{"id":2019,"date":"2021-12-03T22:16:16","date_gmt":"2021-12-03T22:16:16","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=2019"},"modified":"2021-12-03T22:16:32","modified_gmt":"2021-12-03T22:16:32","slug":"optimizely-to-acquire-welcome-a-marketing-orchestration-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/","title":{"rendered":"Optimizely to Acquire Welcome, a Marketing Orchestration Platform"},"content":{"rendered":"
\"Optimizely<\/a>

Source: Optimizely<\/em><\/p><\/div>\n

Optimizely recently announced<\/a> that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform that combines the capabilities of a content marketing platform (CMP), marketing resource management (MRM), and digital asset management (DAM). The two companies will help marketing teams develop better customer experiences worldwide and drive more business value.<\/p>\n

Our<\/span>\u00a0<\/span>Free Marketing Automation Buyer’s Guide<\/span><\/em><\/a>\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/span><\/p>\n

Optimizely provides companies in media, retail, travel, high-tech, and financial services with an open, extensive digital experience platform to help users create and optimize a digital journey for customers. Its product suite includes content creation, commerce, and data intelligence solutions. The company has over nine hundred partners and offers an app marketplace where users can find apps and integrations to expand their Optimizely solutions.<\/p>\n

Once the acquisition is finalized, Welcome’s capabilities will combine with Optimizely’s suite of commerce and content management solutions to empower marketers to plan, develop, deliver, and manage omnichannel marketing campaigns and content marketing strategies from a single, end-to-end platform. Marketers will also be able to use these companies’ combined capabilities to accelerate their marketing lifecycles, gain more control over their content management efforts, leverage customer data insights, utilize data-driven AI tools, and more.<\/p>\n

Alex Atzberger, the CEO of Optimizely, made the following statement to accompany the press release announcing the news: “We believe a world-class customer experience starts with an outstanding marketer experience. By combining Welcome’s campaign planning, content production, and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint, which results in growth for the business.”<\/p>\n

Learn more about Optimizely.<\/a><\/p>\n

\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Optimizely recently announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform that combines the capabilities of a content marketing platform (CMP), marketing resource management (MRM), and digital asset management (DAM). The two companies will help marketing teams develop better customer experiences worldwide and drive more business value. Optimizely […]<\/p>\n","protected":false},"author":57,"featured_media":2020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[1104,775,1438,773,1437],"acf":[],"yoast_head":"\nOptimizely to Acquire Welcome, a Marketing Orchestration Platform<\/title>\n<meta name=\"description\" content=\"Optimizely has announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/\",\"name\":\"Optimizely to Acquire Welcome, a Marketing Orchestration Platform\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg\",\"datePublished\":\"2021-12-03T22:16:16+00:00\",\"dateModified\":\"2021-12-03T22:16:32+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"Optimizely has announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg\",\"width\":800,\"height\":400,\"caption\":\"Source: Optimizely\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimizely to Acquire Welcome, a Marketing Orchestration Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors & Solutions\",\"description\":\"Marketing Automation News, Best Practices and Buyer's Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\",\"name\":\"William Jepma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"caption\":\"William Jepma\"},\"description\":\"William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.\",\"sameAs\":[\"https:\/\/solutionsreview.com\/\",\"https:\/\/www.linkedin.com\/in\/william-jepma\/\",\"https:\/\/x.com\/WorktechReview\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizely to Acquire Welcome, a Marketing Orchestration Platform","description":"Optimizely has announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/","twitter_misc":{"Written by":"William Jepma","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/","name":"Optimizely to Acquire Welcome, a Marketing Orchestration Platform","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg","datePublished":"2021-12-03T22:16:16+00:00","dateModified":"2021-12-03T22:16:32+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976"},"description":"Optimizely has announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2021\/12\/Optimizely.jpg","width":800,"height":400,"caption":"Source: Optimizely"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/optimizely-to-acquire-welcome-a-marketing-orchestration-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"Optimizely to Acquire Welcome, a Marketing Orchestration Platform"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Best Marketing Automation Software, Tools, Vendors & Solutions","description":"Marketing Automation News, Best Practices and Buyer's Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976","name":"William Jepma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","caption":"William Jepma"},"description":"William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.","sameAs":["https:\/\/solutionsreview.com\/","https:\/\/www.linkedin.com\/in\/william-jepma\/","https:\/\/x.com\/WorktechReview"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/2019"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=2019"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/2019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/2020"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=2019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=2019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=2019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}