{"id":357,"date":"2018-11-02T19:00:21","date_gmt":"2018-11-02T19:00:21","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=357"},"modified":"2019-08-06T18:17:53","modified_gmt":"2019-08-06T18:17:53","slug":"how-to-ready-your-automated-marketing-for-the-holidays","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/how-to-ready-your-automated-marketing-for-the-holidays\/","title":{"rendered":"How to Ready your Automated Marketing for the Holidays"},"content":{"rendered":"

\"How<\/a><\/p>\n

Halloween is officially behind us and the holiday season is upon us, no matter what you may think about its ever-advancing encroachment on\u00a0the\u00a0social\u00a0calendar.<\/p>\n

The holidays are the most active time for the economy. Several industries in 2016\u00a0reported\u00a0receiving on average\u00a020% of their total business<\/a>\u00a0during the small two-month timeframe.\u00a0With so\u00a0much at stake and so many opportunities,\u00a0marketers in every enterprise\u00a0should wonder how they can make the most out of the holidays.<\/p>\n

In that vein,\u00a0we\u00a0have to\u00a0ask:\u00a0how can you make your automated marketing processes work at optimal capacity during the most wonderful time of the year? We’re here to gift you\u00a0with\u00a0some tips and tricks to\u00a0ensure\u00a0your marketing team really does have a happy holiday.<\/p>\n

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Start as Early as Possible<\/i><\/h3>\n

How early is too early? As clich\u00e9 as it may be, it’s never too early to take advantage of holiday fervor. If we had to give an exact\u00a0timeframe, late September or early October is probably the\u00a0best\u00a0start time\u00a0for\u00a0the average marketing team.<\/p>\n

Granted, the\u00a0window has already closed if you’re reading this, but don’t panic. There’s still plenty of time to strategize a game plan, so long as you do so promptly. Get your marketing team together, grab a pot of coffee, and work something out within the next week.<\/p>\n

Timing is Everything<\/i><\/h3>\n

Again\u00a0with the old clich\u00e9s, but this one rings true as well. When should you be sending your emails out? Before Black Friday or Cyber Monday? When is the best time for follow-up messages? How long should you nurture your holiday leads,\u00a0knowing the shopping season is always nearing its end?<\/p>\n

Knowing when to focus your marketing pushes is the difference between a bounty and bust during the holidays, especially for B2C enterprises. You need to start sending emails with holiday offers well in advance of Black Friday. By contrast Cyber Monday emails can, due to the nature of its shopping experience, be sent the day of for maximum effectiveness. Considering how last year marked a\u00a0historic increases in sales<\/a>\u00a0for both shopping days, your marketing team will also want to strategize follow-up lead nurturing emails. We\u2019ll discuss that in a moment.<\/p>\n

Reconnect and Restructure<\/i><\/h3>\n

The end of the year is a great time to reconnect with the customers who you’ve haven’t heard from in a while. Set your automated emails to contact long-lost leads, typically those without any contact for approximately 10 months\u00a0or more.<\/p>\n

Any\u00a0customer\u00a0you hear back from\u00a0invites a resumption of\u00a0normal\u00a0marketing\u00a0interactions. If they’re officially not interested? You can strike them from your contact lists and make way for new entries. A bloated contact list doesn\u2019t do anyone any good.<\/p>\n

Season of Giving<\/i><\/h3>\n

Don’t forget the time of year; incorporate it into your strategy.<\/p>\n

The holiday season is the busiest time for the economy, especially if you’re in a retail or\u00a0a\u00a0B2C enterprise. Your subscribers have\u00a0plenty of\u00a0options\u00a0to choose from, especially during the holidays. With the subsequent escalation in advertising, you need to take the extra step to distinguish your business from the crowd.<\/p>\n

You must make generous promotional offers to draw customers to your enterprise and brand. Holiday sales and “X percent off” deals are should be part of your bread and butter this time of the year. Those deals are what will bring in the most customers at a competitive\u00a0time. Get creative with\u00a0your promotions.<\/p>\n

Follow-Up\u00a0<\/i>With<\/i>\u00a0Newcomers<\/i><\/h3>\n

You will invariably make some new contacts and obtain new leads during the mayhem of the holidays. These are the best gift you’ll get this year; customers you may not have contact with otherwise.<\/p>\n

During and after the holidays, one of your top priorities will be to constantly engage these leads and\u00a0customers to maintain a future relationship and potentially make them long-term customers.\u00a0With some effort, you can maintain them well into the next holiday season.<\/p>\n

Bottom Line<\/i><\/h3>\n

You don\u2019t need us to tell you the holidays are crazy, both in marketing and at home. You want to alleviate the stress\u00a0on your marketing team\u00a0as much as possible. Automated\u00a0marketing\u00a0solutions are the best way for you to supplement the busy-work of your\u00a0marketing efforts\u00a0as well while also\u00a0reducing\u00a0the sheer volume of work the season will invariably bring.<\/p>\n

Automated emails and campaigns will market with\u00a0a\u00a0speed\u00a0you and your team just\u00a0cannot match. Sending out hundreds of emails in the blink of an eye lets you focus on responding to and managing those\u00a0particularly promising\u00a0leads.\u00a0The time saved with lead management programs offered by these solutions is invaluable during the year, and even more so during the hectic holidays.<\/p>\n

The long and short of it is automation is great during the rest of the year. But for the holidays\u00a0especially, you\u2019re going to need all the help you can muster to make maximum returns before the year closes out.<\/p>\n

Additional Resources:<\/b><\/p>\n

How to Get Your Email Marketing Program Holiday-Ready<\/a><\/p>\n

3 Tips For Nurturing Customers Beyond the Holiday Season<\/a><\/p>\n

5 Digital Marketing Tips For The Holiday Season<\/a><\/p>\n

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Halloween is officially behind us and the holiday season is upon us, no matter what you may think about its ever-advancing encroachment on\u00a0the\u00a0social\u00a0calendar. The holidays are the most active time for the economy. Several industries in 2016\u00a0reported\u00a0receiving on average\u00a020% of their total business\u00a0during the small two-month timeframe.\u00a0With so\u00a0much at stake and so many opportunities,\u00a0marketers in […]<\/p>\n","protected":false},"author":44,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[163,77,10],"acf":[],"yoast_head":"\nHow to Ready your Automated Marketing for the Holidays<\/title>\n<meta name=\"description\" content=\"How can you make the most out of automation for the holidays? 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