{"id":4103,"date":"2024-05-01T13:41:34","date_gmt":"2024-05-01T13:41:34","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=4103"},"modified":"2024-05-01T13:43:26","modified_gmt":"2024-05-01T13:43:26","slug":"the-cios-role-in-redefining-operational-efficiency","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/","title":{"rendered":"The CIO\u2019s Role in Redefining Operational Efficiency"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium_large wp-image-4104\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency-768x384.jpg\" alt=\"The CIO Role in Redefining Operational Efficiency\" width=\"768\" height=\"384\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>As part of Solutions Review&#8217;s <a href=\"https:\/\/solutionsreview.com\/solutions-review-contributor-guidelines\/\" target=\"_blank\" rel=\"noopener\">Contributed Content Series<\/a>\u2014<span class=\"ui-provider bkp bkq c d e f g h i j k l m n o p q r s t bkr bks w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">a collection of contributed articles written by our\u00a0<a class=\"external\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\">enterprise tech thought leader community<\/a><\/span>\u2014Bryan Wise, the SVP and CIO at <a href=\"https:\/\/6sense.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">6sense<\/a>, explains what the Chief Information Officer (CIO) should be responsible for in their company&#8217;s efforts to redefine operational efficiency.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-US\" data-contrast=\"auto\"><a href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3803 alignleft\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/10\/insightjam_logo.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/10\/insightjam_logo.jpg 100w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2023\/10\/insightjam_logo-60x60.jpg 60w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>Recently, when I talk with fellow chief information officers (CIOs), the conversation almost always revolves around the same topic: how to improve go-to-market efficiency. <\/span><span lang=\"EN-US\" data-contrast=\"auto\">Everyone&#8217;s being tasked with squeezing more value out of budgets, resources, and tech in order to improve efficiency across their organizations. <a href=\"https:\/\/www.gartner.com\/en\/chief-information-officer\/insights\/cio-agenda\/cio-agenda-ebook\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">According to\u00a0Gartner<\/a><\/span><span lang=\"EN-US\" data-contrast=\"auto\">, 53 percent of digital investments over the past two years have been made with the goal of driving operational excellence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div class=\"detail-layout-description mighty-wysiwyg-content mighty-max-content-width fr-view\" style=\"text-align: justify;\">\n<p><span lang=\"EN-US\" data-contrast=\"auto\">A primary goal for many go-to-market\u2013focused CIOs is to optimize efficiency in the entire revenue creation process. CIOs who used to be focused on the order-to-cash portion of the process are now finding themselves peeking under the hood of the earlier stages as well. Now, we&#8217;re tasked with finding efficiencies and preventing leakage at the early stages of revenue creation as well. <\/span><span lang=\"EN-US\" data-contrast=\"auto\">To successfully oversee this lead-to-cash approach, CIOs need to see where inefficiencies are occurring and why. Some main areas of waste that CIOs are in a prime position to help address are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Lack of focus and prioritization for sellers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Poor alignment between marketing and sales<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Too much time spent on non\u2013revenue generating tasks<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">Before discussing how to address these problems, let&#8217;s examine how the modern buying process has changed and how it&#8217;s slowing down conversions throughout the funnel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong><span lang=\"EN\" data-contrast=\"auto\">The Modern Buying Journey<\/span>\u00a0<\/strong><\/h3>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">The days of buyers filling out web forms or otherwise identifying themselves to sellers are behind us.\u00a0<\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/gartner-says-b2b-sales-organizations-need-to-give-customers-a-se\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"external\"><span lang=\"EN-US\" data-contrast=\"none\">Gartner<\/span><\/a><span lang=\"EN-US\" data-contrast=\"auto\"> even found that more than 43 percent of B2B customers prefer to complete their entire purchase without ever interacting with a sales rep, with only 3 percent of website visitors even filling out a form. <\/span><span lang=\"EN-US\" data-contrast=\"auto\">At the same time, buying teams are conducting research across the internet and leaving behind digital signals that could indicate that they&#8217;re in the market to buy what your company is selling. These signals provide valuable information about buyer behaviors, priorities, and intent. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">But without insight into these two important sources of information\u2014anonymous activity on your own website and signals about what&#8217;s happening on the broader internet\u2014it can be challenging for sellers and marketers to know how to prioritize their time, effort, and budget. It also makes it nearly impossible to know enough about prospective buyers to connect with them in a way that will efficiently lead them to convert into customers. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong><span lang=\"EN\" data-contrast=\"auto\">Insights Improve Revenue Team Efficiency<\/span>\u00a0<\/strong><\/h3>\n<p><span lang=\"EN\" data-contrast=\"auto\">These anonymous signals come in a variety of forms:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Intent data (the digital breadcrumb trail buyers leave behind when researching solutions)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Technographic data (info about a company&#8217;s tech ecosystem, including current tech stack, what integrates with it, contract renewals, etc.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">Psychographic data (data from annual reports, social media, etc., that highlights a buyer&#8217;s pain points)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN-US\" data-contrast=\"auto\">Market updates (product launches, leadership turnover, relevant hires, funding updates, acquisitions, etc)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN\" data-contrast=\"auto\">Combined, these signals provide the foundation sellers and marketers need to be effective in this modern buying environment. <\/span><span lang=\"EN-US\" data-contrast=\"auto\">Of course, the volume of data generated by countless buying team members across the web is not useful without AI to collect, organize, analyze, and use it to suggest the next-best actions. <\/span><span lang=\"EN\" data-contrast=\"auto\">This combination\u2014lots of current and relevant data plus AI\u2014gives marketers and sellers the insights they need to prioritize, focus, and stop wasting time. It allows them to remove guesswork, opinions, and biases so the revenue team is aligned on which accounts and contacts to prioritize. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN\" data-contrast=\"auto\">In practice, that can mean marketing focuses on warming up early-stage accounts. At the same time, sellers focus on just a few of the most likely-to-convert accounts on any given day instead of throwing darts at a static list of 500 or more accounts that may or may not be receptive to their outreach. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">Meanwhile, generative AI can handle early outreach to lower-priority accounts and manage the conversation until the time is right to pass them on to sales. <\/span><span lang=\"EN\" data-contrast=\"auto\">And outreach across the board\u2014from marketing, from sales, and from the AI &#8220;assistant&#8221;\u2014all use consistent messaging that aligns with what the data shows the account is researching. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong><span lang=\"EN\" data-contrast=\"auto\">Time = Money<\/span><\/strong><\/h3>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">Time is the most valuable resource revenue teams have. This approach makes the most of that resource by focusing on in-market, right-fit prospects and helping them provide personalized, contextualized experiences. <\/span><a href=\"https:\/\/6sense.com\/research\/ai-b2b-revenue-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"external\"><span lang=\"EN-US\" data-contrast=\"none\">Research<\/span><\/a><span lang=\"EN-US\" data-contrast=\"auto\">\u00a0shows that this approach is effective at accelerating the path to revenue. Companies employing this data+AI approach to their go-to-market processes saw on average:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">2x bigger deal sizes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">$17k more revenue for every opportunity worked<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN-US\" data-contrast=\"auto\">123.6 percent less effort required to make $1M<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN\" data-contrast=\"auto\">91.3 percent faster deal velocity<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span lang=\"EN-US\" data-contrast=\"auto\">Less than half as many opportunities are required to get to $1M in revenue<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">On the flip side, companies that weren&#8217;t using this approach had to put in an average of 6.2 more work years to reach $10M in revenue. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong><span lang=\"EN\" data-contrast=\"auto\">Conclusion<\/span>\u00a0<\/strong><\/h3>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">As CIOs are increasingly tasked with improving go-to-market efficiency, staying at the forefront of the rapidly transforming B2B buying process is essential. Customers no longer raise their hands and identify themselves to our marketers and sellers, meaning it&#8217;s now essential to listen in to the digital whispers they leave behind as they navigate the anonymous buying journey.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">CIOs need visibility into the earlier stages of revenue creation, making sure no stone is left unturned. By harnessing the power of AI to sift through a sea of data, we can craft more focused and less wasteful strategies. This doesn&#8217;t just make marketers&#8217; and sellers&#8217; lives easier; it also improves customer experience. Most importantly, it leads to increased deal sizes, shorter cycle times, and a more efficient path to revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">This is a pivotal moment for CIOs, where data and AI are no longer a nice-to-have in go-to-market operations but instead a necessity. It&#8217;s an exciting shift, promising a future where we can innovate to help our businesses connect with customers more efficiently and engagingly while ensuring predictable revenue generation.<\/span><\/p>\n<hr \/>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As part of Solutions Review&#8217;s Contributed Content Series\u2014a collection of contributed articles written by our\u00a0enterprise tech thought leader community\u2014Bryan Wise, the SVP and CIO at 6sense, explains what the Chief Information Officer (CIO) should be responsible for in their company&#8217;s efforts to redefine operational efficiency. Recently, when I talk with fellow chief information officers (CIOs), [&hellip;]<\/p>\n","protected":false},"author":1070,"featured_media":4104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[484,2929,2928,2519],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The CIO\u2019s Role in Redefining Operational Efficiency<\/title>\n<meta name=\"description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Bryan Wise at 6sense explains the role a CIO sjould play in operational efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan Wise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/\",\"name\":\"The CIO\u2019s Role in Redefining Operational Efficiency\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency.jpg\",\"datePublished\":\"2024-05-01T13:41:34+00:00\",\"dateModified\":\"2024-05-01T13:43:26+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/214e1199fb1223e826217e281a41637c\"},\"description\":\"As part of Solutions Review's Contributed Content Series, Bryan Wise at 6sense explains the role a CIO sjould play in operational efficiency.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2024\/04\/The-CIOs-Role-in-Redefining-Operational-Efficiency.jpg\",\"width\":800,\"height\":400,\"caption\":\"The CIO Role in Redefining Operational Efficiency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/the-cios-role-in-redefining-operational-efficiency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The CIO\u2019s Role in Redefining Operational Efficiency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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