{"id":518,"date":"2019-01-15T19:48:51","date_gmt":"2019-01-15T19:48:51","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=518"},"modified":"2019-08-06T18:13:04","modified_gmt":"2019-08-06T18:13:04","slug":"does-your-marketing-strategy-need-to-get-with-the-times","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/does-your-marketing-strategy-need-to-get-with-the-times\/","title":{"rendered":"Does Your Marketing Strategy Need to Get With the Times?"},"content":{"rendered":"

\"Does<\/a><\/p>\n

Marketers\u00a0need to step up their\u00a0game in the new year, at least according to analyst\u00a0house Gartner Inc. A new report suggests that marketers\u00a0may need to revise their\u00a0strategies\u00a0to account for new technology developments and ever-changing consumer attitudes. The report, available for viewing<\/a> on Gartner’s website, makes six big predictions\u00a0for what marketers should be doing in the time to come.<\/p>\n

The report, titled Predicts 2019: Marketing Seeks a New Equilibrium<\/em>, asserts that marketing professionals need to adapt and adjust their\u00a0strategies to better fit the changing social and technological landscape in the next four years. By the year 2022 Gartner predicts that\u00a0marketing-funded CX programs will see 25 percent cuts at a minimum, as profitability will replace user experience as CMO’s primary priority. In addition, Gartner proposes that content creators in 2022 will produce 30 percent more content with the help of AI assistants, bringing boosts to productivity\u00a0but hindering creativity.<\/p>\n

Gartner sees 2023 bringing even more changes to the marketing space. The report predicts that by then consumers will watch 20 percent fewer minutes of video, encouraging\u00a0content creators to make shorter videos overall. Also predicted for 2023 is a massive slash across the board to marketing analytics\u00a0departments that fail to meet expectations. Autonomous marketing systems will issue 55 percent of multichannel marketing messages based on marketer criteria and real-time consumer behavior in 2023. This will result in 25 percent improved response rates, according to the study.<\/p>\n

These predictions\u00a0are based on four main factors that all marketers currently grapple with. Changes in consumer behavior, disruptive automation technology, increased regulation in the form of legislation like GDPR, and overall shifts in their organizations\u00a0as a whole.<\/p>\n

\u201cFrom the promise of data and analytics to the lure of customer experience (CX) and everything in between, marketers have vast opportunities to set themselves apart from the competition, but equal challenges to overcome in order to do so,\u201d said\u00a0Charles Golvin<\/a>, Senior Director and Analyst at Gartner.<\/p>\n

Click here<\/a> for more information\u00a0about the report.<\/p>\n

<\/div><\/p>\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers\u00a0need to step up their\u00a0game in the new year, at least according to analyst\u00a0house Gartner Inc. A new report suggests that marketers\u00a0may need to revise their\u00a0strategies\u00a0to account for new technology developments and ever-changing consumer attitudes. The report, available for viewing on Gartner’s website, makes six big predictions\u00a0for what marketers should be doing in the time […]<\/p>\n","protected":false},"author":44,"featured_media":525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[42,77,18,146,221],"acf":[],"yoast_head":"\nDoes Your Marketing Strategy Need to Get With the Times?<\/title>\n<meta name=\"description\" content=\"Gartner's latest marketing report lists out some predicitons on where technology and consumer behaviors will take the marketing world in the years to come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/does-your-marketing-strategy-need-to-get-with-the-times\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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