{"id":1837,"date":"2021-09-01T18:30:51","date_gmt":"2021-09-01T18:30:51","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1837"},"modified":"2021-09-01T18:31:06","modified_gmt":"2021-09-01T18:31:06","slug":"wishpond-expands-its-marketing-solution-offerings-with-acquisition-of-brax","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/wishpond-expands-its-marketing-solution-offerings-with-acquisition-of-brax\/","title":{"rendered":"Wishpond Expands its Marketing Solution Offerings with Acquisition of Brax"},"content":{"rendered":"
\"Wishpond

Source: Wishpond<\/em><\/p><\/div>\n

Wishpond has announced<\/a> the completion of its acquisition of Brax.io, a technology company that provides companies with a robust advertising platform. The company has also announced the appointment of Kevin Ho, Wishpond’s former Vice President of Marketing, as General Manager of Brax to help it continue to grow. While Brax will operate as a separate business unit from Wishpond, the two businesses will work together to capitalize on upselling and cross-selling opportunities<\/span>.<\/span><\/p>\n

Our<\/span>\u00a0<\/span>Free Marketing Automation Buyer’s Guide<\/span><\/em><\/a>\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n

Wishpond is a provider of digital marketing solutions for small-to-medium size businesses (SMBs) across various industries. The company’s “all-in-one” marketing suite is outfitted with email marketing, online advertising, lead management, sales conversion, marketing automation, referral campaign, call tracking, social promotion, and other capabilities that can all be managed from a single integrated platform.<\/p>\n

Brax is the third acquisition Wishpond has completed in 2021. It will help the company continue expanding its technology platform with new digital ad management solutions and tools. Brax’s system is also equipped with features for creating and automating advertising campaigns based on custom rules across networks, ad platforms, and accounts.<\/p>\n

Ali Tajskandar, the Chairman and CEO of Wishpond, said, \u201cWe are pleased to welcome the Brax team of advertising experts to the Wishpond family. Brax broadens the portfolio of products and services we can offer to small and medium-sized businesses and offers tremendous cross-selling opportunities for ad management solutions into our existing customer base. In addition, I am pleased to congratulate Kevin on his promotion to lead this newly acquired business.\u00a0 I am confident that Kevin\u2019s past experience and management skills in sales and marketing make him an ideal leader for the Brax business unit.\u201d<\/p>\n

Learn more about Wishpond.<\/a><\/p>\n

\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wishpond has announced the completion of its acquisition of Brax.io, a technology company that provides companies with a robust advertising platform. The company has also announced the appointment of Kevin Ho, Wishpond’s former Vice President of Marketing, as General Manager of Brax to help it continue to grow. While Brax will operate as a separate […]<\/p>\n","protected":false},"author":57,"featured_media":1838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1250,1248,1249,1251,1252,687,1253],"acf":[],"yoast_head":"\nWishpond Expands its Marketing Solution Offerings with Acquisition of Brax<\/title>\n<meta name=\"description\" content=\"Wishpond has acquired Brax.io, a technology company that will help Wishpond expand its marketing solutions with digital ad management tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/wishpond-expands-its-marketing-solution-offerings-with-acquisition-of-brax\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William 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