{"id":399,"date":"2018-11-26T16:43:24","date_gmt":"2018-11-26T16:43:24","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=399"},"modified":"2019-08-06T18:15:49","modified_gmt":"2019-08-06T18:15:49","slug":"cmos-are-spending-how-much-on-martech-annually","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/cmos-are-spending-how-much-on-martech-annually\/","title":{"rendered":"CMOs are Spending How Much on Martech Annually?"},"content":{"rendered":"

\"CMOs<\/a><\/p>\n

Marketing technology is, now more than ever, increasing in its ubiquity and shows no signs of stopping any time soon.\u00a0But don’t take our word for it. If you needed any further proof that martech is becoming the way of the world, analyst house Gartner, Inc. recently published a study revealing that CMOs\u00a0the world over are spending a surprising percentage of their\u00a0budgets on marketing technology.\u00a0<\/span><\/p>\n

Marketers have been partitioning more money to marketing technology in the last two years than ever before. In\u00a0Gartner’s 2018-2019 CMO Spending Study,\u00a0<\/a>CMOs report <\/span>that they spend 29 percent of their budgets<\/a> on various types of marketing technology. This is a startling rise from last year’s findings which clocked in at 22 percent. This metric includes automation software, email marketing, and web content management programs. \u201cMarketing leaders must demonstrate the business value of their efforts amid uncertain times,\u201d said Gartner’s Senior Director, analyst and study author Ewan McIntyre.<\/p>\n

The same study coincidentally reveals that marketing departments are spending less money on staff. Staff spending was down 3 percent from last year’s study counting at a total of 24 percent.<\/a>\u00a0McIntyre notes that this is not necessarily\u00a0a result of the technology replacing\u00a0talent, but instead indicates that teams are tackling more “outside the box” methods. “A significant share of the martech budget is currently allocated to supporting services, with more than one-third of this investment going toward external services or internal charges to IT partners,” said Gartner in a statement. “These service-related resources and talent are then intricately split across different providers spanning traditional agencies, consultants, in-house experts, and many other players.”<\/p>\n

Similarly, Gartner’s research reveals that CMOs spend an average of 23 percent on paid media and another 23 percent on third-party agencies. Advertising makes up the majority of the spending on multichannel efforts.<\/span><\/p>\n

\u00a0For more information on the study by Gartner, <\/span>click here<\/a>. The study in its entirety <\/span>can be found here.<\/a><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing technology is, now more than ever, increasing in its ubiquity and shows no signs of stopping any time soon.\u00a0But don’t take our word for it. If you needed any further proof that martech is becoming the way of the world, analyst house Gartner, Inc. recently published a study revealing that CMOs\u00a0the world over are […]<\/p>\n","protected":false},"author":44,"featured_media":400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[173,42,18],"acf":[],"yoast_head":"\nCMOs are Spending How Much on Martech Annually?<\/title>\n<meta name=\"description\" content=\"A recent report from Gartner reveals that CMOs are spending more money on Martech this year when compared to years in the past.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/cmos-are-spending-how-much-on-martech-annually\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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