{"id":4421,"date":"2025-10-30T19:38:28","date_gmt":"2025-10-30T19:38:28","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=4421"},"modified":"2025-10-30T19:40:27","modified_gmt":"2025-10-30T19:40:27","slug":"quantum-ai-in-marketing-the-next-frontier-of-customer-engagement","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/quantum-ai-in-marketing-the-next-frontier-of-customer-engagement\/","title":{"rendered":"Quantum AI in Marketing: The Next Frontier of Customer Engagement"},"content":{"rendered":"

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SAS’s Jonathan Moran offers commentary on quantum AI in marketing and the next frontier of customer engagement. <\/strong><\/em>This article originally appeared in Insight Jam<\/a>, an enterprise IT community that enables human conversation on AI.<\/span><\/strong><\/em><\/p>\n

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Marketing has always been an incubator for innovation, from the\u00a0Mad Men<\/em>\u00a0era of intuitive campaigns to today\u2019s data-driven, AI-enhanced customer engagement strategies.<\/p>\n

Technology has been a key driver of change and innovation in marketing. And now yet another emerging technology is poised to redefine how marketers understand, influence, and engage with audiences. Quantum AI<\/strong><\/a>, the fusion of quantum computing and artificial intelligence, is still at an early stage but has the potential to fundamentally change marketing.<\/p>\n

Evolving From Agentic to Quantum AI<\/strong><\/h4>\n

According to a recent study,\u00a0Marketers and AI: Navigating New Depths<\/em><\/a>, 31 percent of adopters (marketers who are already using agentic AI) expect quantum computing to impact marketing within two years. These early adopters aren\u2019t just dabbling; they\u2019re building the infrastructure to eventually support thousands of autonomous agents that will operate alongside employees, making real-time decisions based on predicted outcomes, optimizing campaigns, and even creating digital environments.<\/p>\n

The leap in readiness between adopters of new technology and planners (plan to use the tech in the next year) and adopters (plan to use the tech in the next two years) is striking. While only 16 percent of marketers overall say they understand quantum computing well, that number jumps to 49 percent among agentic AI adopters. These early adopters are not just experimenting with autonomous agents, they\u2019re preparing for quantum\u2019s computational power, its collaboration with AI technologies, and its undoubtedly massive impacts on marketing.<\/p>\n

Why Quantum AI Matters for Marketers <\/strong><\/h3>\n

Quantum AI combines the probabilistic power of quantum computing with the pattern recognition and decision-making of AI. Unlike classical computers that process bits as 0s or 1s, quantum computers use qubits, which can represent multiple states simultaneously. This makes them ideal for solving complex optimization problems, simulating customer journeys, and analyzing massive datasets in real-time.<\/p>\n

For marketers, quantum AI\u2019s vast potential can translate into:<\/p>\n