{"id":2388,"date":"2022-05-20T15:10:51","date_gmt":"2022-05-20T15:10:51","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=2388"},"modified":"2022-06-03T15:49:39","modified_gmt":"2022-06-03T15:49:39","slug":"top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/","title":{"rendered":"Top MarTech News From the Week of May 20th: Updates From GetResponse, Salesforce, Invoca, and More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2390\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>The editors at Solutions Review have compiled a list of the top MarTech News from the week of May 20th, 2022. This round-up features news of a new e-commerce marketing automation solution from GetResponse, a partnership between Salesforce and Amazon Web Services, a new CX solution from Invoca, and new features for the Higher Logic Vanilla platform.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Keeping tabs on all the most relevant\u00a0<a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><b>CRM\u00a0<\/b><\/a>and<a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><b>\u00a0MarTech\u00a0<\/b><\/a>news can be time-consuming. As a result, our editorial team aims to summarize the week&#8217;s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 20th.<\/p>\n<p style=\"text-align: justify;\"><div class=\"box box3\">Our<a class=\"editor-rtfLink\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">\u00a0<em>Free CRM Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\n<h2 style=\"text-align: center;\"><strong>Top MarTech News From the Week of May 20th<\/strong><\/h2>\n<hr \/>\n<h3><strong><a href=\"https:\/\/www.prnewswire.com\/news-releases\/getresponse-launches-enhanced-ecommerce-marketing-automation-solution-301546390.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">GetResponse Launches an E-Commerce Marketing Automation Solution<\/a><\/strong><\/h3>\n<p style=\"text-align: justify;\">GetResponse, the marketing automation software provider, has announced the launch of an <a href=\"https:\/\/www.getresponse.com\/solutions\/ecommerce-marketing?utm_source=newswire&amp;utm_medium=referral&amp;utm_campaign=ecommerce-launch\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">E-Commerce Marketing Automation solution<\/a>. The new e-commerce solution includes capabilities for transactional emails, segmentation, promo codes, omnichannel customer engagement, pop-ups, pre-built automation templates, product recommendations, and on-click integrations with leading e-commerce platforms like Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce.<\/p>\n<hr \/>\n<h3><strong><a href=\"https:\/\/www.higherlogic.com\/higher-logic-vanilla-introduces-new-brand-and-robust-community-software-capabilities\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Higher Logic Updates the Higher Logic Vanilla Brand with New Features<\/a><\/strong><\/h3>\n<p style=\"text-align: justify;\">Higher Logic, a cloud-based community platform provider, <a href=\"https:\/\/www.higherlogic.com\/higher-logic-vanilla-introduces-new-brand-and-robust-community-software-capabilities\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">has launched a refreshed product brand<\/a> for its Higher Logic Vanilla offering. The update follows Higher Logic&#8217;s acquisition of Vanilla Forums, which occurred in 2021. It introduces a new user experience, integration with Productboard, federated search functionalities, and deeper integration with Salesforce Activity Sync. Other updates, like updated visual editing tools and more integrations, are scheduled to launch later in 2022.<\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.invoca.com\/press-release\/invoca-launches-cx-solution-for-multi-location-brands-to-improve-caller-experiences-and-conversion-rates\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Invoca Announces Invoca for Multi-Location CX, a New Conversation Intelligence Solution<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Invoca <a href=\"https:\/\/www.invoca.com\/press-release\/invoca-launches-cx-solution-for-multi-location-brands-to-improve-caller-experiences-and-conversion-rates\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">has announced<\/a> Invoca for Multi-Location CX, a new conversation intelligence solution designed for multi-location and franchise brands. The new solution combines automated call scoring, AI-powered speech analytics, conversational IVR, and intelligent call routing capabilities to help multi-location and franchise brands measure location call handling, improve conversion rates at every location they manage, reduce missed calls, provide frictionless customer experiences, and gather customer insights. Invoca Multi-Location CX works with every telephony provider and is designed to be easy to use, so non-technical sales and operations users can benefit from it without assistance.<\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-nonprofit-open-source-technology\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Salesforce Partners with Amazon Web Services to Provide Non-Profit Organizations with Open-Source Technology<\/a><\/strong><\/h3>\n<p style=\"text-align: justify;\">Salesforce<a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-nonprofit-open-source-technology\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"> has revealed details on a new partnership<\/a> with Amazon Web Services (AWS) to develop an open-source offering for Salesforce Nonprofit Cloud users. The solution, Data Lake for Nonprofit Cloud, is powered by AWS and will enable users to transform data into actionable insights with visual analytics tools, helping non-profits make more informed decisions. Data Lake for Nonprofit Cloud will launch on GitHub as an open-source offering and can be tailored to the needs of each business that uses it.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em>For consideration in future WorkTech news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The editors at Solutions Review have compiled a list of the top MarTech News from the week of May 20th, 2022. This round-up features news of a new e-commerce marketing automation solution from GetResponse, a partnership between Salesforce and Amazon Web Services, a new CX solution from Invoca, and new features for the Higher Logic [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":2390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[403,4],"tags":[1751,1355,1094,134,499,1749,1361,1750,10,1498,676,1752,49,1567],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top MarTech News From the Week of May 20th: Updates From GetResponse, Salesforce, Invoca, and More<\/title>\n<meta name=\"description\" content=\"Stay on top of MarTech news from the week of May 20th with this round-up of updates from GetResponse, Higher Logic, Invoca, and Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/\",\"name\":\"Top MarTech News From the Week of May 20th: Updates From GetResponse, Salesforce, Invoca, and More\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20.jpg\",\"datePublished\":\"2022-05-20T15:10:51+00:00\",\"dateModified\":\"2022-06-03T15:49:39+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"Stay on top of MarTech news from the week of May 20th with this round-up of updates from GetResponse, Higher Logic, Invoca, and Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2022\/05\/Marketing-Technology-2022-05-20.jpg\",\"width\":800,\"height\":400,\"caption\":\"MarTech News May 20th\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/top-martech-news-from-the-week-of-may-20th-updates-from-getresponse-salesforce-invoca-and-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top MarTech News From the Week of May 20th: Updates From GetResponse, Salesforce, Invoca, and More\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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