{"id":2178,"date":"2022-02-17T16:22:47","date_gmt":"2022-02-17T16:22:47","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=2178"},"modified":"2022-02-17T16:23:06","modified_gmt":"2022-02-17T16:23:06","slug":"what-to-expect-from-the-solutions-spotlight-with-act-on-software","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/","title":{"rendered":"What to Expect from the Solutions Spotlight with Act-On Software"},"content":{"rendered":"<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2179\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3><strong>What is a Solutions Spotlight?<\/strong><\/h3>\n<p style=\"text-align: justify;\">Solutions Review&#8217;s Solution Spotlights are <strong><a href=\"https:\/\/solutionsreview.com\/lead-generation-programs\/\" target=\"_blank\" rel=\"noopener\">exclusive webinar events<\/a><\/strong> for industry professionals across the enterprise technology and MarTech fields. Since its first virtual event in June 2020, Solutions Review has expanded its multimedia capabilities in response to the overwhelming demand for these kinds of events. Solutions Review&#8217;s <strong><a href=\"https:\/\/solutionsreview.com\/three-key-aspects-of-a-successful-virtual-event-in-the-post-covid-era\/\" target=\"_blank\" rel=\"noopener\">current menu of online offerings<\/a><\/strong> includes the Demo Day, Solution Spotlight, best practices or case study webinars, and panel discussions. And the best part about the &#8220;Spotlight&#8221; series? They are <em><strong>free<\/strong><\/em> to attend!<\/p>\n<h3><strong>Why You Should Attend<\/strong><\/h3>\n<p style=\"text-align: justify;\">Solutions Review is one of the largest communities of IT executives, directors, and decision-makers across enterprise technology marketplaces. Every year over 10 million people come to Solutions Review&#8217;s collection of sites for the latest news, best practices, and insights into solving some of their most complex problems.<\/p>\n<p style=\"text-align: justify;\">With the next Solutions Spotlight event, the team at Solutions Review has partnered with leading marketing technology provider Act-On Software to provide viewers with a unique webinar featuring an inside look at Act-On&#8217;s popular marketing automation software. Alongside a live product demo, the Spotlight event will also feature an interview with two platform experts from Act-On Software.<\/p>\n<h3><strong>Speakers<\/strong><\/h3>\n<ul>\n<li style=\"text-align: justify;\"><span class=\"speaker-name\">Trent Hightower, the <\/span><span class=\"speaker-title\">Head of Sales and Partner Enablement:<\/span><span class=\"speaker-org\"><span class=\"speaker-org\">\u00a0<\/span><\/span>Trent specializes in communicating and demonstrating the value of the Act-On Marketing Automation platform to a wide range of audiences.<\/li>\n<li style=\"text-align: justify;\">Andy Porter, the <span class=\"speaker-title\" style=\"font-size: 1em;\">Senior Director of Solutions Engineering: <\/span>For a decade, Andy has been helping Act-On prospects and customers enhance their marketing activities and create better alignment between sales and marketing.\n<div id=\"footer_container\" role=\"contentinfo\">\n<div class=\"\">\n<div id=\"footer-new\">\n<div class=\"footer-body\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<h3><strong>About Act-On Software<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span class=\"TextRun SCXW162052260 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162052260 BCX0\">Act-On provides a marketing platform that eliminates many of the monotonous tasks marketers deal with. It tracks and collects analytics automatically and uses the information to improve marketing techniques. Users gain complete visibility into unknown and known activity on their website. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into specified categories for you. The platform is offered as an integrated tool for many CRMs. <\/span><\/span><span class=\"TextRun Highlight SCXW162052260 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162052260 BCX0\">Act-On also provides professional services to clients who need help building an effective marketing strategy.<\/span><\/span><\/p>\n<h3><strong>FAQ<\/strong><\/h3>\n<ul>\n<li><strong>What: <\/strong>Act-On Webinar: A Solution Spotlight Event<\/li>\n<li><strong>When:<\/strong> Thursday, February 24, 2021, at 12:00 PM Eastern Time<\/li>\n<li><strong>Where:<\/strong>\u00a0Zoom meeting (see\u00a0<strong><a class=\"external\" href=\"https:\/\/us06web.zoom.us\/webinar\/register\/4816431430268\/WN_Du5IIAPbQOCDAivCVvtnPQ\" target=\"_blank\" rel=\"noopener nofollow\">registration page<\/a><\/strong>\u00a0for more detail)<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a class=\"external\" style=\"color: #ff0000;\" href=\"https:\/\/us06web.zoom.us\/webinar\/register\/4816431430268\/WN_Du5IIAPbQOCDAivCVvtnPQ\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Register for the Solutions Spotlight with Act-On Software for FREE<\/strong><\/a><\/span><\/h3>\n<hr \/>\n<div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a Solutions Spotlight? Solutions Review&#8217;s Solution Spotlights are exclusive webinar events for industry professionals across the enterprise technology and MarTech fields. Since its first virtual event in June 2020, Solutions Review has expanded its multimedia capabilities in response to the overwhelming demand for these kinds of events. Solutions Review&#8217;s current menu of online [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":2179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,7],"tags":[822,1512,1514,10,37,1513,1511],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to Expect from the Solutions Spotlight with Act-On Software<\/title>\n<meta name=\"description\" content=\"Want to learn more about the upcoming Solutions Spotlight with Act-On Software? This collection of information will give you the info you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/\",\"name\":\"What to Expect from the Solutions Spotlight with Act-On Software\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/what-to-expect-from-the-solutions-spotlight-with-act-on-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/02\/Spotlight-Site-Banner.jpg\",\"datePublished\":\"2022-02-17T16:22:47+00:00\",\"dateModified\":\"2022-02-17T16:23:06+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"Want to learn more about the upcoming Solutions Spotlight with Act-On Software? 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