{"id":381,"date":"2018-11-09T19:44:12","date_gmt":"2018-11-09T19:44:12","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=381"},"modified":"2019-08-06T18:16:18","modified_gmt":"2019-08-06T18:16:18","slug":"ai-expert-beerud-sheth-explains-why-you-need-chatbots","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/ai-expert-beerud-sheth-explains-why-you-need-chatbots\/","title":{"rendered":"AI Expert Beerud Sheth Explains Why You Need Chatbots"},"content":{"rendered":"

\"AI<\/a><\/p>\n

We’ve been very clear in the past that enterprises should be investing\u00a0in Artificial Intelligence\/chatbots for immediate and future ROI. Marketing professionals can benefit greatly from the automated functions afforded by a bot. But we’ve yet to have a genuine expert opinion weigh in on the importance of AI when interacting with leads and customers.<\/span><\/p>\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n

Co-founder and CEO of messaging and AI-building company Gupshup, Beerud Sheth is one such expert in the\u00a0field. Gupshup, based in Silicon\u00a0Valley, was co-founded by Sheth and is primarily focused on automating enterprises’ messaging processes across multiple channels using a single API.\u00a0Sheth recently developed a series of videos<\/a> where he discusses some of the applications and usefulness of short messaging systems (SMS) and bots when dealing with customers. In the videos, Sheth explains that the conversational experiences\u00a0provided by these technologies will ultimately prove a great boon to the companies using them.<\/p>\n