{"id":1217,"date":"2020-06-04T21:26:15","date_gmt":"2020-06-04T21:26:15","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1217"},"modified":"2020-06-04T21:26:15","modified_gmt":"2020-06-04T21:26:15","slug":"merkle-announces-launch-of-performance-marketing-lab","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/","title":{"rendered":"Merkle Announces Launch of Performance Marketing Lab"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1218\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b.jpg\" alt=\"Merkle Announces Launch of Performance Marketing Lab\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Merkle has<a href=\"https:\/\/www.businesswire.com\/news\/home\/20200603005138\/en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"> recently announced<\/a> the launch of its new Performance Marketing Lab, which comprises a cross-functional team of data scientists, developers, analysis, media experts, and product engineers who develop proprietary solutions and leverage products to help brands ensure their adtech and martech investments deliver greater digital marketing value. Merkle&#8217;s Performance Marketing Lab will be a great resource for existing Merkle users, and other interested parties looking to boost their marketing performance.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate<span style=\"font-size: 1em\"> the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n<p style=\"text-align: justify\">Merkle specializes in the delivery of unique, personalized customer experiences across platforms and devices. The vendor\u2019s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.<\/p>\n<p style=\"text-align: justify\">The Performance Marketing Lab specializes in maximizing customer and brand value through a maturity framework, leveraging a standardized decisioning process that includes project design, data collection, data transformation, marketing\/experience activation, and optimization. Sample projects include automating purchase propensity models, LTV scoring connected to conversions, and audience message sequencing across search and display campaigns.<\/p>\n<p style=\"text-align: justify\">\u201cI\u2019m excited to kickstart this hands-on Performance Marketing Lab to help brands develop better cross-channel marketing strategies, as we continue to see tremendous advancements in platform automation and adtech consolidation,\u201d says Matthew Mierzejewski, Director of the Merkle Performance Marketing Lab. \u201cMerkle\u2019s performance Marketing Lab is ideal for advertisers who are sitting on a mountain of first-party data, but aren\u2019t quite sure how to put it to work in their marketing campaigns. The Lab helps connect all available datasets to develop rich, personalized advertising models that lead to scalable and automated advertising across digital channels. Brands are often challenged by internal organizational silos that create miscommunication between developers and marketers. The Lab\u2019s collaborative environment offers new opportunities for these brands to integrate and leverage their first- and third-party data assets across their people-based marketing objectives.\u201d<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><em><span style=\"font-size: 1em\">Looking for more? Download our <\/span><a style=\"font-size: 1em\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Automation Buyer&#8217;s Guide<\/a><span style=\"font-size: 1em\"> for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing automation software market overview, our bottom-line analysis, and questions for prospective buyers.<\/span><\/em><\/p>\n<p style=\"text-align: justify\"><em>And don&#8217;t forget to follow us on\u00a0<a href=\"https:\/\/twitter.com\/WorktechReview\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/solutionsreview\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Facebook\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.linkedin.com\/showcase\/10647159\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">LinkedIn<\/a> for all the latest in the Marketing Automation space!<\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merkle has recently announced the launch of its new Performance Marketing Lab, which comprises a cross-functional team of data scientists, developers, analysis, media experts, and product engineers who develop proprietary solutions and leverage products to help brands ensure their adtech and martech investments deliver greater digital marketing value. Merkle&#8217;s Performance Marketing Lab will be a [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[470,620],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merkle Announces Launch of Performance Marketing Lab<\/title>\n<meta name=\"description\" content=\"Merkle has recently announced the launch of its new Performance Marketing Lab, which helps brands deliver greater digital marketing value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/\",\"name\":\"Merkle Announces Launch of Performance Marketing Lab\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b.jpg\",\"datePublished\":\"2020-06-04T21:26:15+00:00\",\"dateModified\":\"2020-06-04T21:26:15+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Merkle has recently announced the launch of its new Performance Marketing Lab, which helps brands deliver greater digital marketing value.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/06\/KFOFDeFFzz5b.jpg\",\"width\":800,\"height\":400,\"caption\":\"Merkle Announces Launch of Performance Marketing Lab\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-announces-launch-of-performance-marketing-lab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merkle Announces Launch of Performance Marketing Lab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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