{"id":4340,"date":"2025-06-18T16:28:30","date_gmt":"2025-06-18T16:28:30","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=4340"},"modified":"2025-06-18T16:28:40","modified_gmt":"2025-06-18T16:28:40","slug":"from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/","title":{"rendered":"From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping Marketing in 2025"},"content":{"rendered":"<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-4343\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025-768x421.jpg\" alt=\"How Enterprise Tech Vendors Are Reshaping Marketing in 2025\" width=\"768\" height=\"421\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025-768x421.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025-300x165.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><em><strong>Spencer Bradley, the Vice President of Business Development and Sales at Solutions Review, shares some insights and statistics on how enterprise tech vendors are helping reshape the marketing landscape in 2025 (and beyond).<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Enterprise technology vendors in 2025 are navigating a complex marketing environment shaped by <\/span><b><span data-contrast=\"auto\">AI innovation<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">economic uncertainty<\/span><\/b><span data-contrast=\"auto\">, and <\/span><b><span data-contrast=\"auto\">increased buyer skepticism<\/span><\/b><span data-contrast=\"auto\">. As a result, their marketing budgets are being <\/span><b><span data-contrast=\"auto\">strategically reallocated<\/span><\/b><span data-contrast=\"auto\"> toward performance-driven, measurable outcomes. Here\u2019s how they\u2019re spending:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">1) Content That Converts: SEO, Thought Leadership, and Product Education<\/span><\/b><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Blogs, whitepapers, product comparison guides, and video explainers.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: B2B buyers are self-educating more than ever before. Content must map directly to <\/span><b><span data-contrast=\"auto\">intent stages<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Format Trends<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>\n<ul>\n<li><span data-contrast=\"auto\">AI-generated and human-refined content for scale<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Interactive assets (ROI calculators, solution finders)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">First-party research reports for media outreach<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4344\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1-1024x683.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Content_That_Converts_Trend-1.png 1800w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><strong><span class=\"TextRun SCXW183875569 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183875569 BCX0\">2) Account-Based Marketing (ABM) &amp; Personalization<\/span><\/span><span class=\"EOP SCXW183875569 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Targeted LinkedIn ads, intent data platforms (e.g., Bombora, G2), and personalized content hubs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Broad-based demand gen is inefficient. ABM targets <\/span><b><span data-contrast=\"auto\">revenue-qualified accounts<\/span><\/b><span data-contrast=\"auto\">, not just MQLs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Emerging Trend<\/span><\/b><span data-contrast=\"auto\">: Combining ABM with <\/span><b><span data-contrast=\"auto\">AI email agents<\/span><\/b><span data-contrast=\"auto\"> for automated but highly personalized outbound.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4345\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/ABM_and_Personalization_Trend_Annotated-2048x1365.png 2048w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">3) Influencer and Analyst Engagement<\/span><\/b><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Paid analyst relations (Forrester, Gartner alternatives), podcast guest spots, co-branded webinars<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Buyers trust <\/span><b><span data-contrast=\"auto\">third-party validation<\/span><\/b><span data-contrast=\"auto\"> more than vendor content<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Trend<\/span><\/b><span data-contrast=\"auto\">: Rise of \u201cmicro-influencers\u201d and niche B2B creators with trusted followings<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4346\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1-1024x683.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Influencer_and_Analyst_Engagement_Trend-1.png 1800w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">4) Performance Marketing with a Hard Pivot to ROI<\/span><\/b><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Google Search and Display, LinkedIn Lead Gen, and retargeting.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Every dollar must <\/span><b><span data-contrast=\"auto\">prove ROI fast<\/span><\/b><span data-contrast=\"auto\">; CMOs are under pressure to tie activity to pipeline.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Shift<\/span><\/b><span data-contrast=\"auto\">: There is a smaller budget for top-of-funnel impressions and more toward <\/span><b><span data-contrast=\"auto\">bottom-funnel<\/span><\/b><span data-contrast=\"auto\"> conversion.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4347\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend-1024x683.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Performance_Marketing_Trend.png 1800w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">5) Event Hybridization and Virtual Briefings<\/span><\/b><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Custom virtual events, roundtables, and briefings with strategic accounts.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Trade show ROI is under scrutiny. Vendors prefer <\/span><b><span data-contrast=\"auto\">intimate, controlled formats.<\/span><\/b><\/li>\n<li><b><span data-contrast=\"auto\">Trend<\/span><\/b><span data-contrast=\"auto\">: On-demand replays with gated CTAs for post-event lead capture.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4348\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Hybrid_Events_and_Virtual_Briefings_Trend-1536x1024.png 1536w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">6) AI and Automation-Driven MarTech Investments<\/span><\/b><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: AI content tools, intent scoring, conversational marketing, and predictive analytics.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Marketing teams are expected to <\/span><b><span data-contrast=\"auto\">do more with less<\/span><\/b><span data-contrast=\"auto\">. AI unlocks scale.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Trend<\/span><\/b><span data-contrast=\"auto\">: Consolidating tech stacks around platforms with <\/span><b><span data-contrast=\"auto\">native AI integration.<\/span><\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4349\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/AI_and_Automation_Tools_Trend-1536x1024.png 1536w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">7) Community &amp; Owned Media<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Priority Spend<\/span><\/b><span data-contrast=\"auto\">: Branded newsletters, YouTube channels, owned media (like Solutions Review and <a href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Insight Jam<\/a>).<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Why<\/span><\/b><span data-contrast=\"auto\">: Trust and audience access are <\/span><b><span data-contrast=\"auto\">more valuable than traffic spikes.<\/span><\/b><\/li>\n<li><b><span data-contrast=\"auto\">Trend<\/span><\/b><span data-contrast=\"auto\">: Building <\/span><b><span data-contrast=\"auto\">media-like properties<\/span><\/b><span data-contrast=\"auto\"> in-house to control reach and reduce dependency on third-party platforms.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4350\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend-768x512.png\" alt=\"\" width=\"570\" height=\"380\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Community_and_Owned_Media_Trend-1536x1024.png 1536w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">Areas Seeing Reduced Budget:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<ul>\n<li><b><span data-contrast=\"auto\">Traditional PR retainers<\/span><\/b><span data-contrast=\"auto\"> with little attribution.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4351\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend-768x512.png\" alt=\"\" width=\"345\" height=\"230\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Traditional_PR_Decline_Trend-2048x1365.png 2048w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW232260589 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232260589 BCX0\">High-cost in-person trade shows,<\/span><\/span><\/strong><span class=\"TextRun SCXW232260589 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232260589 BCX0\"> unless tied to clear revenue opportunities.<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4352\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend-768x512.png\" alt=\"\" width=\"345\" height=\"230\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/In-Person_Trade_Shows_Decline_Trend-2048x1365.png 2048w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<ul>\n<li><strong><span class=\"TextRun SCXW212482878 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212482878 BCX0\">Overly broad brand campaigns<\/span><\/span><\/strong><span class=\"TextRun SCXW212482878 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212482878 BCX0\"> with no measurable impact on the pipeline.<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4353\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend-768x512.png\" alt=\"\" width=\"345\" height=\"230\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend-768x512.png 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend-300x200.png 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend.png 1024w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend-1536x1024.png 1536w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/Broad_Brand_Campaigns_Decline_Trend-2048x1365.png 2048w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<h4><b><span data-contrast=\"auto\">Summary<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">In 2025, enterprise tech vendors\u00a0<\/span><span data-contrast=\"auto\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">will be laser-focused on\u00a0<strong>revenue influence<\/strong>,\u00a0<strong>AI-powered efficiency<\/strong>, and\u00a0<strong>content authority<\/strong>. Marketing budgets will be aligned with pipeline velocity, <\/span>not vanity metrics.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spencer Bradley, the Vice President of Business Development and Sales at Solutions Review, shares some insights and statistics on how enterprise tech vendors are helping reshape the marketing landscape in 2025 (and beyond). Enterprise technology vendors in 2025 are navigating a complex marketing environment shaped by AI innovation, economic uncertainty, and increased buyer skepticism. As [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":4343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[3134,3135],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping Marketing in 2025<\/title>\n<meta name=\"description\" content=\"Spencer Bradley at Solutions Review shares insights on how enterprise tech vendors are helping reshape the marketing landscape in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spencer Bradley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/\",\"name\":\"From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping Marketing in 2025\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025.jpg\",\"datePublished\":\"2025-06-18T16:28:30+00:00\",\"dateModified\":\"2025-06-18T16:28:40+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/af690b3f71236c132502627040307978\"},\"description\":\"Spencer Bradley at Solutions Review shares insights on how enterprise tech vendors are helping reshape the marketing landscape in 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2025\/06\/How-Enterprise-Tech-Vendors-Are-Reshaping-Marketing-in-2025.jpg\",\"width\":800,\"height\":439,\"caption\":\"How Enterprise Tech Vendors Are Reshaping Marketing in 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/from-spend-to-strategy-how-enterprise-tech-vendors-are-reshaping-marketing-in-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping Marketing in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; 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