{"id":1353,"date":"2020-10-09T17:52:25","date_gmt":"2020-10-09T17:52:25","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1353"},"modified":"2020-10-09T17:52:25","modified_gmt":"2020-10-09T17:52:25","slug":"microsoft-digital-marketing-center-transitions-into-open-beta","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/","title":{"rendered":"Microsoft Digital Marketing Center Transitions Into Open Beta"},"content":{"rendered":"<div id=\"attachment_1354\" style=\"width: 810px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1354\" class=\"wp-image-1354 size-full\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg\" alt=\"Microsoft Digital Marketing Center Transitions Into Open Beta\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-1354\" class=\"wp-caption-text\">Source: Microsoft&#8217;s Official Blog<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Microsoft <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/october-2020\/announcing-the-open-beta-for-digital-marketing-center?feed=blogposts\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">has released<\/a> its Microsoft Digital Marketing Center (DCM) in open beta. The Digital Marketing Center is a free platform intended to allow SMBs to manage social media and search campaigns. Platforms supported by the service currently include Microsoft, Google, Facebook, Instagram, and Twitter. Microsoft <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/june-2020\/introducing-the-digital-marketing-center?ocid=src_MSAblog\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">previously announced<\/a> the server in June, and Microsoft has made major changes to it in this transition to open beta. The company&#8217;s project lab, Microsoft Garage, has released the DCM in only the United States.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2020 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate<span style=\"font-size: 1em\"> the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n<p style=\"text-align: justify\">Microsoft Digital Marketing Center has been in testing with a limited group of participants for a few months leading up to this open beta launch. The feedback Microsoft has received in this stage has allowed it to remodel the software with business&#8217; expectations in mind. This service is intended for the management of a single business. Microsoft has <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/october-2020\/announcing-the-open-beta-for-digital-marketing-center?feed=blogposts\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">also released<\/a> help pages to assist newcomers to the DCM navigate the program. Up to ten users can regulate a single business, making the DCM a very viable option for small businesses.<\/p>\n<p style=\"text-align: justify\">Microsoft has added functionalities\u00a0to the DCM in open beta. Customer action track is a new feature that allows businesses to track the success of their ad campaigns. How customers are engaging with parts of your sites and advertisements, such as purchasing after viewing advertisements, is tracked through this service. The software&#8217;s AI allows for automated determination of what key phrases people are searching for that get your ads seen. Irrelevant search phrases can be paused to keep advertisements on track and noticed. DMC also automates text advertisements based on top-performing advertisements. These changes negate the need to research, monitor, optimize, and bid manually.<\/p>\n<p>Learn more about <a href=\"https:\/\/www.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><em>Microsoft Digital Market Center<\/em><\/a>. <strong><span style=\"color: #ff0000\">&lt;&#8212;&#8211;<\/span><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><br \/>Widget not in any sidebars<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Microsoft has released its Microsoft Digital Marketing Center (DCM) in open beta. The Digital Marketing Center is a free platform intended to allow SMBs to manage social media and search campaigns. Platforms supported by the service currently include Microsoft, Google, Facebook, Instagram, and Twitter. Microsoft previously announced the server in June, and Microsoft has [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":1354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[468,10,291,691,692],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Digital Marketing Center Transitions Into Open Beta<\/title>\n<meta name=\"description\" content=\"Microsoft has officially released its Digital Marketing Center, a free management to for SMBs, in open beta for all businesses in the United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Marcus-Mayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/\",\"name\":\"Microsoft Digital Marketing Center Transitions Into Open Beta\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg\",\"datePublished\":\"2020-10-09T17:52:25+00:00\",\"dateModified\":\"2020-10-09T17:52:25+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/4ed35e33ccb631badf3d105916af257f\"},\"description\":\"Microsoft has officially released its Digital Marketing Center, a free management to for SMBs, in open beta for all businesses in the United States.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2020\/10\/dcm800x400.jpg\",\"width\":800,\"height\":400,\"caption\":\"Microsoft Digital Marketing Center Transitions Into Open Beta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-digital-marketing-center-transitions-into-open-beta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft Digital Marketing Center Transitions Into Open Beta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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