{"id":1918,"date":"2021-09-30T16:06:55","date_gmt":"2021-09-30T16:06:55","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=1918"},"modified":"2021-09-30T16:07:38","modified_gmt":"2021-09-30T16:07:38","slug":"terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/","title":{"rendered":"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers"},"content":{"rendered":"<div id=\"attachment_1919\" style=\"width: 810px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1919\" class=\"wp-image-1919 size-full\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg\" alt=\"Terminus CDP\" width=\"800\" height=\"400\" \/><\/a><p id=\"caption-attachment-1919\" class=\"wp-caption-text\"><em>Source: Terminus<\/em><\/p><\/div>\n<p dir=\"ltr\" style=\"text-align: justify\">Terminus <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210930005202\/en\/Terminus-Acquires-Zylotech-Launches-Terminus-Customer-Data-Platform-CDP-to-Improve-the-Accuracy-of-B2B-Go-to-Market-Data\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">has announced<\/a> the acquisition of Zylotech, a leading B2B customer data platform, and rebranded it as the Terminus Customer Data Platform (CDP), which will help marketers improve their go-to-market data and discover new Buying Committees. By acquiring Zylotech, Terminus has become one of the only account-based marketing (ABM) platforms outfitted with a standalone CDP solution tailored for the needs of the B2B marketplace.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span data-preserver-spaces=\"true\"><div class=\"box box3\">Our <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">Free Marketing Automation Buyer&#8217;s Guide<\/span><\/em><\/a><span data-preserver-spaces=\"true\">\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Terminus is an account-based engagement platform designed to help companies deliver more revenue via multi-channel account-based marketing (ABM) capabilities. Its platform, the Terminus Engagement Hub, is capable of connecting first and third-party data across a suite of engagement channels, including chat, ads, email, and web. The company&#8217;s solutions also integrate with leading marketing automation, content experience, data, CRM, sales engagement, and other platforms.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">With the acquisition of Zylotech and the Terminus Customer Data Platform (CDP) launch, Terminus users will now have access to a suite of B2B data solutions, including audit, cleanse, enrich, and data management. The Terminus CDP is designed to help go-to-market teams in the B2B marketplace improve their campaign effectiveness, data accuracy, and sales cycles.<\/p>\n<p style=\"text-align: justify\">In a <a href=\"https:\/\/terminus.com\/blog\/zylotech-acquisition-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">blog post announcing the news<\/a>, Tim Kopp, the CEO of Terminus, said, &#8220;With the Terminus CDP at work behind the scenes for our customers, they can trust that their account and contact data will be persistently accurate. Not only that, but their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale your ABM efforts. We pioneered ABM; we know first-hand it begins and ends with data. We&#8217;re driving the next marketing revolution by connecting powerful engagement channels with the first and third-party data you need to execute multi-channel ABM that delivers higher ROI and bigger impact.&#8221;<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Learn more <a href=\"https:\/\/terminus.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">about Terminus.<\/a><\/p>\n<hr \/>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-size: 1em\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terminus has announced the acquisition of Zylotech, a leading B2B customer data platform, and rebranded it as the Terminus Customer Data Platform (CDP), which will help marketers improve their go-to-market data and discover new Buying Committees. By acquiring Zylotech, Terminus has become one of the only account-based marketing (ABM) platforms outfitted with a standalone CDP [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[988,1241,478,479,492,1341,1340,1339],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Terminus Acquires Zylotech and Launches New CDP for B2B Marketers<\/title>\n<meta name=\"description\" content=\"Terminus has acquired Zylotech and rebranded it as the Terminus Customer Data Platform, a CDP solution tailored to the needs of B2B marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/\",\"name\":\"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg\",\"datePublished\":\"2021-09-30T16:06:55+00:00\",\"dateModified\":\"2021-09-30T16:07:38+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"Terminus has acquired Zylotech and rebranded it as the Terminus Customer Data Platform, a CDP solution tailored to the needs of B2B marketers.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg\",\"width\":800,\"height\":400,\"caption\":\"Terminus CDP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; B2B Nurture Platforms.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\",\"name\":\"William Jepma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"caption\":\"William Jepma\"},\"description\":\"William Jepma is an editor and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in the worktech, marketing, cybersecurity, and broader enterprise technology and AI categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.\",\"sameAs\":[\"https:\/\/solutionsreview.com\/\",\"https:\/\/www.linkedin.com\/in\/william-jepma\/\",\"https:\/\/x.com\/WorktechReview\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers","description":"Terminus has acquired Zylotech and rebranded it as the Terminus Customer Data Platform, a CDP solution tailored to the needs of B2B marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/","twitter_misc":{"Written by":"William Jepma","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/","name":"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg","datePublished":"2021-09-30T16:06:55+00:00","dateModified":"2021-09-30T16:07:38+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976"},"description":"Terminus has acquired Zylotech and rebranded it as the Terminus Customer Data Platform, a CDP solution tailored to the needs of B2B marketers.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/09\/Terminus.jpg","width":800,"height":400,"caption":"Terminus CDP"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/terminus-acquires-zylotech-and-launches-new-cdp-for-b2b-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"Terminus Acquires Zylotech and Launches New CDP for B2B Marketers"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Marketing Automation Platforms | Solutions Review","description":"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; B2B Nurture Platforms.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976","name":"William Jepma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","caption":"William Jepma"},"description":"William Jepma is an editor and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in the worktech, marketing, cybersecurity, and broader enterprise technology and AI categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.","sameAs":["https:\/\/solutionsreview.com\/","https:\/\/www.linkedin.com\/in\/william-jepma\/","https:\/\/x.com\/WorktechReview"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/1918"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/1919"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}