{"id":1716,"date":"2021-07-26T17:07:02","date_gmt":"2021-07-26T17:07:02","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1716"},"modified":"2021-07-26T17:07:15","modified_gmt":"2021-07-26T17:07:15","slug":"major-players-in-digital-experience-platforms-2021","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/","title":{"rendered":"5 Major Players in Digital Experience Platforms, 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1721 size-full\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms.jpg\" alt=\"Major Players in Digital Experience Platforms\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\"><em><strong>These providers were recently named major players in Digital Experience Platforms (DXP) for 2021 by analyst house Gartner, Inc.<\/strong><\/em><\/p>\n<p style=\"text-align: justify\">Digital Experience Platforms (DXP) <span style=\"font-size: 1em\">include technologies designed to support organizations across industries as they digitize their business and provide better experiences for customers. These technologies have evolved from CMS, WCM, portal servers, and commerce servers. <\/span>The most successful DXP solutions often include a breadth of access, easy integrations, and multi-channel continuity across the customer journey. DXPs play an integral role in the ecosystem of digital businesses.<\/p>\n<p style=\"text-align: justify\">The following five digital experience platforms providers were named Leaders in the <a href=\"https:\/\/www.gartner.com\/en\/documents\/3995917\/magic-quadrant-for-digital-experience-platforms\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">2021 Gartner<\/a><em><a href=\"https:\/\/www.gartner.com\/en\/documents\/3995917\/magic-quadrant-for-digital-experience-platforms\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Magic Quadrant for Digital Experience Platforms<\/a><\/em>. The report highlights and scores top products in the digital experience platform marketplace and names these providers\u2019 solutions as cornerstones in the space. However, each provider\u2019s products and market share differ, making them appealing to a broad audience of marketing customers. To help you <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/whats-changed-2021-gartner-magic-quadrant-for-digital-experience-platforms\/\" target=\"_blank\" rel=\"noopener\">learn more about these companies<\/a>, we\u2019ve put together a brief blurb about each of them alongside links to product details if you want to learn more. The list is organized alphabetically.<\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-1\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n<h2 style=\"text-align: center\"><strong>5 Major Players in Digital Experience Platforms<\/strong><\/h2>\n<hr \/>\n<aside id=\"text-3\" class=\"twa-wrap widget_text amr_widget\">\n<div class=\"textwidget\">\n<p style=\"text-align: justify\"><span style=\"text-align: justify;font-size: 1em\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1717 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Acquia-logo.jpg\" alt=\"Acquia - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Acquia-logo.jpg 200w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Acquia-logo-150x150-1.jpg 150w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Acquia-logo-81x81-2.jpg 81w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Acquia-logo-180x180-1.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Acquia is an open-source digital experience company <\/span><span style=\"text-align: justify;font-size: 1em\">providing companies with an enterprise digital experience platform designed to help users develop experiences that boost conversion rates, engage customers, and help your business stand out from the crowd. Last year, the company made several acquisitions that have helped it expand its <span class=\"unbalanced-text\">advanced marketing capabilities, low-code site builder, and customer data platform (CDP), providing users with even more tools to take advantage of.<\/span><\/span><\/p>\n<hr \/>\n<\/div>\n<\/aside>\n<p style=\"text-align: justify\"><a href=\"https:\/\/business.adobe.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1670 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/04\/Adobe-logo.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/04\/Adobe-logo.png 200w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/04\/Adobe-logo-150x150.png 150w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/04\/Adobe-logo-81x81.png 81w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/04\/Adobe-logo-180x180.png 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Adobe&#8217;s<\/a> digital experience platform, titled Adobe Experience Cloud, is primarily used by clients in government, financial services, retail, healthcare, entertainment, and other industries. Adobe Experience Cloud is equipped with analytics, content management, <span class=\"unbalanced-text\">identity management<\/span>, <span class=\"unbalanced-text\">real-time segmentation, <\/span>customer data management,\u00a0campaign management, <span class=\"unbalanced-text\"> and data enrichment for enhanced personalization. <\/span><span class=\"unbalanced-text\"> The platform is predominantly used in B2C contexts but is applicable in some B2B settings as well.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.optimizely.com\/platform\/digital-experience-platform\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1718 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Optimizely-logo.jpg\" alt=\"Optimizely - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Optimizely-logo.jpg 200w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Optimizely-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Optimizely-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Optimizely-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Optimizely<\/a> provides companies in media, retail, travel, high-tech, and financial services with an open, extensive digital experience platform designed to help users create and optimize a digital journey for customers. In the past year, the Optimizely and Episerver products, teams, and customers combined, which helped them improve their DXP with improved messaging, prescriptive guidance, marketing functionalities, and other new and expanded features. The company also offers<span class=\"unbalanced-text\"> modular and transparent pricing packages.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.liferay.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1719 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Liferay-logo.png\" alt=\"Liferay - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Liferay-logo.png 200w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Liferay-logo-150x150.png 150w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Liferay-logo-81x81.png 81w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Liferay-logo-180x180.png 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Liferay<\/a>&#8216;s DXP solution is designed to help insurance, manufacturing, healthcare, retail, financial services, and government companies streamline their business operations, create unified customer experiences, and evolve their digital strategies. The company&#8217;s DXP is a flexible, open solution equipped with features for identity management support, user management, data management, performance monitoring, optimization, cloud deployments, custom fields, site administration, back-end APIs, business process automation, and more.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1720 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Sitecore-logo.jpg\" alt=\"Sitecore - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Sitecore-logo.jpg 200w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Sitecore-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Sitecore-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Sitecore-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Sitecore<\/a> offers a digital experience platform that combines customer data with AI, analytics, and marketing automation capabilities to help companies nurture their customers throughout the customer journey with personalized content across channels. Companies that use the Sitecore Experience Platform\u2122 (XP) will also have access to a suite of digital marketing capabilities, web content management tools, experience editor features, and various add-ons capable of connecting the XP solution with other platforms.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These providers were recently named major players in Digital Experience Platforms (DXP) for 2021 by analyst house Gartner, Inc. Digital Experience Platforms (DXP) include technologies designed to support organizations across industries as they digitize their business and provide better experiences for customers. These technologies have evolved from CMS, WCM, portal servers, and commerce servers. The [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[293,48,551,303,64,42,301,779,294,1107,1105,773,52,1106],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Major Players in Digital Experience Platforms, 2021<\/title>\n<meta name=\"description\" content=\"These five providers have recently been named major players in the digital experience platform (DXP) market for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/\",\"name\":\"5 Major Players in Digital Experience Platforms, 2021\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms.jpg\",\"datePublished\":\"2021-07-26T17:07:02+00:00\",\"dateModified\":\"2021-07-26T17:07:15+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"These five providers have recently been named major players in the digital experience platform (DXP) market for 2021.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/07\/Major-Players-in-Digital-Experience-Platforms.jpg\",\"width\":800,\"height\":400,\"caption\":\"Major Players in Digital Experience Platforms\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/major-players-in-digital-experience-platforms-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Major Players in Digital Experience Platforms, 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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