{"id":1912,"date":"2021-09-27T20:02:33","date_gmt":"2021-09-27T20:02:33","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1912"},"modified":"2021-09-29T19:50:52","modified_gmt":"2021-09-29T19:50:52","slug":"optimove-raises-75-million-in-a-funding-round-to-grow-its-crm-solution","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/optimove-raises-75-million-in-a-funding-round-to-grow-its-crm-solution\/","title":{"rendered":"Optimove Raises $75 Million in a Funding Round to Grow its CRM Solution"},"content":{"rendered":"
\n
\"Optimove<\/a>

Source: Optimove<\/em><\/p><\/div>\n

Optimove has announced<\/a> that it’s received a $75-million investment led by Summit Partners, a global growth investor. The funding will help the company invest in its strategic hiring processes, mergers, acquisitions, and grow its CRM Marketing hub. This is the most significant round of funding the company has received since its founding in 2009.<\/p>\n

Our <\/span>Free Marketing Automation Buyer’s Guide<\/span><\/em><\/a>\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n

Optimove offers its customers a CRM platform designed to spotlight valuable customer engagement opportunities, measure the impact of different marketing efforts, and orchestrate customer journeys. The company’s marketing hub solution is outfitted with customer analytics, a real-time decisioning engine, and a built-in marketing optimization bot that uses AI and machine learning to automatically analyze, interpret, and optimize marketing campaigns. Other services include customer success management (CSM), bespoke predictive modeling, consultations, and other professional services.<\/p>\n

Optimove plans to use this new capital to continue to increase its global footprint, accelerate its growth, expand its hiring efforts, and further develop its platform’s marketing, CRM, analytics, and AI capabilities. To accompany the news, the company also announced that Han Sikkens and Steffan Peyer\u2014the Head of Europe and Managing Director at Summit Partners, respectively\u2014will be joining Optimove’s Board of Directors.<\/p>\n<\/div>\n

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Pini Yakuel, the founder and CEO of Optimove, wrote a blog post to announce the news. In it, he says, “This significant momentum in our lifecycle is the direct result of years-long dedication and concentrated effort to help brands demonstrate emotional intelligence when communicating with existing customers. The kind of practice that requires massive personalization, which in turn, allows enterprises to grow their customers’ lifetime value significantly. This is what we bring to the table.”<\/p>\n

Learn more about Optimove.<\/a><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Optimove has announced that it’s received a $75-million investment led by Summit Partners, a global growth investor. The funding will help the company invest in its strategic hiring processes, mergers, acquisitions, and grow its CRM Marketing hub. This is the most significant round of funding the company has received since its founding in 2009. Optimove […]<\/p>\n","protected":false},"author":57,"featured_media":1913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1328,1325,54,1329,1324,1326,1327],"acf":[],"yoast_head":"\nOptimove Raises $75 Million in a Funding Round to Grow its CRM Solution<\/title>\n<meta name=\"description\" content=\"Optimove has received a $75-million investment from a funding round, which will help the company continue to grow and expand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/optimove-raises-75-million-in-a-funding-round-to-grow-its-crm-solution\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" 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