{"id":1219,"date":"2020-06-05T18:58:54","date_gmt":"2020-06-05T18:58:54","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1219"},"modified":"2020-06-05T18:58:54","modified_gmt":"2020-06-05T18:58:54","slug":"litmus-unveils-integration-with-sap-marketing-cloud","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/litmus-unveils-integration-with-sap-marketing-cloud\/","title":{"rendered":"Litmus Unveils Integration with SAP Marketing Cloud"},"content":{"rendered":"

\"Litmus<\/p>\n

Litmus has recently announced<\/a> the launch of its integration with SAP Marketing Cloud, which allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into content and tactics that will resonate with audiences.<\/p>\n

Our 2020 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n

Litmus provides email optimization and collaboration solutions for marketers; from Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S. banks, and 23 of the top 25 U. S. advertising agencies.<\/p>\n

Through the Litmus Email Previews application, SAP Marketing Cloud users can access real-time previews directly inside the email editor for SAP Marketing Cloud. This enables users to catch errors earlier, reducing the time spent on the review process. Emails can be previewed in real-time for a majority of popular email clients and devices. Businesses currently using SAP solutions have access to the Litmus checklist and proof tools to ensure their emails include recommended components. Additionally, Litmus users now have access to deeper customer analytics and insights.<\/p>\n

\u201cEvery minute matters when creating a great email campaign. Email marketers often find themselves wasting time and effort because of lack of collaboration between platforms and the inability to test early and often,\u201d says Erik Nierenberg, CEO of Litmus. \u201cThe integration of our solution with SAP Marketing Cloud enables marketers to optimize their email testing and development processes by leveraging the customer data SAP provides to truly understand what customers want out of a marketing email. Not only will internal teams save time, frustration, and effort, but email campaigns will better resonate with customers.\u201d<\/p>\n

\n

Looking for more? Download our <\/span>Marketing Automation Buyer’s Guide<\/a> for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing automation software market overview, our bottom-line analysis, and questions for prospective buyers.<\/span><\/em><\/p>\n

And don’t forget to follow us on\u00a0Twitter<\/a>,\u00a0Facebook\u00a0<\/a>and\u00a0LinkedIn<\/a> for all the latest in the Marketing Automation space!<\/em><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Litmus has recently announced the launch of its integration with SAP Marketing Cloud, which allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into […]<\/p>\n","protected":false},"author":47,"featured_media":1220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[463,621],"acf":[],"yoast_head":"\nLitmus Unveils Integration with SAP Marketing Cloud<\/title>\n<meta name=\"description\" content=\"Litmus has announce its integration with SAP Marketing Cloud, which allows for streamlined collaboration during email production processes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/litmus-unveils-integration-with-sap-marketing-cloud\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta 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