{"id":376,"date":"2018-11-13T14:13:13","date_gmt":"2018-11-13T14:13:13","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=376"},"modified":"2022-04-07T14:46:56","modified_gmt":"2022-04-07T14:46:56","slug":"5-marketing-questions-consider-purchase","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/5-marketing-questions-consider-purchase\/","title":{"rendered":"Act! CRM Software Incorporates Marketing Automation to Help SMBs Grow"},"content":{"rendered":"
\"Act!<\/a>

Source: Act!<\/a> CRM<\/p><\/div>\n

The newest iteration of CRM software Act!<\/a> will incorporate marketing automation functionalities to increase lead conversion and customer retention rates for small-medium-sized businesses. Swiftpage, the provider of Act!<\/a>, announced that this update will be available in North America, the UK, Australia, and New Zealand\u00a0this week.<\/p>\n

Act!<\/a> is a software designed for small to medium-sized businesses aimed at improving their\u00a0growth and their\u00a0customer relationships with their\u00a0customers and leads. Act!<\/a> has traditionally focused on CRM competencies\u00a0on a smaller scale<\/p>\n

The new version of Act!<\/a> features both its classic CRM tools as well as new marketing automation tools. This integration helps SMBs stay in much higher contact with prospects\/customers through every step of the buyer’s journey and beyond.<\/p>\n

The automation software added to Act! <\/a>will grant users access\u00a0to a small handful of automated processes. These processes are campaign management, visual workflow design to mold the customer’s journey, real-time response metrics as well as automated versions of CRM software to\u00a0bridge the gap between marketing and\u00a0sales. No comment has been made regarding Swiftpage adding more automation features in future updates.<\/p>\n

\u201cJust like big enterprises, in order to stay competitive, small businesses are always looking for ways to improve customer engagement, drive retention, and increase loyalty through repeat business. With the introduction of Act!<\/a> Marketing Automation to the portfolio, we are now able to provide our customers with the ultimate toolset to drive business growth,” said\u00a0\u00a0H. John Oechsle, President, and CEO of Swiftpage.<\/p>\n

The new program will also give users access\u00a0to a new sales funnel, in-context KPIs, and advanced filtering. The\u00a0new Act!<\/a> will also be integrated with hundreds of yet unspecified business optimization applications.<\/p>\n

For more information about this software update or about Act!<\/a> and\/or Swiftpage as a whole, click here<\/a>.<\/p>\n

<\/div>\n
\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The newest iteration of CRM software Act! will incorporate marketing automation functionalities to increase lead conversion and customer retention rates for small-medium-sized businesses. Swiftpage, the provider of Act!, announced that this update will be available in North America, the UK, Australia, and New Zealand\u00a0this week. Act! is a software designed for small to medium-sized businesses […]<\/p>\n","protected":false},"author":37,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[170],"acf":[],"yoast_head":"\nAct! CRM Software Incorporates Marketing Automation to Aid SMBs<\/title>\n<meta name=\"description\" content=\"Act! 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