{"id":3586,"date":"2023-07-27T15:34:38","date_gmt":"2023-07-27T15:34:38","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=3586"},"modified":"2023-07-28T15:35:30","modified_gmt":"2023-07-28T15:35:30","slug":"reasons-sales-marketing-teams-love-cpq","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/","title":{"rendered":"5 Reasons Sales and Marketing Teams Love CPQ"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3587\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong><span class=\"TextRun SCXW275158 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW275158 BCX0\">As part of Solutions Review&#8217;s <a href=\"https:\/\/solutionsreview.com\/solutions-review-contributor-guidelines\/\" target=\"_blank\" rel=\"noopener\">Contributed Content Series<\/a>\u2014a collection of articles written by industry thought leaders in maturing software categories\u2014<\/span><\/span><span class=\"TextRun SCXW238569102 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238569102 BCX0\">Mitch Lee, a pr<\/span><span class=\"NormalTextRun SCXW238569102 BCX0\">ofit<\/span><span class=\"NormalTextRun SCXW238569102 BCX0\"> evangelist at <\/span><\/span><a class=\"Hyperlink SCXW238569102 BCX0 external\" href=\"https:\/\/www.vendavo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span class=\"TextRun Underlined SCXW238569102 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW238569102 BCX0\" data-ccp-charstyle=\"Hyperlink\">Vendavo<\/span><\/span><\/a>, outlines five reasons that sales and marketing teams love configure, price, and quote (CPQ) software.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">There\u2019s no shortage of stats that offer insights into today\u2019s B2B customer preferences, and nearly all of them point to the need for increasingly personalized, omnichannel experiences. But as your company expands and your customer base grows, catering to each unique (and evolving) need becomes more challenging by the day. Meeting customer expectations and delivering exceptional experiences right out of the gate\u2014starting with the first quote\u2014is one reason sales and marketing teams love configure, price, and quote (CPQ) solutions. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Let\u2019s examine why CPQ is integral to the sales and marketing tech stack.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">What is CPQ?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.vendavo.com\/glossary\/configure-price-quote-cpq\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span data-contrast=\"none\">Configure, Price, Quote<\/span><\/a><span data-contrast=\"auto\"> software simplifies the process of generating customer quotes and makes them more effective. According to the <\/span><a href=\"https:\/\/www.forrester.com\/report\/the-forrester-wave-tm-configure-price-quote-platforms-q2-2023\/RES179313\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span data-contrast=\"none\">Forrester Wave Configure, Price, Quote Platforms<\/span><\/a><span data-contrast=\"auto\">, Q2 2023 report, it efficiently addresses the needs of small, medium, and enterprise companies. Breaking that down, the technology will:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Configure:\u202f<\/span><\/b><span data-contrast=\"auto\">Find the right products for your customer in the right combination.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Price:\u202f<\/span><\/b><span data-contrast=\"auto\">Get the correct price for your customer for the configured products or combination of products.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Quote:<\/span><\/b><i><span data-contrast=\"auto\">\u202f<\/span><\/i><span data-contrast=\"auto\">Generate a quote, including the configured products, at the correct price.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Good CPQ integrates with <a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>, <a href=\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/free-erp-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">ERP<\/a>, and e-commerce platforms to distill important customer needs\/preferences during quoting. CPQ then collates these details and uses them to determine the best way to configure products for each customer, what the optimal price is for that customer, and automatically generates a professional-looking quote. This is done much faster and more accurately than the manual alternative. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">5 Reasons to Love CPQ Software\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Even the savviest sales teams are challenged by efficiently accessing and using the information available across disparate systems and generating quotes that are both satisfactory to customers and profitable to the company. And let\u2019s not forget the quicker this can be done, the better. By leveraging CPQ software, sales can access extensive databases capable of swiftly consolidating relevant data. This eliminates the potential for human error while significantly reducing the time required for information retrieval.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">CPQ software can also integrate with pricing optimization software, allowing businesses to create <\/span><span data-contrast=\"none\">dynamic pricing<\/span><span data-contrast=\"auto\"> models. (Also read: <\/span><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/the-value-in-optimized-pricing-and-how-to-achieve-it\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">The Value in Optimized Pricing and How to Achieve It<\/span><\/a><span data-contrast=\"auto\">). This ensures sales teams have quick access to real-time pricing and other crucial variables, enabling them to generate optimal quotes tailored to individual client\u2019s specific requirements, regardless of the moment in time. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Here are a few additional benefits of introducing a CPQ system into your organization:\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">1) Reduced time-to-quote for more time selling.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Including a CPQ system in the sales process will increase efficiency within your teams. Referring to a single data source will limit unnecessary overhead and administrative tasks and provide clarity for rapid approvals\u2014or the basis for clearly understood exception handling. Most of the time, the quickest quote wins, so reducing the time-to-quote can be of high value. Create an environment and process allowing your sales team to focus most of their time on what they are good at selling and adding value.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">2) Easily onboard new sales reps.\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Growing the sales team can be challenging when the products sold are complex. By using CPQ software, your sales reps can be onboarded more efficiently as less \u201cby heart\u201d knowledge is required, and the system will guide new users through making the best recommendations to their specific customers.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">3) Streamlined workflow with a single source of truth.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Gathering quotes from individual spreadsheets is difficult, time-consuming, and error-prone. When a single system pulls together the data from the suggested list price to the quoted price, you save time and reduce human error. CPQ provides a central location of this data, which can then be utilized to identify leakage in price and increase the accuracy of the quotes sent out.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">4) Consistent execution of your pricing strategy.\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Better pricing guidance for the sales reps from the onset powers optimal profitability. Within CPQ, you can capture a clear structure on the discounts that may be used and a target price, including a floor and ceiling price. What use is setting an excellent pricing strategy if it is not executed consistently?\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">5) Improve Customer Satisfaction<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">B2B customers are also B2C customers and, therefore, increasingly used to premier online shopping experiences. Those preferences are driving up expectations across B2B transactions as well. Making quoting more intuitive for users will increase efficiency and satisfaction.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">For maximum sales efficiency, profitability, and customer satisfaction, it\u2019s essential to have the processes and systems that enable you to get the right price from your customers. Optimizing the quoting process with CPQ is critical to achieving this kind of success.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Solutions Review&#8217;s Contributed Content Series\u2014a collection of articles written by industry thought leaders in maturing software categories\u2014Mitch Lee, a profit evangelist at Vendavo, outlines five reasons that sales and marketing teams love configure, price, and quote (CPQ) software. There\u2019s no shortage of stats that offer insights into today\u2019s B2B customer preferences, and [&hellip;]<\/p>\n","protected":false},"author":502,"featured_media":3587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[2519,2537,2249,1356,2250],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Sales and Marketing Teams Love CPQ<\/title>\n<meta name=\"description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Mitch Lee at Vendavo outlines 5 reasons that sales and marketing love CPQ tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mitch Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/\",\"name\":\"5 Reasons Sales and Marketing Teams Love CPQ\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg\",\"datePublished\":\"2023-07-27T15:34:38+00:00\",\"dateModified\":\"2023-07-28T15:35:30+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/3672a55b7950dda7ba8aa09afd119ed9\"},\"description\":\"As part of Solutions Review's Contributed Content Series, Mitch Lee at Vendavo outlines 5 reasons that sales and marketing love CPQ tools.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg\",\"width\":800,\"height\":400,\"caption\":\"5 Reasons Sales & Marketing Teams Love CPQ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons Sales and Marketing Teams Love CPQ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; B2B Nurture Platforms.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/3672a55b7950dda7ba8aa09afd119ed9\",\"name\":\"Mitch Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c44fc9f64e944ea4f153fb79ac94de6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c44fc9f64e944ea4f153fb79ac94de6?s=96&d=mm&r=g\",\"caption\":\"Mitch Lee\"},\"description\":\"Mitch Lee is a pricing evangelist at Vendavo, a global provider of B2B price management and commercial excellence solutions. He focuses on providing thought leadership and helping teams develop engagement at all levels, identify hidden opportunities in challenging markets, and deliver value.\",\"sameAs\":[\"https:\/\/www.vendavo.com\/\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/mlee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Reasons Sales and Marketing Teams Love CPQ","description":"As part of Solutions Review's Contributed Content Series, Mitch Lee at Vendavo outlines 5 reasons that sales and marketing love CPQ tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/","twitter_misc":{"Written by":"Mitch Lee","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/","name":"5 Reasons Sales and Marketing Teams Love CPQ","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg","datePublished":"2023-07-27T15:34:38+00:00","dateModified":"2023-07-28T15:35:30+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/3672a55b7950dda7ba8aa09afd119ed9"},"description":"As part of Solutions Review's Contributed Content Series, Mitch Lee at Vendavo outlines 5 reasons that sales and marketing love CPQ tools.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/07\/5-Reasons-Sales-Marketing-Teams-Love-CPQ.jpg","width":800,"height":400,"caption":"5 Reasons Sales & Marketing Teams Love CPQ"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/reasons-sales-marketing-teams-love-cpq\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"5 Reasons Sales and Marketing Teams Love CPQ"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Marketing Automation Platforms | Solutions Review","description":"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; B2B Nurture Platforms.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/3672a55b7950dda7ba8aa09afd119ed9","name":"Mitch Lee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c44fc9f64e944ea4f153fb79ac94de6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c44fc9f64e944ea4f153fb79ac94de6?s=96&d=mm&r=g","caption":"Mitch Lee"},"description":"Mitch Lee is a pricing evangelist at Vendavo, a global provider of B2B price management and commercial excellence solutions. He focuses on providing thought leadership and helping teams develop engagement at all levels, identify hidden opportunities in challenging markets, and deliver value.","sameAs":["https:\/\/www.vendavo.com\/"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/mlee\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/3586"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/502"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/3587"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}