{"id":1910,"date":"2021-09-27T17:45:45","date_gmt":"2021-09-27T17:45:45","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1910"},"modified":"2021-09-27T17:45:57","modified_gmt":"2021-09-27T17:45:57","slug":"optimizely-launches-data-core-service-for-its-digital-experience-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/","title":{"rendered":"Optimizely Launches Data Core Service for its Digital Experience Platform"},"content":{"rendered":"<div id=\"attachment_1911\" style=\"width: 810px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Optimizely.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1911\" class=\"wp-image-1911 size-full\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Optimizely.jpg\" alt=\"Optimizely Data Core Service\" width=\"800\" height=\"400\" \/><\/a><p id=\"caption-attachment-1911\" class=\"wp-caption-text\"><em>Source: Optimizely<\/em><\/p><\/div>\n<p style=\"text-align: justify\">Optimizely <a href=\"https:\/\/www.optimizely.com\/company\/press\/optimizely-launches-data-core-service-to-strengthen-digital-experience-platform\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">has announced<\/a> the launch of a new data core service for its digital experience platform (DXP). The Optimizely data core service will provide users with enhanced analytics capabilities and unified data insights across Optimizely&#8217;s suite of products, including Content Cloud, Commerce Cloud, B2B Commerce Cloud, and Experimentation solutions. Customers will have access to the new service when it launches in Q1 2022 at no additional charge to their current plans.<\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\">Our<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0<\/span><em><span data-preserver-spaces=\"true\">Free Marketing Automation Buyer&#8217;s Guide<\/span><\/em><\/a><span data-preserver-spaces=\"true\">\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n<p style=\"text-align: justify\">Optimizely provides companies in media, retail, travel, high-tech, and financial services with an open, extensive digital experience platform to help users create and optimize a digital journey for customers. Its product suite includes solutions for content creation, commerce, and data intelligence. <span style=\"font-size: 1em\">The company has over nine hundred partners and offers an app marketplace where users can find apps and integrations to expand their Optimizely solutions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\">The upcoming launch of the Optimizely data core service will act as &#8220;connective tissue&#8221; for Optimizely customers by linking data across content, commerce, experimentation, and other uses cases. The service can also provide companies with a centralized place where all of their experience and customer data exists, creating a &#8220;common context&#8221; to streamline the process of providing customers with the right experiences at the right time.<\/p>\n<p style=\"text-align: justify\">Justin Anovick, the Chief Product Officer of Optimizely, made the following statement at the company&#8217;s virtual Opticon21 event: &#8220;The best DXP must be adaptable, but organizations shouldn&#8217;t have to manage disparate data sets or question where the single source of data truth is when developing their tech stack. With the launch of data core service, we&#8217;re giving customers full visibility into their data without sacrificing composability.&#8221;<\/p>\n<p style=\"text-align: justify\">Learn more <a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">about Optimizely.<\/a><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><span style=\"font-size: 1em\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizely has announced the launch of a new data core service for its digital experience platform (DXP). The Optimizely data core service will provide users with enhanced analytics capabilities and unified data insights across Optimizely&#8217;s suite of products, including Content Cloud, Commerce Cloud, B2B Commerce Cloud, and Experimentation solutions. Customers will have access to the [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1320,1323,1321,1322,773,1319],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizely Launches Data Core Service for its Digital Experience Platform<\/title>\n<meta name=\"description\" content=\"Optimizely has announced the launch of a new data core service for its digital experience platform (DXP) to help unify data insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/\",\"name\":\"Optimizely Launches Data Core Service for its Digital Experience Platform\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Optimizely.jpg\",\"datePublished\":\"2021-09-27T17:45:45+00:00\",\"dateModified\":\"2021-09-27T17:45:57+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"Optimizely has announced the launch of a new data core service for its digital experience platform (DXP) to help unify data insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Optimizely.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Optimizely.jpg\",\"width\":800,\"height\":400,\"caption\":\"Optimizely Data Core Service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-launches-data-core-service-for-its-digital-experience-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimizely Launches Data Core Service for its Digital Experience Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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