{"id":2046,"date":"2026-01-12T15:57:42","date_gmt":"2026-01-12T15:57:42","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=2046"},"modified":"2026-01-21T22:25:07","modified_gmt":"2026-01-21T22:25:07","slug":"best-marketing-automation-software-companies","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/best-marketing-automation-software-companies\/","title":{"rendered":"23 of the Best Marketing Automation Software Companies for 2026"},"content":{"rendered":"

\"Best<\/a><\/p>\n

Solutions Review’s listing of the best marketing automation software companies is an annual look into the solution providers included in our Buyer’s Guide<\/a><\/span> and Solutions Directory<\/a><\/span>. The <\/b>Solutions Review team participates in affiliate programs and may make a small commission from products purchased through this resource.<\/strong><\/b><\/em><\/p>\n

Manual management of marketing campaigns is becoming an increasingly lofty task, especially since customers use more channels than ever. Each channel creates new areas for collecting and harnessing data. Keeping up with the competition takes much more than a superior product; it comes down to effective marketing strategies. <\/span><\/span>A marketing automation tool can help your company eliminate the monotony of campaign management while keeping your valuable customers engaged.<\/span><\/span>\u00a0<\/span><\/p>\n

However, choosing the best marketing automation software vendor can be complicated, as it requires constant market research and often comes down to more than technical capabilities. With that in mind, Solutions Review editors compiled the following list to spotlight some of the best marketing automation providers for 2026 (and beyond!).<\/p>\n

Our editors gathered this information via online materials, reports, product\u00a0demonstrations, conversations with vendor representatives, and free trial examinations. Companies are listed in alphabetical order.<\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n

The Best Marketing Automation Software Companies for 2026<\/strong><\/h2>\n
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Act<\/strong>!<\/span><\/span><\/a><\/h3>\n

\"\"<\/a><\/p>\n

Description:\u00a0<\/strong>The Act! platform provides CRM and marketing automation capabilities for small to medium-sized businesses across industries. Its capabilities include sales pipeline management, visual dashboards, customer management, centralized customer data, business insights, opportunity tracking, real-time metrics, personalized marketing campaigns, automated workflows, landing pages, and integrations with other leading marketing tools. The provider also offers an extensive library of support resources, including software tutorials, video training, and a ticket system for in-depth issues.\u00a0<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

ActiveCampaign<\/strong><\/a><\/h3>\n

\"\"<\/a><\/p>\n

Description:\u00a0<\/strong>ActiveCampaign<\/span> provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions for businesses across industries. Their marketing automation tool offers a simple visual overlay that shows users how automations connect and the features of each campaign. The platform also provides social media analysis and deep site tracking tools. <\/span><\/span><\/span><\/span>Enterprise customers can also access an “expert-level” team member for consultation or assistance with the platform.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Act-On<\/a><\/strong><\/h3>\n

\"Act-On<\/a><\/p>\n

Description:\u00a0<\/strong>Act-On provides a marketing solution suite capable of streamlining or eliminating many tasks marketers are responsible for managing. It automatically tracks and collects analytics, then uses the information to improve marketing techniques. Users gain complete visibility into both known and unknown activity on their website. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into specified categories for you. The platform is an integrated tool for many CRMs and provides professional services to clients who need help building an effective marketing strategy.\u00a0<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Adobe<\/a><\/strong><\/h3>\n

\"Adobe<\/a><\/p>\n

Description: <\/strong>With Adobe Campaign, companies can use customer data to create, deliver, and manage B2B cross-channel marketing campaigns. The software includes central workflow management, personalized email marketing tools, customer data management, cloud services, and learning tools to help you and your team stay on top of their email marketing skills. Multi-channel site design is simple and synchronized to maintain its brand image across platforms. Adobe allows marketers to follow each step in the customer journey. They also collect deep and predictive analytics to enhance marketing campaigns.<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Blueshift<\/span><\/span>\u00a0<\/span><\/strong><\/a><\/h3>\n

Description:\u00a0<\/strong>Blueshift offers an AI-driven platform for cross-channel marketing solutions for email marketing, marketing automation, mobile marketing, audience targeting, predictive intelligence, audience segmentation, and more. With the ability to segment customers based on real-time data and predict their future actions, the tool provides a unique solution for organizations looking to leverage artificial intelligence and machine learning across email, SMS, mobile, websites, advertising, and other channels.<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Dotdigital<\/a><\/strong><\/h3>\n

\"Dotdigital<\/a><\/p>\n

Description:\u00a0<\/strong>Dotdigital<\/span> has spent over twenty years helping brands across industries improve their marketing strategies, boost engagement, and maintain customer connections. Its cross-channel digital engagement and marketing platform equips businesses with multi-channel capabilities for communicating with customers, targeting leads, and using analytics to power data-driven campaigns that resonate with audiences. The company can also work directly with users via managed<\/span>, <\/span>creative<\/span>, training, and customer support<\/span> services. The company is based in London, and its platform is used in over 150 countries.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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GetResponse<\/a><\/strong><\/h3>\n

\"GetResponse<\/a><\/p>\n

Description: <\/strong>GetResponse<\/span> offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and other tools to help businesses map customer journeys. <\/span>GetResponse’s<\/span> workflow designer uses simple block arrangements for conditions, actions, and filters. Customer profiles include tagging and scoring, enabling users to build detailed segmentations. The company is headquartered in Poland and has offices worldwide.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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HubSpot<\/a><\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Description:\u00a0<\/strong>HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and its marketing hub offers easy-to-use customization options. Users can modify their website or mobile site without coding knowledge; they can drag-and-drop pages, posts, landing pages, and more. The marketing hub automatically tracks and reports on customer interactions. This data helps measure a campaign’s effectiveness or build new automations. <\/span><\/span><\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Insightly<\/a><\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Description: <\/strong>Insightly is a vendor that offers both a CRM platform and a robust marketing automation platform. This solution provides in-depth customer journey management, an intuitive drag-and-drop email and newsletter creator, and more. Users can open up two-way communication with their customers through embedded forms and landing pages while analyzing and visualizing customer insights with Insightly’s advanced analytics and reporting engine. CRM features include visual relationship webs, easy sale-to-project transition, and mobile application access.<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Iterable<\/a><\/strong><\/h3>\n

\"Iterable<\/a><\/p>\n

Description:\u00a0<\/strong>Iterable<\/span> is a cross-channel marketing platform that emphasizes the customer experience<\/span><\/span> by giving users the tools to interact with customers on various channels. Marketers can harness data for campaign activation and behavior-based personalization, and the dashboard lets marketers drag-and-drop workflows and activate customer data. Its other AI-powered capabilities include real-time behavioral data, A\/B testing, customizable predictive goals, customer data tracking, audience segmentation, <\/span><\/span>and an extensive network of over one hundred partner integrations with leading marketing providers.<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Keap<\/strong><\/a><\/h3>\n

\"\"<\/a><\/p>\n

Description:\u00a0<\/strong>Keap<\/span> offers small businesses access to a marketing automation platform and CRM. The small-business approach is emphasized, as it only includes one user account in the base product. <\/span>Keap<\/span> offers collaboration with an onboarding expert to initiate setup for clients new to marketing tools. The platform provides a centralized view of customer data, enhancing campaign automation and reporting. <\/span>Keap<\/span> helps users understand how audiences respond to campaigns so modifications can be made when necessary. They also provide hundreds of business apps, so you can craft the platform that fits your needs. <\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Klaviyo<\/strong><\/a><\/h3>\n

\"Klaviyo<\/a><\/p>\n

Description:\u00a0<\/strong>Klaviyo<\/span> provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, A\/B testing, email content creation, and more. <\/span>Klaviyo<\/span> also tracks important data from whichever e-commerce platform a company uses, thanks to its integrations with leading platforms like Shopify, BigCommerce, and Magento. <\/span>Klaviyo<\/span> uses flexible pricing models that don’t involve annual contracts, so companies only pay for the tools and features they use.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Lead Liaison<\/a><\/strong><\/h3>\n

\"LeadLiaison<\/a><\/p>\n

Description: <\/strong>Lead Liaison offers cloud-based marketing and sales automation solutions to businesses of all sizes. Their Lead Management Automation platform combines lead capture, content creation, social media engagement, and more. Prospects can be targeted based on engagement, demographics, and social info. This data is also used to trigger responsive marketing techniques. Due to the focus on lead generation, Lead Liaison reveals critical moments of a buyer’s journey to the sales team. Salespeople also receive daily lead reports, including “Buy Signals, ” indicating the right time to contact a prospect.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

LeadSquared<\/a><\/strong><\/h3>\n

\"LeadSquared-logo\"<\/a><\/p>\n

Description: <\/strong>LeadSquared<\/span> brings marketing automation to key time-consuming areas so marketers and salespeople have time to focus on significant projects. This is accomplished through automating engagement with leads and customers. Their software easily captures lead and activity data across channels, making each engagement meaningful and targeted. <\/span>LeadSquared<\/span> helps more than just marketers since salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes.<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Maropost<\/a><\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Description: <\/strong>Maropost<\/span> Marketing Cloud provides tools for building complex customer journeys. The platform allows marketers to connect with customers across email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard on every channel and lifecycle stage. Event-driven workflows nurture visitors on a path that reflects their behavior. Machine learning tools use data to make personalized recommendations on your website and provide a single customer view, combining all available data for each customer. This creates deep segmentation functionality based on both manual and automatic data.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Oracle<\/strong><\/a><\/h3>\n

\"Oracle-Logo\"<\/a><\/p>\n

Description:\u00a0<\/strong>Oracle offers a variety of cloud marketing products, including Bronto, Eloqua, Responsys<\/span>, and more, each with<\/span> unique<\/span> strengths and customization<\/span> tools<\/span>. For example, Eloqua is the B2B marketing option, and Bronto is for B2C.<\/span> Each provides campaign management tools to deliver relevant content to target audiences. These two equip marketers with lead and campaign management tools to engage the right audience at the right time in their purchasing journey. This can be accomplished across multiple channels like email, display search, web, video, and mobile.<\/span><\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Ortto<\/a>
\n<\/strong><\/h3>\n

\"Ortto<\/a><\/p>\n

Description:\u00a0<\/strong>Ortto <\/span>is a customer journey and data platform that leverages marketing automation and artificial intelligence (AI) to help e-commerce, non-profit, SaaS, and B2B businesses build meaningful connections and experiences with their audiences. Its solution suite offers tools for <\/span>website tracking, lead management, email marketing, business intelligence, artificial intelligence (AI), Facebook retargeting, sales dashboards, SMS marketing, automation, audience segmentation, and more.<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Salesforce<\/strong><\/a><\/h3>\n

\"Salesforce<\/a><\/p>\n

Description:\u00a0<\/strong>Salesforce’s marketing automation platform, formerly Pardot, can directly integrate with its CRM system to harness all available data and use it to align sales and marketing efforts, generate leads, and maintain engagement. Salesforce’s Marketing Cloud Account Engagement Capabilities include lead scoring, real-time sales alerts, email marketing campaigns, lead segmentation, multi-channel engagement, account-based marketing, lead management, reporting, predictive analytics, and more. It tends to focus on mid-market and enterprise organizations in B2B, including financial and high-tech markets.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

SharpSpring<\/a><\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Description: <\/strong>SharpSpring<\/span>, from Constant Contact,<\/span> offers a marketing automation platform for businesses and agencies. Their behavior-based tracking tool helps users understand what motivates each click. It also enhances email automation by tracking customers after the click for increased personalization. <\/span>SharpSpring’s<\/span> visual workflow builder includes branching logic to engage leads effectively. Users can customize buyer personas to improve segmentation. Detailed data collection allows critical marketing decisions to be made with logic and efficiency.<\/span><\/span>\u00a0<\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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Upland Adestra<\/a><\/strong><\/h3>\n

\"Upland<\/a><\/p>\n

Description: <\/strong>Adestra<\/span>, a Upland product, is a multi-channel marketing automation solution designed to drive conversions, engage audiences with AI-powered personalization, equip teams with automation tools, and provide marketing teams with advanced data enrichment tools. Other capabilities include AI-driven persona segmentation, multi-layer account structures, a dynamic content editor, automated customer journeys, a drag-and-drop journey builder, customizable email delivery times, email data visualizations, and connectivity to a suite of technical integrations. <\/span><\/span>As an email marketing company first, <\/span>Adestra<\/span> includes a variety of templates with mobile and web optimization.\u00a0<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

VBOUT<\/strong><\/a><\/h3>\n

\"VBOUT<\/a><\/p>\n

Description:\u00a0<\/strong>VBOUT is a multi-channel marketing automation solution for collecting leads with a customer-centric approach. The company offers a range of marketing automation capabilities across its flagship platform. Marketers save time with VBOUT because everything they need is in one place. Its dashboard uses drag-and-drop tools for creating landing pages, building customer journeys, and managing social media. Users can add automation to their campaigns, track analytics in critical areas, send reports in user-defined intervals, and more. It begins segmenting leads from the moment their email addresses are collected.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Zeta Global<\/a><\/strong><\/h3>\n

\"Zeta<\/a><\/p>\n

Description:\u00a0<\/strong>The Zeta Marketing Platform (ZMP) can be activated on every offline and online marketing channel\u2014<\/span>including social media, SMS, websites, and email\u2014and uses advanced artificial intelligence (AI) technology to analyze billions of customer data signals to predict intent, <\/span>create <\/span>personalize<\/span>d<\/span> experiences, accelerate bra<\/span>nd growth, and more. The <\/span>company works with enterprises across the retail, telecommunications, travel, hospitality, automotive, financial services, consumer packaged goods (CPG), and other industry sectors.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
\n

Zoho<\/strong><\/a><\/h3>\n

\"Zoho<\/a><\/p>\n

Description:<\/strong>\u00a0Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools across significant business categories. Its solution suite includes Zoho Marketing Automation, a multi-channel software platform designed to help marketers generate sales-ready leads. The platform comes equipped with capabilities for lead generation, customer journey management, lead qualification, customer behavior tracking, real-time analytics, lead nurturing, multi-channel automation, personalized campaigns, e-commerce marketing, and more.<\/span><\/span><\/p>\n

<\/span>Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide<\/a>.<\/em><\/strong><\/div><\/span><\/p>\n
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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Solutions Review’s listing of the best marketing automation software companies is an annual look into the solution providers included in our Buyer’s Guide and Solutions Directory. The Solutions Review team participates in affiliate programs and may make a small commission from products purchased through this resource. Manual management of marketing campaigns is becoming an increasingly […]<\/p>\n","protected":false},"author":57,"featured_media":4457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5,6,7],"tags":[66,1942,82,198,919,1448,116,498,134,934,501,454,237,502,1449,503,11,1046,111,1896,99,49,19,785,241,1451,71],"acf":[],"yoast_head":"\n23 of the Best Marketing Automation Software Companies for 2026<\/title>\n<meta name=\"description\" content=\"Our editors have compiled this list to spotlight some of the best marketing automation software companies worth knowing about in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/best-marketing-automation-software-companies\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written 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