{"id":1228,"date":"2020-06-17T20:19:17","date_gmt":"2020-06-17T20:19:17","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1228"},"modified":"2020-06-17T20:19:44","modified_gmt":"2020-06-17T20:19:44","slug":"demandbase-strengthens-abm-capabilities-with-engagio-acquisition","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-strengthens-abm-capabilities-with-engagio-acquisition\/","title":{"rendered":"Demandbase Strengthens ABM Capabilities with Engagio Acquisition"},"content":{"rendered":"

\"Demandbase<\/p>\n

Demandbase has recently announced<\/a> its acquisition of Engagio, a leading B2B account-based engagement platform. This acquisition strengthen’s Demandbase’s leadership in the ABM space and positions it to become a stronger B2B marketing platform company. Furthermore, the acquisition will help accelerate its revenue growth from $100 million to reach its next immediate milestone of $250 million. This is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market and continues the transition away from traditionally lead-focused models.<\/p>\n

Our 2020 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n

Demandbase offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. Companies such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list \u201cThe Hot 100: The Best Privately Held Software Companies,\u201d the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market.<\/p>\n

Today, ABM is a critical component of a B2B company’s go-to-market strategy. This acquisition will combine Demandbase’s talent and technologies with Engagio to bring in a new era of ABM and B2B marketing technology. The Engagio team will join the Demandbase organization immediately.<\/p>\n

\u201cThis acquisition combines the leader in ABM with Engagio, one of the early pioneers of the category. It will change how B2B revenue teams operate,\u201d says Gabe Rogol, Chief Executive Officer of Demandbase. \u201cSales and Marketing alignment isn\u2019t enough. These teams must start moving as one \u2014 with a single set of data and insights, orchestrated across the entire buying journey. Demandbase can now deliver that with the definitive, no-compromise ABM<\/p>\n

\u201cThe acquisition accelerates everything I wanted to create in an ABM platform. We will combine Demandbase\u2019s strong go-to-market function and technological expertise with Engagio\u2019s deep marketing automation and CRM expertise\u201d, says Jon Miller, Co-Founder and Chief Executive Officer of Engagio. \u201cBut it\u2019s our shared vision for reimagining both the ABM and B2B martech landscapes that gets me truly excited for the future.\u201dPlatform.\u201d<\/p>\n

\n

Looking for more? Download our <\/span>Marketing Automation Buyer’s Guide<\/a> for free to compare the top products available on the market with full page vendor profiles, key capabilities, a marketing automation software market overview, our bottom-line analysis, and questions for prospective buyers.<\/span><\/em><\/p>\n

And don’t forget to follow us on\u00a0Twitter<\/a>,\u00a0Facebook\u00a0<\/a>and\u00a0LinkedIn<\/a> for all the latest in the Marketing Automation space!<\/em><\/p>\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Demandbase has recently announced its acquisition of Engagio, a leading B2B account-based engagement platform. This acquisition strengthen’s Demandbase’s leadership in the ABM space and positions it to become a stronger B2B marketing platform company. Furthermore, the acquisition will help accelerate its revenue growth from $100 million to reach its next immediate milestone of $250 million. […]<\/p>\n","protected":false},"author":47,"featured_media":1229,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[530,626],"acf":[],"yoast_head":"\nDemandbase Strengthens ABM Capabilities with Engagio Acquisition<\/title>\n<meta name=\"description\" content=\"Demandbase has recently announced its acquisition of Engagio, a leading B2B account-based engagement platform, strengthening its ABM capabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/demandbase-strengthens-abm-capabilities-with-engagio-acquisition\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading 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