{"id":4138,"date":"2024-07-01T17:05:25","date_gmt":"2024-07-01T17:05:25","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=4138"},"modified":"2024-07-01T17:09:23","modified_gmt":"2024-07-01T17:09:23","slug":"why-is-personalization-so-hard-for-marketers","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/why-is-personalization-so-hard-for-marketers\/","title":{"rendered":"Why Is Personalization So Hard for Marketers?"},"content":{"rendered":"
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\"Why<\/p>\n

Nishant Patel\u2014Co-Founder and CTO at Contentstack<\/a>\u2014has shared his opinion on why personalization can be a challenge for marketers and offers some suggestions on how to resolve it.\u00a0This article originally appeared in\u00a0Insight Jam<\/a>, an enterprise IT community that enables human conversation on AI.<\/span><\/em><\/strong><\/p>\n

\"\"<\/a>Ask a marketer what they wish was possible, and they\u2019ll likely talk about personalization. That\u2019s because we have not unlocked true personalization. I\u2019d define this as when a user visits a brand\u2019s experience\u2014the website, app, social media, plus other channels\u2014and is served as a reflection of their unique interests, market, and demographic. Another user might visit the same channels yet experience an entirely different version because no two people are the same.<\/p>\n

However, while\u00a070 percent of brands want these personalized experiences<\/a>,\u00a082 percent lack a clear strategy<\/a>. That\u2019s the crux of a long-standing industry problem. Even though personalized experiences have been a business requirement, they\u2019ve been impossible to execute. That means marketers begin and end the year with the same unfulfilled leadership expectation\u2014and are understandably frustrated by it. For years, the industry has been striving towards the dream of a 1:1 personalized future. What\u2019s keeping us from it?<\/p>\n

Problem #1: Marketers Rely Too Much on IT Teams<\/strong><\/h3>\n

Marketers struggle to create content without help from IT.\u00a030 percent of B2B marketers<\/a> even said creating content now requires technical skills. When you dig into how marketers create content, the reason for the dependency becomes clear: content creation happens across different systems that developers must integrate.<\/p>\n

For example, a content marketer:<\/p>\n