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The editors at Solutions Review have compiled this list of the best marketing automation training and online courses to consider if you want to grow your skills. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.<\/em><\/strong><\/p>\n Each provider prioritizes different features and industries with their solutions, meaning you need to be familiar with how these solutions work, what functionalities your company needs from them, and how you can implement them. With that in mind, our editors have compiled a list of the best marketing automation training courses to consider. These courses are designed for anyone looking to expand or fine-tune their marketing automation expertise and can be used by newcomers and experienced professionals. Click on the GO TO TRAINING<\/strong>\u00a0link to learn more about each course and register.<\/p>\n Note:<\/span><\/strong> The marketing automation training and online courses are listed alphabetically by the online learning platform name.<\/span><\/p>\n Provider<\/strong>:\u00a0<\/strong>HubSpot Academy<\/a><\/p>\n Description: <\/strong>While many of the online marketing courses HubSpot Academy offers are only available for active customers, the company offers an assortment of shorter courses for free. This course will outline what your brand needs to have before implementing a marketing automation platform and introduce users to the CRM data and business processes you’ll encounter when automating workflows with HubSpot’s toolkit. The courses are available to anyone who signs up for a free HubSpot account.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>LinkedIn Learning<\/a><\/p>\n Description: <\/strong>This course covers the foundations of marketing automation and educates users on maximizing marketing efficiency by automating repetitive tasks. Instructor Jon Chang covers real-world strategies for automating tasks, including retargeting plans, follow-up messages, onboarding, offboarding flows, dynamic personalization, meta tag assignments, automated marketing performance reports, etc. The course is under an hour long and is designed for beginners.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/a><\/strong>LinkedIn Learning<\/a><\/p>\n Description: <\/strong>Brad Batesole is an internationally recognized thought leader and educator in marketing. This course, which comprises six sections, offers learners an overview of what the top marketing automation solutions have to offer, showcases how those solutions work, outlines popular uses of automation, and showcases how to leverage automation to help users measure their successes.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>LinkedIn Learning<\/a><\/p>\n Description: <\/strong>The Salesforce Administrator Cert Prep series is designed to help Salesforce users of all backgrounds improve their understanding of the platform. Taught by Mike Wheeler, the fourth course in this series is meant for intermediate users and focuses on collaboration, data management, and automation features. Users will learn to automate processes with workflow rules and actions and use Salesforce’s process builder tools for complex automation actions.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>Skillshare<\/a><\/p>\n<\/div>\n Description: <\/strong>Created for entrepreneurs, employers, and marketers, this course will help students learn the basics of automating, optimizing, and enhancing their marketing efforts with digital tools. Over eight lessons, users will understand the fundamentals of marketing automation and email marketing, how those tools can drive revenue, and more.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>Udemy<\/a><\/p>\n Description: <\/strong>With three hours of on-demand training videos designed for beginner, intermediate, and advanced users, this course will cover marketing automation tools for social media, content creation, and email marketing. By the end of the class, users will have learned how to set up automated systems in their business that reduces time spent on low-value tasks. The course also includes videos for setting up automation systems on popular platforms.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>Udemy<\/a><\/p>\n Description: <\/strong>Users who enroll in this course will learn how marketing automation tactics can free up time, establish marketing goals, create a social media marketing automation strategy, develop email marketing automation strategies, set up customer follow-up automation, and ultimately improve customer relationships.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>Udemy<\/a><\/p>\n Description: <\/strong>With 90-minutes of on-demand video, Alina Jingan walks learners through choosing a marketing automation strategy and solution best suited for their business. She teaches them to incorporate tools like lead scoring, database segmentation, funnel optimization, innovative content, and more.<\/p>\nGO TO TRAINING<\/a>\n Provider:\u00a0<\/strong>Udemy<\/a><\/p>\n Description: <\/strong>Users who take this course will learn essential skills like setting up a WordPress store, local server, Amazon affiliate discount store, and automation processes for membership and e-commerce sites. The course is taught by Mark Barra, who has 14 years of marketing experience and a 5-star rating on Udemy after nearly 30 reviews.<\/p>\nGO TO TRAINING<\/a>\n![\"\"](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/SR-Finds-100x100-1.png\")
With more and more marketing channels entering the market, manually managing your marketing campaigns has become increasingly cumbersome and, in many cases, entirely unrealistic. Keeping up with the competition means adopting the newest and greatest marketing strategies and tools, which means you must equip yourself with marketing automation capabilities. Automation is a more recent vertical in the marketing world, and as such, there has been tremendous growth in the number of marketing automation tools and vendors.<\/p>\n\t\t\t![](\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" "\\"Marketing")
<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\nThe Best Marketing Automation Training and Online Courses<\/strong><\/h2>\n
\nCourse Title: <\/strong>Building an Effective Automation Strategy in HubSpot<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:<\/strong> This free course is a great starting point for anyone looking for a quick introduction to the tools and skills needed to build an automation strategy on HubSpot’s platform.<\/h4>\n
\nCourse Title: <\/strong>Marketing Foundations: Automation<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:<\/strong> This compact course covers the foundations of marketing automation and is taught by global educator Jon Chan, an award-winning digital, growth, and product marketer.<\/h4>\n
\nCourse Title: <\/strong>Marketing Tools: Automation<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:<\/strong> Instructor Brad Batesole’s course is designed for organizations looking for guidance during selecting, implementing, and using a marketing automation tool.<\/h4>\n
\nCourse Title: <\/strong>Salesforce Administrator Cert Prep 4: Collaboration, Data Management, and Automation<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:<\/strong> This is the fourth course in a series taught by Mike Wheeler, a Salesforce expert with two decades of experience, designed to help developers, administrators, architects, and sales professionals improve their understanding of the Salesforce platform.<\/span><\/h4>\n
\n\nCourse Title: <\/strong>Marketing Automation & Email Marketing for Beginners<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:\u00a0<\/strong>This eight-lesson course will help entrepreneurs, employers, and marketers master marketing automation and email marketing fundamentals.<\/h4>\n
\nCourse Title: <\/strong>Digital Marketing Automation: Save Time and Get More Done<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:\u00a0<\/strong>This eight-lesson course will help entrepreneurs, employers, and marketers master marketing automation and email marketing fundamentals.<\/h4>\n
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\nCourse Title: <\/strong>Digital Marketing Automation: Tips, Tools & Strategies<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:\u00a0<\/strong>With an hour-long on-demand video, five downloadable resources, and ten articles included, this course will educate students on how marketing automation can dramatically improve business performance.<\/h4>\n
\nCourse Title: <\/strong>Marketing Automation: Strategy & Implementation<\/span><\/strong><\/a><\/h3>\n
OUR TAKE:\u00a0<\/strong>Instructor Alina Jingan has taught over 100 training sessions for multiple industries and uses that experience to help learners develop and expand their marketing automation skill sets.<\/h4>\n
\nCourse Title: <\/strong>WordPress 101 – Marketing Automation Ultimate<\/span><\/strong><\/a><\/h3>\n
OUR TAKE: <\/strong>This 3.5-hour WordPress-specific course is designed to provide start-ups and other entrepreneurs with the learning tools to develop an automation system for their website or blog.<\/h4>\n
\nNOW READ: Top Marketing Automation Books You Should Read <\/a><\/span>or<\/strong> The Best Marketing Automation Events and Conferences<\/a><\/strong><\/span><\/span><\/span><\/h3>\n