{"id":505,"date":"2019-01-25T08:00:46","date_gmt":"2019-01-25T08:00:46","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=505"},"modified":"2019-08-06T18:12:29","modified_gmt":"2019-08-06T18:12:29","slug":"bad-martech-habits-to-avoid-in-the-new-year","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/","title":{"rendered":"Bad Martech Habits to Stop Going into the New Year"},"content":{"rendered":"

\"Bad<\/a><\/p>\n

“New year, new me.” That’s the old cliche we all hear every year around this time as people fall in and out of resolutions. We’ve heard it a thousand times to the point where it’s become tired. That doesn’t\u00a0mean we should try to be better, though. A new business\u00a0year should be a time to earnestly bring about change to your organization. Continue with what’s been working for you and leave the failures behind, and we all certainly have our shortcomings.<\/p>\n

Let’s take 2019 to leave these bad martech habits in the dust.<\/p>\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n

The Marketing\/Sales Disconnect<\/h4>\n

Marketing and Sales are two departments that are intrinsically connected more so than any other departments in a\u00a0 traditional enterprise. If you’ll humor a basketball analogy, marketing takes the ball up the court and sales takes it to the rim. For that play to work, the two departments need to be working together as closely as possible. A disconnect between them, which happens more often than either party will care to admit, will hinder maximum efficiency\u00a0in the overall amount of closed sales and ultimately\u00a0hurts your bottom line. If that’s not good enough reasoning, ask yourself this question:<\/p>\n

Why not strengthen that relationship? It’s not like it’s an unreasonably difficult prospect. We live in the most connected era in human history. You can talk to someone on the other side of the world with a few clicks of a mouse. Talking to someone in the department down the hall shouldn’t be too much of a stretch.<\/p>\n

Over-Automation<\/h4>\n

Marketing automation saves you a lot of time and aggravation but if you’re not careful it can cause you some trouble too. Studies have shown that leads eventually get frustrated\u00a0with automation, proving that you can have too much of a good\u00a0thing. The problem\u00a0here is deciding when to cut the solution and start marketing manually.<\/p>\n

We covered in a previous article the value of knowing that less can be more with automation. We recommended\u00a0there that a solution is best used as a means of initiation and tracking. After those initial\u00a0stages of the marketing process, you should cut the automation and engage with your leads on a personal level. You’ll make a better impression and realistically\u00a0won’t have that many leads to deal with after some culling of your initial\u00a0list of contacts.<\/p>\n

Being Over the Top<\/h4>\n

When you can automate so much of your workflow, it becomes very easy to go over the top with your messaging. Too many messages, overly aggressive\u00a0campaigns, and heavy-handed efforts all have adverse effects on your marketing by alienating your targets. Admittedly, this is more of a human error than one with the automation, but the solution will exacerbate it to the point of being a detriment. The only way to avoid this issue in your marketing is to just cool it a little. Limit the waves of emails you’re automating, restrain your messages, and be a little more discerning overall concerning what you send to leads and when.<\/p>\n

<\/div>\n
\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

“New year, new me.” That’s the old cliche we all hear every year around this time as people fall in and out of resolutions. We’ve heard it a thousand times to the point where it’s become tired. That doesn’t\u00a0mean we should try to be better, though. A new business\u00a0year should be a time to earnestly […]<\/p>\n","protected":false},"author":44,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[157,77,18,138],"acf":[],"yoast_head":"\nBad Martech Habits to Stop Going into the New Year<\/title>\n<meta name=\"description\" content=\"We've all got our bad martech habits. We break down some of the bad habits you'll want to leave behind youas we keep moving into this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/\",\"name\":\"Bad Martech Habits to Stop Going into the New Year\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg\",\"datePublished\":\"2019-01-25T08:00:46+00:00\",\"dateModified\":\"2019-08-06T18:12:29+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"We've all got our bad martech habits. We break down some of the bad habits you'll want to leave behind youas we keep moving into this year.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg\",\"width\":800,\"height\":400,\"caption\":\"Bad Martech Habits to Stop in the New Year\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bad Martech Habits to Stop Going into the New Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors & Solutions\",\"description\":\"Marketing Automation News, Best Practices and Buyer's Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bad Martech Habits to Stop Going into the New Year","description":"We've all got our bad martech habits. We break down some of the bad habits you'll want to leave behind youas we keep moving into this year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/","name":"Bad Martech Habits to Stop Going into the New Year","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg","datePublished":"2019-01-25T08:00:46+00:00","dateModified":"2019-08-06T18:12:29+00:00","author":{"@id":""},"description":"We've all got our bad martech habits. We break down some of the bad habits you'll want to leave behind youas we keep moving into this year.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/01\/Bad-Martech-Habits-to-Stop-in-the-New-Year.jpg","width":800,"height":400,"caption":"Bad Martech Habits to Stop in the New Year"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/bad-martech-habits-to-avoid-in-the-new-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"Bad Martech Habits to Stop Going into the New Year"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Best Marketing Automation Software, Tools, Vendors & Solutions","description":"Marketing Automation News, Best Practices and Buyer's Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/505"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}