{"id":3131,"date":"2024-02-13T12:17:25","date_gmt":"2024-02-13T12:17:25","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=3131"},"modified":"2024-02-15T17:34:04","modified_gmt":"2024-02-15T17:34:04","slug":"the-activecampaign-email-marketing-features-you-should-know-about","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/","title":{"rendered":"The ActiveCampaign Email Marketing Features You Should Know About"},"content":{"rendered":"

\"ActiveCampaign<\/p>\n

The editors at Solutions Review compiled an overview of the ActiveCampaign<\/a> email marketing features companies should know how to use.<\/strong><\/em> Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.<\/strong><\/em><\/p>\n

Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging. However, with so many email marketing solutions available<\/a>, finding the best one for your company can be daunting.<\/p>\n

To help, the Solutions Review editors have compiled a rundown of the email marketing features available on ActiveCampaign<\/strong><\/a>, a leading email marketing, customer relationship management (CRM), and marketing solution provider for companies across industries.<\/p>\n

Learn more about the capabilities available with ActiveCampaign’s software<\/a><\/span>.<\/strong><\/div><\/p>\n
\n

The ActiveCampaign Email Marketing Features to Know About<\/strong><\/h2>\n
\n

Email Segmentation<\/strong><\/h3>\n

Segmentation is a crucial component in marketing strategies across channels. With ActiveCampaign’s email segmentation features<\/a>, marketers can ensure that every contact in their database receives content they actually want to see, improving engagement and maximizing retention. These features are based on “tags,” which can be automatically added to contacts based on actions they take (i.e., clicking a link in an email, checking out your website, etc.). Additionally, all the tags, data, and custom fields you make and collect in ActiveCampaign can be used to create as many groups as your marketing team wants.<\/p>\n

Subscription Forms<\/strong><\/h3>\n
\n
\n

Website forms are another fundamental part of marketing, as they help companies gather information from visitors and use that data to inform strategies, automate interactions across channels, and grow your business. ActiveCampaign<\/a> provides users with four subscription templates: inline forms, model pop-ups, floating boxes, and floating bars. Users can use these forms to collect a visitor’s demographic data, preferences, and interactions with a brand, which can then be used to automatically create and send actions via email, CRM, or other channels.<\/span><\/p>\n<\/div>\n<\/div>\n

Deliverability<\/strong><\/h3>\n

Email deliverability can be one of the secret weapons of your marketing strategy. For example, ActiveCampaign’s email deliverability capabilities<\/a> will measure your ability to deliver emails to recipient inboxes and identify where your message lands in those inboxes (i.e., the primary inbox, promotional tab, spam folder). Those capabilities cover everything from email engagement metric tracking to reputation checks, bounce rates, spam complaints, email authentication, and compliance.<\/p>\n

Site Tracking<\/strong><\/h3>\n

With site tracking, marketers can see what products, services, and information their contacts are most interested in and use that data to create content and follow-ups that convert more customers. ActiveCampaign’s site tracking suite<\/a> includes native features and integrations for tools like lead scoring, goal tracking, sign-up forms, advanced reporting, and more.<\/p>\n

\n

Want to Learn More? Click Here to Save 15% on an Annual ActiveCampaign Subscription\u00a0<\/span><\/a><\/h3>\n
\n
\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review compiled an overview of the ActiveCampaign email marketing features companies should know how to use. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource. Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and […]<\/p>\n","protected":false},"author":57,"featured_media":3134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5,7],"tags":[82,1131,40,1011,2432,2433,2434],"acf":[],"yoast_head":"\nThe ActiveCampaign Email Marketing Features You Should Know About<\/title>\n<meta name=\"description\" content=\"The editors at Solutions Review have compiled an overview of the ActiveCampaign email marketing features it offers to users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Jepma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/\",\"name\":\"The ActiveCampaign Email Marketing Features You Should Know About\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg\",\"datePublished\":\"2024-02-13T12:17:25+00:00\",\"dateModified\":\"2024-02-15T17:34:04+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\"},\"description\":\"The editors at Solutions Review have compiled an overview of the ActiveCampaign email marketing features it offers to users.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg\",\"width\":800,\"height\":400,\"caption\":\"ActiveCampaign Email Marketing Features You Should Know About\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The ActiveCampaign Email Marketing Features You Should Know About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors & Solutions\",\"description\":\"Marketing Automation News, Best Practices and Buyer's Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976\",\"name\":\"William Jepma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg\",\"caption\":\"William Jepma\"},\"description\":\"William Jepma is an editor and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in the worktech, marketing, cybersecurity, and broader enterprise technology and AI categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.\",\"sameAs\":[\"https:\/\/solutionsreview.com\/\",\"https:\/\/www.linkedin.com\/in\/william-jepma\/\",\"https:\/\/x.com\/WorktechReview\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The ActiveCampaign Email Marketing Features You Should Know About","description":"The editors at Solutions Review have compiled an overview of the ActiveCampaign email marketing features it offers to users.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/","twitter_misc":{"Written by":"William Jepma","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/","name":"The ActiveCampaign Email Marketing Features You Should Know About","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg","datePublished":"2024-02-13T12:17:25+00:00","dateModified":"2024-02-15T17:34:04+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976"},"description":"The editors at Solutions Review have compiled an overview of the ActiveCampaign email marketing features it offers to users.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/05\/Active-Campaign-Email-Marketing-Features-You-Should-Know-About.jpg","width":800,"height":400,"caption":"ActiveCampaign Email Marketing Features You Should Know About"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/the-activecampaign-email-marketing-features-you-should-know-about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"The ActiveCampaign Email Marketing Features You Should Know About"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Best Marketing Automation Software, Tools, Vendors & Solutions","description":"Marketing Automation News, Best Practices and Buyer's Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/b7f0c44f1344c174fcf3ca4d617e9976","name":"William Jepma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/08\/William_Jepma_600.jpg","caption":"William Jepma"},"description":"William Jepma is an editor and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in the worktech, marketing, cybersecurity, and broader enterprise technology and AI categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.","sameAs":["https:\/\/solutionsreview.com\/","https:\/\/www.linkedin.com\/in\/william-jepma\/","https:\/\/x.com\/WorktechReview"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/wjepma\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/3131"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=3131"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/3131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=3131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=3131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=3131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}