{"id":373,"date":"2018-11-08T14:07:11","date_gmt":"2018-11-08T14:07:11","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=373"},"modified":"2019-08-06T18:16:24","modified_gmt":"2019-08-06T18:16:24","slug":"blueshift-and-fuel-travel-create-automated-hotel-marketing-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/blueshift-and-fuel-travel-create-automated-hotel-marketing-platform\/","title":{"rendered":"Blueshift and Fuel Travel Create Automated Hotel Marketing Platform"},"content":{"rendered":"
\"Blueshift<\/a>

Source: Blueshift<\/p><\/div>\n

Solution provider Blueshift has announced a partnership with digital hotel industry agency Fuel Travel to offer a new AI-powered platform\u00a0designed for the hotel industry. The new software is capable of one-to-one marketing as well as activating\u00a0guest data.<\/p>\n

Blueshift is a cross-channel marketing platform powered by AI technology that facilitates personalized\u00a0customer recommendations, segmentation, and multi-channel marketing.<\/p>\n

Fuel Travel is a full-service online marketing agency that specializes in providing software and digital marketing solutions to the hospitality industry. Fuel Travel’s main functionalities are to help enterprises develop strategies driven by direct revenue and improving customer service and support.<\/p>\n

The new AI, provided by Blueshift and implemented by Fuel Travel, was designed to be an effective tool to assist the hotel and travel industries with a platform for their\u00a0automation efforts. The AI features standard automated capabilities the vendor has become known for, as well as several functionalities\u00a0that are unique to the new platform including, intelligent profiling, intelligent segmentation, intelligent targeting, predictive channel-of-choice, and predictive\u00a0engagement time optimization.<\/p>\n

“We are proud to be solving one of the industry\u2019s long-standing problems: hoteliers will now have a \u2018golden record\u2019 of each guest, and they will be able to aggregate guest data from every system to a central location,\u201d said\u00a0Vijay Chittoor<\/span>, Blueshift CEO. \u201cThese brands will then be able to use that data to craft one-to-one marketing campaigns that will drive more profit and increase guest satisfaction.\u201d<\/p>\n

\u201cThe integration between the Blueshift platform and Fuel\u2019s GuestDesk online booking engine is going to give our customers a distinct advantage in the ongoing battle to win the attention of the guest,” said COO of Fuel Travel Stuart Butler.<\/p>\n

According to a press release on the software, the platform will adhere to all existing data privacy laws, including Europe’s GDPR.<\/p>\n

You can read more about the Blueshift-Fuel Travel Collaboration\u00a0here<\/a><\/p>\n

<\/div>\n
\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Solution provider Blueshift has announced a partnership with digital hotel industry agency Fuel Travel to offer a new AI-powered platform\u00a0designed for the hotel industry. The new software is capable of one-to-one marketing as well as activating\u00a0guest data. Blueshift is a cross-channel marketing platform powered by AI technology that facilitates personalized\u00a0customer recommendations, segmentation, and multi-channel marketing. 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