received 12 verified reviews, with the highest average rating of 4.8 stars. 75 percent of the reviews were 5 stars, while 25 percent were 4 stars. Khoros’ closest competitor is Falcon.io, which earned an average score of 4.7 stars with 18 verified reviews.<\/p>\n

Zoho Received the Largest Number of Reviews<\/strong><\/h3>\n

Zoho Social received 154 verified reviews, with an average of 4.6 stars. 65 percent of the reviews were 5 stars, while 29 percent were 4 stars. Sprout Social received the second largest number of reviews at 110, followed by Hootsuite at 104, and Sprinklr Social Core at 59.<\/p>\n

Gartner Recommends Using Customer Reviews to Supplement Vendor Evaluation<\/strong><\/h3>\n

Where Gartner\u2019s Magic Quadrants are aimed at helping organizations identify vendors to keep tabs on in the overall marketplace, peer reviews are driven only by customer feedback based on specific experiences relative to unique technology environments. That\u2019s where the disconnect can sometimes come from when comparing analyst resources to individual reviews. In this way, it is best to utilize all the tools at your disposal when assessing data center backup and recovery solutions.<\/p>\n

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Looking for more? Download our <\/span>Marketing Automation Buyer’s Guide<\/a> for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing atuomation software market overview, our bottom-line analysis, and questions for prospective buyers.<\/span><\/em><\/p>\n

And don’t forget to follow us on\u00a0Twitter<\/a>,\u00a0Facebook\u00a0<\/a>and\u00a0LinkedIn<\/a> for all the latest in the Marketing Automation space!<\/em><\/p>\n

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Analyst house Gartner, Inc. recently announced its\u00a0Best Social Marketing Management Software of 2020,\u00a0as reviewed by verified customers through its Peer Insights Customers\u2019 Choice series. Gartner Peer Insights is a robust enterprise IT product and service review platform that hosts more than 255,000 verified customer reviews across 355 defined markets. In markets where there is enough […]<\/p>\n","protected":false},"author":47,"featured_media":1157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[590,390,42,287,592,591,330,381,71],"acf":[],"yoast_head":"\nGartner Names Winners of 2020 Customers' Choice for Social Marketing Management<\/title>\n<meta name=\"description\" content=\"Analyst house Gartner, Inc. has released its Peer Insights: Customers' Choice for Social Marketing Management; we have the key takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/\",\"name\":\"Gartner Names Winners of 2020 Customers' Choice for Social Marketing Management\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-winners-of-2020-customers-choice-for-social-marketing-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/03\/gartner.jpg\",\"datePublished\":\"2020-04-16T20:56:16+00:00\",\"dateModified\":\"2022-07-13T21:12:47+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Analyst house Gartner, Inc. has released its Peer Insights: Customers' Choice for Social Marketing Management; 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