{"id":1628,"date":"2021-06-28T16:30:05","date_gmt":"2021-06-28T16:30:05","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1628"},"modified":"2021-06-28T16:30:17","modified_gmt":"2021-06-28T16:30:17","slug":"gartner-names-6-cool-vendors-in-technology-marketing-for-2021","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/","title":{"rendered":"Gartner Names 6 Cool Vendors in Technology Marketing for 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1630 size-full\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/06\/gartner-technology-marketing.jpg\" alt=\"Cool Vendors in Technology Marketing\" width=\"800\" height=\"400\" \/><\/p>\n<p style=\"text-align: justify\"><em><strong>Gartner\u2019s newest research highlights six Cool Vendors in Technology Marketing that offer innovative alternatives in the 2021 marketplace.<\/strong><\/em><\/p>\n<p style=\"text-align: justify\">Analyst house Gartner, Inc. recently released a new research report highlighting six of the emerging solution providers that technology marketing leaders should consider if they&#8217;re looking to improve direct and indirect seller success. The 2021 iteration of <a href=\"https:\/\/www.gartner.com\/en\/documents\/4002117\/cool-vendors-in-technology-marketing\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Gartner&#8217;s <\/a><em>Cool Vendors in Technology Marketing\u00a0<\/em>report features information on smaller companies that offer innovative services not commonly found in the market. This report was compiled by Gartner analysts Ray Pun, Alastair Woolcock, Julian Poulter, Michael Maziarka, David Yockelson, and Christy Ferguson.<\/p>\n<p style=\"text-align: justify\">The editors at Solutions Review have read the complete report, <a href=\"https:\/\/www.gartner.com\/en\/documents\/4002117\/cool-vendors-in-technology-marketing\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">which is available here<\/a>, and have put together summaries for each of the vendors listed. While Gartner&#8217;s process for selecting each Cool Vendor remains a bit mysterious, we believe that our unique perspective can help you understand how these solutions will fit into the evolving marketplace. The vendors listed below are listed in alphabetical order.<\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-1\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n<aside id=\"text-3\" class=\"twa-wrap widget_text amr_widget\">\n<div class=\"textwidget\">\n<h2 style=\"text-align: center\"><strong>The Cool Vendors in Technology Marketing for 2021<\/strong><\/h2>\n<hr \/>\n<h3 style=\"text-align: left\"><strong><a href=\"https:\/\/beehivr.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Beehivr<\/a><\/strong><\/h3>\n<p style=\"text-align: justify\">Beehivr specializes in mobile-based sales enablement solutions for salespeople and retailers worldwide. The company&#8217;s solutions are designed to help sales professionals improve their interactions with clients through a single app. With Beehivr, users can prepare all the documentation, brochures, and products needed for a sales meeting and access them as needed from within the meeting through a secure portal that tracks relevant performance metrics. The platform can also integrate with CRM solutions like Salesforce and Microsoft Dynamics CRM. The Beehivr team can help customers create custom integrations with other popular CRMs, ERPs, and CMSs.<\/p>\n<p><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.calibermind.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>CaliberMind<\/strong><\/a><\/h3>\n<\/div>\n<\/aside>\n<p style=\"text-align: justify\">CaliberMind offers a marketing analytics-as-a-service to B2B marketers and mid-market to enterprise-level organizations looking to improve their marketing efforts, enable sales teams, and make data-informed decisions that drive business. In addition to its analytics capabilities, CaliberMind also offers campaign optimization, lead and account management, data management, customer profiling, target account list building, lead gen modeling, and attribution modeling services for demand and marketing operation leaders. CaliberMind also includes an integration engine that supports custom and out-of-the-box integration for vendors like Adobe Marketo, Oracle Eloqua, HubSpot, Salesforce Pardot, and social channels like Facebook, Google, LinkedIn, and others.<\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: justify\"><strong><a href=\"https:\/\/www.leandata.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">LeanData<\/a><\/strong><\/h3>\n<p style=\"text-align: justify\">LeanData&#8217;s platform automates demand generation and account execution actions for a company&#8217;s inbound, outbound, and account-based efforts. The company&#8217;s services can streamline the revenue processes between sales development reps (SDRs), marketing, and sales teams by automating their lead-to-account matching and routing efforts. With its mixture of lead routing software, lead-to-account matching, and engagement analytics, companies can improve how they visualize, optimize, and adapt to their workflows.<\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: justify\"><strong><a href=\"https:\/\/metacx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">MetaCX<\/a><\/strong><\/h3>\n<p style=\"text-align: justify\">MetaCX&#8217;s platform is designed to enable value with live performance data and collaboration between buyers and sellers. By providing co-owned digital spaces businesses can invite anyone into, MetaCX hopes to create environments where sellers and buyers can agree on value-generating goals and collaborate on the outcomes, milestones, metrics, and action plans that will lead to the realization of that value. The MetaCX service also includes performance metrics, shared outcome templates, customizable action plans, multidirectional data, and other features to build trust between companies and their customers, partners, and peers.<\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: justify\"><strong><a href=\"https:\/\/www.ringdna.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">ringDNA<\/a><\/strong><\/h3>\n<p style=\"text-align: justify\">ringDNA is a revenue acceleration platform designed to help businesses scale their growth using AI, sales engagement, sales playbook execution, performance insight, conversation intelligence, and other sales enablement tools. With ringDNA&#8217;s guided selling process, sales reps have access to situational insights and real-time coaching alerts. These tools will assess the engagement between a buyer and a seller to help managers improve performance and generate more client meetings and conversions. Users can also use ringDNA&#8217;s products to drive operational efficiency, automate sales engagement, improve revenue capture from sales and marketing, engage leads faster, and shorten sales timelines.<\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<div class=\"bb_bk bb_bm bb_ky bb_fs\">\n<div class=\"bb_lh bb_bk bb_hu bb_fz bb_li\">\n<div class=\"bb_lj bb_g bb_lk bb_fu\">\n<h3 style=\"text-align: justify\"><strong><a href=\"https:\/\/xiqinc.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">xiQ<\/a><\/strong><\/h3>\n<p style=\"text-align: justify\">xiQ is a SaaS-based, end-to-end B2B sales and marketing platform equipped with account-based marketing (ABM), analytics, AI, and content management capabilities. The platform allows technology marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types (i.e., dominant, influencing, steady, and conscientious) to help sales teams identify the most qualified accounts and contacts. The platform is best suited for larger technology providers managing complex ABM programs backed by dedicated marketing SDR services.<\/p>\n<p><span data-preserver-spaces=\"true\"><div class=\"box box3\"><\/span>Learn more about marketing technology and compare products with the Solutions Review <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Marketing Automation Buyer\u2019s Guide.<\/em><\/strong><\/a><span data-preserver-spaces=\"true\"><\/div><\/span><\/p>\n<hr \/>\n<h3><strong><a href=\"https:\/\/www.gartner.com\/en\/documents\/4002117\/cool-vendors-in-technology-marketing\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span style=\"color: #ff0000\">Read Gartner&#8217;s 2021 Cool Vendors in Technology Marketing Report<\/span><\/a><\/strong><\/h3>\n<hr \/>\n<div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gartner\u2019s newest research highlights six Cool Vendors in Technology Marketing that offer innovative alternatives in the 2021 marketplace. Analyst house Gartner, Inc. recently released a new research report highlighting six of the emerging solution providers that technology marketing leaders should consider if they&#8217;re looking to improve direct and indirect seller success. The 2021 iteration of [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1016,1021,1022,1020,1013,1014,1019,42,612,1026,1017,604,1023,1018,1015,1024,1027,324,1025],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gartner Names 6 Cool Vendors in Technology Marketing for 2021<\/title>\n<meta name=\"description\" content=\"The editors at Solutions Review have read Gartner&#039;s 2021 Cool Vendors in Technology Marketing report and have summarized each vendor&#039;s services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/\",\"name\":\"Gartner Names 6 Cool Vendors in Technology Marketing for 2021\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/06\/gartner-technology-marketing.jpg\",\"datePublished\":\"2021-06-28T16:30:05+00:00\",\"dateModified\":\"2021-06-28T16:30:17+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"The editors at Solutions Review have read Gartner's 2021 Cool Vendors in Technology Marketing report and have summarized each vendor's services.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/06\/gartner-technology-marketing.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/06\/gartner-technology-marketing.jpg\",\"width\":800,\"height\":400,\"caption\":\"Cool Vendors in Technology Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/gartner-names-6-cool-vendors-in-technology-marketing-for-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gartner Names 6 Cool Vendors in Technology Marketing for 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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