{"id":510,"date":"2019-01-11T17:06:37","date_gmt":"2019-01-11T17:06:37","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=510"},"modified":"2019-08-06T18:13:15","modified_gmt":"2019-08-06T18:13:15","slug":"marketing-automation-adoption-survey-yields-surprising-results","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-adoption-survey-yields-surprising-results\/","title":{"rendered":"Marketing Automation Adoption Survey Yields Surprising Results"},"content":{"rendered":"

\"Automation<\/a><\/p>\n

European firm CleverTouch has released<\/a> a first-of-its-kind report concerning the state of the marketing automation industry. Featuring insights from 200 Head Marketers and CMOs from across the US, UK, Europe, the Middle East, and Africa, the report documents adoption\u00a0rates and in-house training for the automation software, as well as various difficulties those users are having in their\u00a0marketing efforts. The survey reveals a gap in the perceived\u00a0benefits of automation and the realities of adoption\u00a0across the world.<\/p>\n

The three most widely utilized features of\u00a0automation, according to the survey, are lead generation, lead nurturing campaigns, and account-based marketing. Though usually perceived\u00a0as more important than automation, only 31 percent of respondents said that CRM is more central to their\u00a0operations than marketing automation. In fact, 51 percent of marketers stated that both are equally important to their\u00a0organizations.<\/p>\n

The report shows that automation has a steady home in modern marketing, with a staggering\u00a080 percent of all respondents currently utilizing computer software. Despite this, 48 percent of the survey participants\u00a0noted that\u00a0their organizations had to recruit specialized external talent to learn the most they can about the software. In contrast, another 49 percent of participants noted that their\u00a0organization relies\u00a0on vendors to develop their automation knowledge.<\/p>\n

There were some interesting revelations about marketing automation skills as well. 33 percent of those polled contract outside talent and consulting agencies to use their\u00a0solutions, compared to the relatively\u00a0small 13 percent of those who train in-house personnel to manage them. This may be indicative of the fact that automation is often\u00a0initially perceived to be a trivially easy endeavor. This is backed up by the fact that 70 percent of all those who had not already implemented automation stated that they plan<\/em>\u00a0to train and up-skill existing\u00a0staff to use it in the future.<\/p>\n

The full State of Marketing Automation Adoption and Usage Report is available online here.<\/a><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

European firm CleverTouch has released a first-of-its-kind report concerning the state of the marketing automation industry. Featuring insights from 200 Head Marketers and CMOs from across the US, UK, Europe, the Middle East, and Africa, the report documents adoption\u00a0rates and in-house training for the automation software, as well as various difficulties those users are having […]<\/p>\n","protected":false},"author":44,"featured_media":511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[220,222,10,221,223],"acf":[],"yoast_head":"\nMarketing Automation Adoption Survey Yields Surprising Results<\/title>\n<meta name=\"description\" content=\"A new survey published by CleverTouch Marketing features a look at automation adoption from a global perspective. 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